Pre-Production
Olivia Day

Pre-production Assessment

Locations
In terms of the context of my advertisement production, most of my filming will take part
in a homely, familiar environment. The advert will not be set in a large, complex,
greenscreen setting much like high end perfume brands, such as Coco Chanel and Dior,
tend to film their commercials. The message behind my advertisement is that ‘love is all
around’ no matter where you are, therefore, the filming for my advertisement will be shot
in my own home/village. This is not because I deem it as more ideal and easier for me, it
just works out well in terms of the storyline and aesthetic I aim for. I live in the village
Riccall which is surrounded by large fields and has plenty
of serene old buildings so I have no worry that the location
will not be visually pleasing in terms of presenting my
makeup brand. I will choose to film on days where there is
bright, natural light so that I can get the best shots
possible for the videos. In terms of cost and travel, I will be
able to travel and
transport equipment
by foot so there
should be no funds
contributing to travel.

Equipment
The filming equipment I will be using from home for the filming and photography aspects
of my project is quite minimal. I personally own a Panasonic Lumix GX85 and will be
doing the entirety of my photography and filming from this camera as it works really well
in both fields. The quality of the image is very pristine and I can toggle with focus effects
if needed. If I am filming in any dark spaces I will be using a handheld bright handheld
camera light which gives a surprisingly similar result as a professional studio light would,
only on a smaller scale. In terms of shooting images of the products themselves (which
will be featured on the cosmetics website) I will book a day in the media studio at college.
At college, they have great resources such as a white backdrop and professional studio
lights. Theis equipment will grant me the opportunity to shoot the best, most professional
images I can for my website. My tutor informed me that it is best to book the studio a
week in advance, so, for that reason I will wait until closer to the time of the shoot to
book it. I expect shooting in the studio to take place towards the end of march.

Equipment List
Footage Misc.
Panasonic Lumix GX85 Camera SD Card
50mm Lens Extra Batteries
Tripod Handheld Light

Facilities
When I begin to edit the images and videos I had shot, I will be doing the majority of
work from college. At home I have a monthly subscription to Photoshop, however, I do not
have access to PremierPro. For this reason, I will be focusing my spare time at home
working on product designs which will be edited on my computer using photoshop. Once
I have shot the entirety of my makeup advertisement, I will spend as much time at college
editing the footage considering I do not have access to the video editing software
PremierPro.

Personnel- Advert
Members Cast or Crew? Strengths Weaknesses Availability Travel?
Olivia Day (me) Crew and cast. Knowledge of
photography, shots,
angles etc.
Do not have much
assistance with
camera, lighting
etc.
Monday-Sunday
24hrs – except 12
hrs a week at
work.
Cannot drive –
bus/ lifts.
Richard Day Crew and cast
(baker in kitchen –
translucent
powder).
Skill in
photography, has
an artistic eye.
Lack in acting
experience.
Weekends. Car.
Rebecca Day Cast (Woman
spraying perfume -
perfume)
Enthusiasm to help
with project.
Lack in acting
experience.
Weekends
/weekday late
evenings.
Car.
Kharys Day Cast (Couple
watching TV -
mascara)
Experience in
acting.
Short availability
space due to far
travel and work.
Unsure – random
weekends due to
work schedule.
Car.
Myles Labhaya Cast (Couple
watching TV -
mascara)
Willingness to help
with project.
Short availability
space due to far
travel and work.
Unsure – random
weekends due to
work schedule.
Car.
Felicity Day. Cast (Young girl
opening the door
and receives the
gift box)
Fits the criteria for
the role I wish for
her to play.
Only 4 years old –
may take more
time to film as she
is easily distracted.
Weekends/
weekday early
evenings.
N/A
Wilfred Houston Cast (Young Boy
delivering gift box)
- - Easter Holidays
(3rd April – 14th
April)
Car Travel by
parent

