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1. Re-Pitch
Christian Stricker, James Clinnick, Oliver Stricker

2. Audience
• Primary Target: 15-24 (M/F)(C1C2DE)
• Secondary Target: 12-14, 25-34+ (F/M)(C1C2DE)
• Why?
• Main characters are teens
• Quite informal (as horror is)
• Gory (age rating higher than 12 or PG-13)
• Male gaze (Widens appeal to male audience)
• Intertextuality: Laurie Strode and "Loomis" (Halloween, Scream, Psycho)

3. Audience feedback

4. Steps taken to get Audience Feedback
• Showed the cut to a varied audience
• Made a questionnaire for audience to fill out
• Find time and place to show the cut
• Asked different age ranges/ genders

5. Evidence of feedback
The questionnaire we have created

6. Evidence of feedback
Pictures showing audience feedback

7. Summary of responses
• Some oppositional reading: "Some parts were comedic..."
• Santa on the screen was very effective (Some got the Jigsaw reference,
Intertextuality)
• Acting could be better, verisimilitude not achieved
• Timing was a bit off
• On average people rated it a 6/10 in likability
• Everyone recommended we used eerie suspenseful music in the opening

8. Current Cut review
Negatives:
• We dislike the establishing shot and will
change it to a more genre specific one.
• We need to experiment with different titles
• Improve false scare
• Stalking needs to be change and fixed
• Add cross cut with final girl in garage
• We need to shorten some cutes (clothing,
going down to garage)
• Maybe include an ellipsis
Positives:
• Reflect the scream queen idea well
• The man on the TV screen is very well done
• Attempted to cover the stalking convention
• Attempted false scare

9. Blogs
• Strengths:
• Has a lot of information
• Organized (Labels, links lists)
• Aesthetically pleasing colour scheme
• Weaknesses:
• Include more key terms
• Some posts are slightly irrelevant
• Inconsistent post formats