Our purpose is to drive growth for our Clients through team-enabled, product innovation in the digital domain. A key part of this strategy is to capture breakthrough thinking that fills an innovation pipeline with new digital product concepts which can be launched in 3 - 18 months. We call it the Innovation Furnace®

1. INNOVATION FURNACE®
CLIENT OVERVIEW
December 2016

2. 1 | P A G E
Innovation Furnace® Objectives
Our purpose is to drive growth for our Clients through
team-enabled, product innovation in the digital domain.
A key part of this strategy is to capture breakthrough
thinking that fills an innovation pipeline with new digital
product concepts which can be launched in 3 - 18 months.
We call it the Innovation Furnace®
The digital concepts we develop through this process are
commercially compelling and achievable within existing
client capabilities, or readily achievable with new
capabilities. We pay strict attention to future financial
outlays and return on investment.
We measure our success by our ability to positively affect
our clients’ business outcomes, assisting them in being
disruptors and innovators in their own market sectors,
and providing them complete, captivating digital
solutions at most optimal cost.
Innovation Furnace® Highlights
PreHeat™ Phase
The Innovation Furnace® has a
PreHeat Phase prior to the onsite
Innovation Furnace® 2-Day Session.
The PreHeat Phase includes:
 Formal 360-degree internal,
interview-based opportunity
analysis,
 Assessment of key client
customer insights and
trends,
 Current digital product
attribute survey and gap
analysis, and
 Review of current and newly
acquired capabilities and
technologies.

3. 2 | P A G E
Innovation Furnace® 2-Day Session
The Innovation Furnace® 2-Day Session is led by the Ritech Furnace Master™ and includes a Triple Team
of Experts® comprised of Ritech experts, world-class project-specific experts (as required), and client
participants (usually up to 15, but can be more if required).
The 2-Day Session utilizes proven IdeaExercises™ & IdeaStimulation™ that demonstrably generate 12X
better quality ideas than traditional brainstorming. We do this by leveraging diversity, stimulus, reduced
fear and both right- and left-brain processes.
The idea creation and inventing activity primarily take place in small (6 - 7 person) Inventing Teams.
Each Inventing Team includes a Ritech Expert/Team Leader, an outside expert, and four or five client
Experts/Participants. Each Inventing Team is strategically focused on specific areas of interest, and
Ritech Experts/Team Leaders bring diverse senior-level innovation experience from real world business
situations.
The key deliverable of the Innovation Furnace® 2-Day Session is a portfolio of HotConcepts™ that are
comprehensive, unique and innovative. These HotConcepts target business areas identified in client
discussions held in the PreHeat Phase.
All HotConcepts are ready for immediate testing, development and launch. Each HotConcept is written
as a comprehensive product brief, and as a 50- and 100-word version for client customer research and
feedback (i.e. the elevator pitch).
All ideation and product ideas (including sketches & photos) created throughout the 2-days will be
documented for your future reference and further innovation work.

4. 3 | P A G E
The Innovation Furnace® support team includes design and production staff who can help bring all the
Inventing Teams’ HotConcepts to life.
Triple-Team of Experts
The Triple-Team of Experts® provides
diversity of experience, intellect and
creativity to power the Innovation
Furnace®. While much of the inventing
occurs elbow-to-elbow in the Inventing
Teams, idea generation is directed and
boosted through IdeaStimulation (15
minute presentations) and IdeaExercises,
plus periodic discussions that include the
whole group. It is a grueling two days.
Creativity in the Innovation Furnace® is a
combination of individual work and
teamwork. The core ‘operating unit’ is the small Inventing Team of expert participants guided by its
Team Leader to idea development excellence.
Typical Activity Schedule
While each Innovation Furnace® has its own customized timing and delivery requirements, the
following table is representative of the overall schedule of the pre- and post- Innovation Furnace®
activities and deliverables.
Week Key Activities & Deliverables
Weeks 1-3  The dates and location are finalized for 2-Day Innovation Furnace®
.
 Client provides best available internal data on strategy, customer
insights, market research, and relevant enterprise metrics.
 Client provides data on past concept work (to avoid duplication).
 In-depth multi-source analysis by Ritech including PreHeat™
interviews
with key stakeholders / experts. Interviews are either in person or via
web-conferencing, and seek to collect ideas and opinions that will be
captured for anonymous consolidation in the pre-read materials.
 The participation list of the Triple-Team of Experts®
is finalized with
client, Ritech Experts / Team Leaders and World Class Experts
identified.

5. 4 | P A G E
Weeks 4-5  Pre-read materials completed and Ritech experts briefed.
 Client briefed on the Innovation Furnace®
Plan including the 2-Day
Session Agenda, IdeaStimulation presentations, and IdeaExercise
playbook.
Week 6  The Ritech Furnace
Master leads the
2-Day Innovation
Furnace®
staffed by
the Triple-Team of
Experts®
to create
HotConcepts™.
 The Furnace Master
uses a detailed Run
of Show that keeps
the sessions lively yet focused on tangible outcomes.
 Case examples and impactful multi-media presentations are used for
IdeaStimulation.
 All progress is captured for fast feedback.
Week 7  Ritech professionally writes up the HotConcepts.
 Final post-session All-Idea documentation is completed.
 Ritech completes a portfolio analysis and level of effort estimations of
HotConcepts including potential impact assessments against stated
enterprise goals as discovered in the PreHeat process.
 Client approves the finished HotConcepts.
 Optional testing of the HotConcepts using variety of techniques.
Week 8  Final presentation of project deliverables, the
finished HotConcepts, and Ritech portfolio analysis
recommendations.
 Suggestions on how to effectively leverage
HotConcepts into a comprehensive digital growth
strategy.
 Continued Ritech support to make your
HotConcepts actionable.