Personnel- Models
Members Cast or Crew? Strengths Weaknesses Availability Travel?
Olivia Day (me) Cast – Model/
Hand model
Knowledge of
photography, shots,
angles etc.
Do not have much
assistance with
camera, lighting
etc.
Monday-Sunday
24hrs – except 12
hrs a week at
work.
Depends on
locations, most
likely bus or lift.
Aleyna Ceylan Cast - Model Willingness to help. Lack of experience
working with
professional
cameras when
modelling.
Easter Holidays
(3rd April – 14th
April)
Bus/ lift.
Mia Haendlmayer Cast - Model Experience
modelling
professionally
- Easter Holidays
(3rd April – 14th
April)
Lift.
Tommy Bettany Cast - Model Fits the role I have
in mind.
Slightly difficult to
work with when
modelling.
Easter Holidays
(3rd April – 14th
April) plus
weekends
N/A

Props – makeup (£20.96)
Perfume bottle:
Will be painted red/ or
pastel pink to fit the
aesthetic of the brand
which is focused on
lighter tones.
Price - £2.00
Lip Liner:
Will keep current colour
of the packaging
however paint/draw
bran logo onto it.
Price - £2.49
Translucent Powder:
Will paint the lid of the
powder a pastel colour
and draw the logo of
the brand onto it.
Price - £3.99
Lip Gloss option 1:
Will keep current
packaging however I will
scrub off current logo
and replace with my
own.
Price - £3.00
Lip Gloss option 2:
Will paint the lids of the
products so that it fits
the theme of the rest of
the makeup set.
Price - £4.99
Mascara:
Will paint the packaging
of this product to match
the rest of the products/
brand aesthetic.
Price - £4.49

Props – Scene 1
Gift box/ makeup set
that the girl at the door
is gifted with:
I will faint over certain
areas of the box in so
that I can include the
brand logo into the
packaging.
Price - £1.25
Gift box filler paper:
This is so that the
products in the box can
be travelled carefully.
Price - £1.00
Makeup vanity:
Where the young girl will
apply some of the makeup
childishly and then the
camera will transition
through the mirror into the
next scene.
Price – Free (already own)

Props – Scene 2
Perfume bottle:
Older woman will spray
herself with this
perfume in the second
scene and it will be
placed down to
describe the product for
the audience to see.
Price - £2.00
Makeup vanity:
The camera will transition
from the previous scene to
reveal a woman dressed
up and prepared too go
on a date.
Price – Free (already own)
Car (Abarth Spider
Convertible):
The camera will follow the
woman entering the car
and head out on her date
which will then transition
to the next scene.
Price – Free (already own)

Props – Scene 3
Perfume bottle:
The girl in bed will
spray her letter with the
perfume.
Price - £2.00
Bed:
The previous scene will
transition to show a girl in
bed writing a valentines
day letter.
Price – Free (already own)
Post Box:
The girl will post her letter
through the post box which the
camera will transition past and
reveal the next scene.
Price – Free (public access)

Props – Scene 4
Sofa:
The couple will be sat
on the sofa together.
Price – Free (already
own)
Samsung TV:
The camera will transition
from the previous scene
past the TV to reveal a
couple watching a funny
movie together.
Price – Free (already own)
Mascara:
The couple will be wearing
this mascara and the
camera will show the
product on the eye,
revealing that it is
waterproof (tearproof)
Price – £4.49)
Tissue box:
A person in the couple will
wipe their eyes with a
tissue which the camera
will then transition past
the tissue box into the
next scene.
Price – Free (already own)

Props – Scene 5
Heart shaped cookies:
The man will be baking
heart shaped cookies in
a hurry.
Price: unsure depending
on ingredients.
Baking utensils:
The previous scene will
transition past a mixing
bowl to reveal a man
baking in the kitchen.
Price – Free (already own)
Translucent powder:
The man will be working up a
sweat in the kitchen and so
he will apply some face
powder. He will then sneeze
which causes powder to cover
the camera which will create a
transition into the next scene.
Price – £3.99

Props – Scene 6
Gift box:
The young bow will be
walking up to the house
with the gift box in hand
which he then hands to
the young girl from the
beginning of the advert.
Price - £1.25
House front door:
A young boy will be
shown walking towards
the front door of a house
which he then knocks
on.
Price - Free

