Can we change the world

3. Many believe that a simple like or share can do
li5le good. Arm chair ac9vism does not help the
cause.

4. We now have ac9vists who take to their computers and generate nois
but they lack the mo9va9on to take real, substan9ve ac9on. (5)
Save Darfur cause was one of the largest causes on Faceboo
ever but 99.76 percent of the supporters never donated. (7

5. Slack9vism - users misinterpret their simple online
ac9ons as enough to promote change. especially
common with movements that oversimplify their issues
to a hashtag.(6)

6. The kony campaign was one of the largest in recent history and one of the most
fundamentally flawed. The campaign had huge awareness but the complex poli9cal
situa9on was very misunderstood and could not be explained in a short video. The
complex poli9cal and socioeconomic issues of Uganda and surrounding area’s history
were leN untold and the people not aided. (6)

7. So how can we be effec9ve
click9vists?

8. Keep the ac9ons simple.
Find something that anyone can do and that will
contribute to the cause. ex: ALD ice bucket
challenge, donate or get iced

9. Connect with real life campaigns
Provide resources for people who want to do more, whether
it’s through a dona9on, a pe99on or a protest. (6)

10. Understand your limita9ons.
Know that liking and sharing can only go so far and real
change can only occur when ac9on is taken.

11. Nothing too small
“Despite the oN-repeated claim that awareness does
nothing, it almost always does something —
something small, perhaps, but something
measurable.” (3)

12. Come Together
The real power of social media, compared to
passive mass media, is that they can be used by
any person or self-organizing group for a
common goal. (9)

13. If we come together and take ac9on,
we can change the world.
There are count less examples of what
we can do if we are connected and take
ac9on.

14. Egyp9an Revolu9on
The Egyp9an people came together through a
social media to form a protest. Though it turned
violent the end result was a success as they
ousted the raining dictator.

15. “Given the clear roll of digital tools in the protests, authori9es blocked Twi5er, and then
eventually the Internet and SMS, in a5empts to quell organizing. When the networking sites
were available, ci9zens shared images of their experiences with the world through YouTube and
Flickr. Once Mubarak resigned, Egyp9ans took to YouTube and Twi5er to share their
reac9ons.”(8)

16. Founded in 2003 to fundraise for men's health through sponsored moustache growing,
Movember has built a community based on shared humour. The campaign garnered 1.2m
social media men9ons alone last year, whilst fundraising currently stands at £63.9m. (10)

17. Last year Ac9on on Hearing Loss convinced John Lewis to add
sub9tles to its Christmas TV advert, just by asking on Twi5er.
It was a very simple but effec9ve social media campaign that
nevertheless made a big difference to its beneficiaries.

18. Social media gives us a power unmatched in history to bring important
causes to the a7en8on of millions. As we mark this one-year
anniversary of the Nigerian kidnappings, the girls of Chibok are at risk
of becoming vic8ms of slack8vism as much as radicalism. (1)

19. With the advances of social media so come the advances
of crowd funding. With so much notoriety and awareness
from social media it could allow good causes to generate
funds by genng small amount form a large group.(4)

20. Nothing is to big or small!,
Just so long as we tack ac9on,
But most importantly work together!

21. References
1. KIELBURGER, Marc. "A Click Is Not Enough to Have Impact on World." Canoe.com. N.p., 10 Apr. 2015. Web.
04 June 2016. <h5p://cnews.canoe.com/CNEWS/World/2015/04/10/22337541.html>.
2. Stern, Caryl M. "In Praise of Click9vism." The Huffington Post. TheHuffingtonPost.com, 31 Mar. 2015. Web.
04 June 2016. <h5p://www.huffingtonpost.com/caryl-m-stern/in-praise-of-click9vism_b_6978314.html>.
3. Ritu_Sharma. "Stop Pouring Ice on Click9vism." The Huffington Post. TheHuffingtonPost.com, n.d. Web. 04
June 2016. <h5p://www.huffingtonpost.com/ritusharma/stop-pouring-ice-on-click_b_5692555.html>.
4. Bresciani, Sabrina. "Web Proxy." Queen's University Proxy Service. N.p., n.d. Web. 04 June 2016.
h5p://ieeexplore.ieee.org.proxy.queensu.ca/stamp/stamp.jsp?tp=&arnumber=6227944.
5. Carey, Ali. "Empty Clicks: Why Online Ac9vism Is ONen Meaningless." Elite Daily Empty Clicks Why Online
Ac9vism Is ONen Meaningless Comments. Elite Daily, 21 July 2015. Web. 04 June 2016.
h5p://elitedaily.com/news/technology/empty-clicks-online-ac9vism-oNen-meaningless/1093302/.
6. Baker, Hannah. "Ac9vism or Slack9vism: Can Social Media Cause Social Change?" H5p://www.likeable.com.
Like Able Media, n.d. Web. <h5p%3A%2F%2Fwww.likeable.com%2Fblog%2F2015%2F7%2Fac9vism-or-
slack9vism-can-social-media-cause-social-change>.
7. "Save Darfur - Just Another 2014 United to End Genocide Sites Site." Save Darfur. N.p., n.d. Web. 04 June
2016. h5p://savedarfur.org/
8. Fox, Zoe. "9 Social Media Uprisings That Sought to Change the World in 2011." Mashable. N.p., 07 Dec. 2011.
Web. 04 June 2016. <h5p://mashable.com/2011/12/07/social-media-uprising-ac9vism/#ERjhoTv_Giqa>.
9. Gray, Richard. "Crowdfunded Science: Harnessing the Wisdom of the Crowd, or Selling Out?" The Guardian.
Guardian News and Media, 02 Jan. 2015. Web. 04 June 2016. <h5ps://www.theguardian.com/science/2015/
jan/02/crowdfunded-science-scien9sts-fund-research>.
10. Amar, Zoe. "Five Social Media Charity Campaigns You Need to Know about." The Guardian. Guardian News
and Media, 03 Apr. 2014. Web. 04 June 2016. <h5p://www.theguardian.com/voluntary-sector-network/2014/
apr/03/five-social-media-charity-campaigns>.
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