Loews Hotels / User-Generated Content Case Studies

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How Loews Hotels used real-life travel photography to drive engagement? More UGC cases on Lobster's blog: https://blog.lobster.media/topics/ugc-cases/ Sources: https://www.loewshotels.com/

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HOW LOEWS HOTELS USED REAL-LIFE TRAVEL
PHOTOGRAPHY TO DRIVE ENGAGEMENT
USER GENERATED CONTENT CASE STUDIES

LOEWS HOTELS:
MADE BY HUMANS. CURATED BY TECHNOLOGY.
OVER THE COMING WEEKS, WE’RE GOING TO SHARE
A FEW CASE STUDIES OF SUCCESSFUL UGC USAGE.
LOEWS HOTELS ASKED THEIR GUESTS TO POST
PICTURES THAT WERE TAKEN DURING THEIR STAY
USING A SPECIAL HASHTAG.

DETAILS OF THE CAMPAIGN - 2016
WHAT THEY’VE ACHIEVED WITH UGC:
SOURCING PHOTOS ON INSTAGRAM WITH #TRAVELFORREAL
HASHTAG
1. AUTHENTICITY AND HUMAN APPEAL, FIRST-PERSON,
INTIMATE APPEAL AND STORY
2. EFFICIENCY IN MARKETING COSTS, REDUCING SPEND ON
INEFFECTIVE STOCK PHOTOGRAPHY AND OWN PRODUCTION

MADE BY HUMANS. CURATED BY TECHNOLOGY.
OUR GUESTS ARE AS COLORFUL, DIVERSE AND UNMISTAKABLY UNIQUE AS
ANY OF OUR DESTINATIONS. BUT ABOVE ALL ELSE, THEY’RE REAL – AND AS
THEY SHARE THEIR EXPERIENCES, THEY TELL THE LOEWS STORY BETTER
THAN WE COULD EVER TELL IT OURSELVES. SO WE’RE USING THEIR
AUTHENTIC, ORIGINAL CONTENT TO BE THE BASIS OF OUR NEW CAMPAIGN.
“

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In this presentation we describe the problem of acquiring the IP rights to utilize user created content in your work, legally and quickly. Keywords: user-generated content, user-created content, user-generated photos, user content marketplace, marketplace for user photos, social content marketplace, social content search, multitag search, user content acquisition, intellectual property rights, web startup, marketplace startup, uk startups, crowdsourcing, open innovation, remote work The photos on Instagram and Flickr, as well as other content, can be very attractive. But contacting the author and arrenging a deal to be on the safe side and not break any IP rights is frustrating. To make it as easy as buying a song at iTunes store we have created Lobster. It is a marketplace where you can already buy Instagrams and Flickr photos, and we will add more and more social platforms this year. Here you will also learn how to start using it. We look forward to your feedback at info@ilobster.it, from any questions to partnerships to new sources you would like us to have. Everyone is welcome, thanks.

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Loews Hotels / User-Generated Content Case Studies

1. HOW LOEWS HOTELS USED REAL-LIFE TRAVEL PHOTOGRAPHY TO DRIVE ENGAGEMENT USER GENERATED CONTENT CASE STUDIES

2. LOEWS HOTELS: MADE BY HUMANS. CURATED BY TECHNOLOGY. OVER THE COMING WEEKS, WE’RE GOING TO SHARE A FEW CASE STUDIES OF SUCCESSFUL UGC USAGE. LOEWS HOTELS ASKED THEIR GUESTS TO POST PICTURES THAT WERE TAKEN DURING THEIR STAY USING A SPECIAL HASHTAG.

3. DETAILS OF THE CAMPAIGN - 2016 WHAT THEY’VE ACHIEVED WITH UGC: SOURCING PHOTOS ON INSTAGRAM WITH #TRAVELFORREAL HASHTAG 1. AUTHENTICITY AND HUMAN APPEAL, FIRST-PERSON, INTIMATE APPEAL AND STORY 2. EFFICIENCY IN MARKETING COSTS, REDUCING SPEND ON INEFFECTIVE STOCK PHOTOGRAPHY AND OWN PRODUCTION

4. MADE BY HUMANS. CURATED BY TECHNOLOGY. OUR GUESTS ARE AS COLORFUL, DIVERSE AND UNMISTAKABLY UNIQUE AS ANY OF OUR DESTINATIONS. BUT ABOVE ALL ELSE, THEY’RE REAL – AND AS THEY SHARE THEIR EXPERIENCES, THEY TELL THE LOEWS STORY BETTER THAN WE COULD EVER TELL IT OURSELVES. SO WE’RE USING THEIR AUTHENTIC, ORIGINAL CONTENT TO BE THE BASIS OF OUR NEW CAMPAIGN. “

Loews Hotels / User-Generated Content Case Studies

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