6. 5 | P A G E
Hot Concept Portfolio Analysis
There are many ways to group the HotConcepts using business or technology implementation
dimensions. Ritech typically takes the approach of grouping based on the primary “customer” focus,
either internal or external, as well as the extent each group of ideas will impact external stakeholders.
As an example, using this approach at one Innovation
Furnace®, we grouped ideas into four areas,
acknowledging that each are not mutually exclusive,
and we estimated implementation difficulty and
implementation cost as part of the portfolio analysis.
HotConcept™
Cate-
gory
Group
Assessment of
Potential
Estimated
Implementation
Difficulty
Estimated
Implementation
Cost
HotConcept 1 Highest Moderate High
HotConcept 2 Very High Moderate Moderate
HotConcept 3 Very High Low Low
HotConcept 4 Very High Moderate Low
HotConcept 5 High Low Low
HotConcept 6 High Low / Moderate High
HotConcept 7 High High Moderate
HotConcept 8 Medium Moderate Low / Moderate
HotConcept 9 Medium Moderate / High Moderate
HotConcept 10 Medium Low Low
HotConcept 11 Medium Low Low
HotConcept 12 Medium Moderate Low
HotConcept 13 Small Low Low
HotConcept 14 Small Low Low

7. 6 | P A G E
Pathway to Implementation with Ritech Solutions
Controlled Burn™
We have designed a hands-on development approach that allows further exploration and
implementation in a controlled manner when the “unknowns” are huge and you need to make steady,
consistent and measurable progress. For these situations, we recommend our incremental discovery and
fast feedback digital development approach, Controlled Burn™. Using the tools of Lean User Experience
(UX) Design and Lean Engineering, you get results early, for a modest cost, that you can test and further
evolve with your customers.
The key to Controlled Burn™ is the steady cadence of process-driven innovation that takes early learning
and pushes it back into the ideation process to make your product or service better, sooner, with less
cost.
Any amount of budget, time and goals can be fit into this approach. You will show demonstrable
progress while not wasting money and time on ideas that are less than perfect.
We do this through: 1) incremental discovery of requirements, 2) cost containment to a fixed weekly /
monthly budget while leveraging highly-skilled offshore resources, and 3) “bite-size” chunks where we
can make changes agilely, in real time, making every hour and dollar spent work hard for you. Our
clients can start small and move forward in incremental steps. Progress is steady, and each step is tested
and measured. Importantly, the entire initiative is controlled to remain within a pre-established budget.

8. 7 | P A G E
Ritech Experts & Session Coaches
Scott Relf
Creator of the Innovation Furnace® & Furnace Master™
Principal, Ritech Solutions
Senior leader roles in marketing and product development at E&J Gallo,
Kellogg’s, and Sprint PCS.
Accomplished entrepreneur. Founded tech company, Zavers, and sold it to
Google. Innovation consultant for 10-years.
John Yuzdepski
Principal, Ritech Solutions
Co-founder of a platform engineering company in the intelligence and
national security sector. Investor, board member and advisor to several web-
scale start-ups. Founded and sold two tech companies in 1990s.
Senior leader roles in technology and product development at public
companies including Symmetricom, Openwave, and Sprint PCS.

9. 8 | P A G E
Successful Past Innovation Furnace® Projects
Product Innovation to Accelerate Growth of Market Leader:
Developed a portfolio of near-term and long-term new capabilities to accelerate growth for a world
leading law firm licensing deceased celebrity publicity rights. (CMG Worldwide)
Product Innovation Across a Multi-Brand Portfolio:
Developed a portfolio of near-term and long-term new products to strengthen core brands, accelerate
growth brands, and exploit new market segments. (Bimbo Bakeries USA)
Invent the Next Generation of Products:
Developed a portfolio of new products to anticipate and exploit the evolution of a health-focused
consumer segment, and protect the leading brand’s market position. (Coca-Cola)
Breakthrough Product Line Improvement:
Developed a new product portfolio to create and leverage significant improvements in consumer ease-
of-use over 5-years for a $500M market-leading brand. (Nestlé Prepared Foods)
Fill Product Launch Pipeline:
Developed a portfolio of new products to fill the 3-year product pipeline for a major new brand launch
with a $300M growth objective. (Nestlé Prepared Foods)
New Global Product Strategy:
Developed a vision, strategy, and multi-segment new product portfolio to enter new demographic-
focused product segments and drive $1B growth initiative. (Kimberly-Clark)
Breakthrough Customer Service Improvement:
Developed a portfolio of new & improved services to significantly improve consumer experience across
retail, call-center, and online touch-points over 3-years for a market leading financial services company.
(TD Canada Trust)
Explore New Frontiers:
Developed a wide ranging portfolio of breakthrough new products that could pioneer growth into
adjacent market segments plus create whole new market segments… all driven by future-looking
consumer trends. (Clorox)