General portal solution for magazines

Get Acquainted With Your Readers Learn Customer Opinions & Respond to Their Needs Involve your readers into your business Make the CONVERSATION, not the SPEECH Copyright © 2006, Soft Format . All rights reserved. Your Magazine 24/7 Communication

Introduction ,[object Object],[object Object],[object Object],Soft Format sees its mission in helping our customers to harness the full potential of new opportunities, which are becoming available on the cutting edge of business and technological innovations.

Marketing Preconditions ,[object Object],[object Object],[object Object],Changes That Call For a New e-Business Model ,[object Object],[object Object],How consumers responded to the survey question: "If the following were available on a social-networking website, which would you likely do this holiday season?" Find out about store sales/product discounts: 51% Download coupons: 51% Search for gift ideas: 47% Buy products: 29% Post or view videos: 20% Read or write product review on blog: 18% None of the above: 12% **Does not total 100% due to multiple responses Source: American Marketing Association online Nov. 9-12 survey of 1,098 consumers. Margin of error is ±2.5 percentage points. 11/23/2006 Information Networking Globalization Convergence Change Dynamics

Marketing Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Networking Gold Rush: November 2005 - News Corp. drew a lot of attention for paying $580 million to acquire Internet sensation MySpace . April 2006 There's the $800 million acquisition offer from Yahoo that Facebook reportedly rejected, the $2 billion Facebook wants and the $25 million in venture capital Facebook got from Greylock Partners in April October 9, 2006 - Google Inc. announced today that it has agreed to acquire YouTube for $1.65 billion in a stock-for-stock transaction. Buy a Network: MySpace : $15 billion latest Wall Street valuation, courtesy of RBC Capital YouTube : $1.5 billion latest valuation, courtesy of New York Post Facebook : $1 billion latest valuation, courtesy of Wall Street Journal Digg : $200 million valuation, courtesy of Business Week

Marketing Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits of Branded Community Stop talking TO your audience! Start communicating WITH your audience!

Values Definition Enjoyable place for your readers to hang out online. Like-minded people and old trusted contacts, interesting discussions, personal space of your readers. Convenient purchase (when you want, what you want and how you want). Social commerce – community-based advising, recommendations. Reflection of your readers’ preferences and needs. Multi-directional communication which brings new content for online and offline issues of the magazine. More valuable, more relevant, more trusted New source of personalized/contextual targeted advertising/promotion. Profile/behavior based. More efficient - more advertisers - more profits Aggregation instead of development. Value-Added Service for attracting new customers, increasing loyalty of the old ones and keeping both used to your website. Profile-based VAS to fit your readers’ needs.

Personal Space Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Community Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Means of Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

E-Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Intelligence & Profiling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Portal Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

E-Business Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Value-Added Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What we offer ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why Soft Format? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

General portal solution for magazines

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General portal solution for magazines