1. Research
Presentation

2. Trailer Conventions
During the trailers I’ve watched I’ve seen various examples of how they’ve
used shots to entice watchers to go and see the film. These include:
 Short clips with various pieces of action or amusing dialogue are used
to create interest and make the viewer want to see the film and know
more. For example when the camera pans over the boat in the sea, you
wonder what happens on the boat and why it’s so significant. (The
Inbetweeners Movie)
 Close ups and slow motion help to emphasise the beauty of the main
characters, for example when Molly walks into the airport slow motion is
used to emphasise her beauty. (She’s Out Of My League)
 Also they tend to include information about the films release date,
certificate and the various studios that helped to produce/distribute the
film, for example the on screen text of ‘This Summer’ is used to let the
viewers know when the film is due to be released (The Change Up)

3. Trailer Conventions
 Establishing shots are used to help give a feel of the setting
of the film, for example they show an establishing shot of
Dave’s giant house to show he’s wealthy which then gives
the viewer an idea of his background. (The Change Up)
 A voiceover is used to give some background information
about certain characters and explain various parts of the
storyline, for example in She’s Out Of My League they use
many voiceovers to describe the contrast between Kirk and
Molly.

4. Comedy Trailer Conventions
All the trailers I’ve looked at include similar types of things that
help to make it a comedy film. These include:
 Contrasting characters, for example a really attractive female
and a geeky male (She’s Out Of My League) or two friends of
different social/economic backgrounds. (The Change Up)
 Various close up shots of embarrassing facial expressions or
bodily features, for example when Jay shaves an arrow in his
public hair. (The Inbetweeners Movie)
 Use short snappy pieces of on screen text to introduce
characters and help set the scene, for example ‘Meet Dave’
‘Family Man’ ‘Meet Mitch’ ‘Single Man’ these are used to give a
slight overview and summary of the two men’s contrasting lives.
(The Change Up)

5. Target Audience
My target audience is teenagers, 16 to 25 years old, however I
want it to be aimed at either gender. My target audience gave me
a lot of helpful ideas, for example:
 The trailer should last for around two to two and a half minutes
long and consist of up beat music to accompany the clips, but
remember to focus more on storyline that one liners.
 Most of them thought that the best type of humour was either
slapstick or gross out humour, so I would need to take this into
consideration when planning my trailer, possibly take inspiration
from various gross out films such as ‘American Pie’ and The
Inbetweeners Movie’.
 Also specific editing/camera techniques were mentioned for
example they believed that I should use fast pace editing and
focus on close ups.

6. Ancillary Tasks Conventions
 Looking at the Ancillary Tasks I was able to notice various trends
and conventions. These include:
 Contrasting font colours help to make various titles and quotes
stand out more which will tempt people into reading the articles
about the film and looking in depth at the posters.
 Background colour tends to be darker with the lighter colour
coming from the images and lighter coloured text, this helps to
make it stand out to the reader as the lighter images contrast
brilliantly with the dark solid colour of the background.
 The images are used to entice people as if they see their
favourite actor or a good looking lead glaring at them from a
magazine or poster then they’re more likely to pay attention and
go and see the film for them.