Costume
I intend for the cast of my advert to be dressed appropriately according to the aesthetics of the
theme of the makeup set. Since I am creating a valentines day collection I am expecting to see some
pink and red tones perhaps paired with florals. I will be editing the footage to have the tones and
lighting of the advert to be fixed to have a romantic ambience and appearance such as a soft pink
haze. Therefore, I don’t want any opposing colours that may clash with this lighting adjustment
incorporated into the costumes. I also do not want the outfits to distract from the products I am
advertising.
Costume concepts:
Scene 1 & 6: Young
Girl and back of Young
Boy
Scene 2: Woman and
man date night outfit
Scene 3: Girl writing a
letter.
Scene 4: Couple watching TV Scene 5: Man baking in kitchen Scene 7: Close up makeup on models

Visual Planning

Storyboard and Shot List

Storyboard Explained
The next few slides show how I intend the basis/storyline of my advertisement to go. The first frame shows the
front door of a cottage-like house, my house, which then receives a knock from an unknown visitor. We then see a
young girl, around the age of 4, open the door from the side so that the visitor of the house still remains a mystery
to the viewer. The next frame she is shown surprised by what she has been presented with. We follow her upstairs,
revealing that she is speedily running up the stairs of the house whist getting a better view of her pretty dress.
Next, we see the young girl run towards what appears to be a makeup vanity and then we see her sit down on the
vanity stool, facing the mirror. Following this, the camera is placed directly in front of the girl so that the audience
views the girl from the perspective of the mirror. She begins to apply makeup from a makeup box that she was
gifted with. The 11th and 12th frame represents the way in which the camera will rotate around the young girl to
reveal a much older version of her, facing the mirror in the same position and wearing a full face of romantic
makeup. She then stands up, revealing that she is wearing a pretty and flattering white dress, and walks out of the
bedroom. We then see her walking down the same set of stairs as the camera transitions to her sat in the front seat
of a convertible car accompanied by what seems to be her date. She picks up a bottle of perfume and sprays
herself with it. The next frame reveals the car driving off down a country lane. The scene which follows shows a
teenage girl lying frontways on her bed, hopelessly writing what appears to be a love letter. The camera then follows
as she walks out of the room. The next scene then reveals that she was in fact preparing to post the letter through
a post box. The camera will then move past the post box and transitions past a TV to reveal a couple sitting on a
couch, looking comfy and laughing at what we can imagine is a funny film by their expressions. The next frame
shows a woman in the couple then picks up a tissue and dry a tear from her eye. The camera will then pan to the
tissue box to reveal that she is wearing a waterproof mascara, causing the mascara to not run down her face –
even in the happy moments. The following frame reveals a man baking in the kitchen. As he works up a sweat he
picks up the translucent powder which blends in well with the rest of the ingredients on display. He begins to apply
the translucent powder to mattify the shine of the sweat on his face to which he inhales some and sneezes. – this
will cause the camera to be submerged by a mist of powder. The final few frames will display a young, innocent
looking boy walking down the street from the back as the camera pans down from the sky. We then see him with an
excited smile on his face as he steps towards a door and knocks. T

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Organisational Planning

Production Group Info
Name Contact Information Defined Role Date needed
Richard Day Email: rmdayuk@yahoo.co.uk
No: 07877897134
Male Date in the car and
Baker in the kitchen
Anytime within 6 weeks
Rebecca Day No: 07929372884 Grown up girl Anytime within 6 weeks
Kharys Day No: 07547121326 Couple on the couch
(Woman)
Anytime within 6 weeks
Myles Labhaya Through Kharys: 0757121326 Couple on the couch
(Man)
Anytime within 6 weeks
Felicity Day Through Parents (Richard Day
and Rebecca Day
Little Girl opening door Anytime within 6 weeks
Wilfred - Through Parent via Rebecca Day Young Boy delivering gift 3rd April – 14th April
Aleyna Ceylan No: 07494876782
Plus Snapchat and Instagram
Model 3rd April – 14th April
Mia
Haendlmayer
No: 07423903782
Plus Snapchat and Instagram
Model 3rd April – 14th April
Tommy Bettany No: 07536187346 Model 3rd April – 14th April

Location information
Location 1 – My house.
Address: 32 Main Street, Riccall, YO19 6PX
Building type: Detached home
I will be using 2/4 of the bedrooms, hallway and staircase, living room, reading room and kitchen to film in.
Locations in order
Scene 1: Front porch/oak door which leads to reading room. (Young girl and boy)
Scene 2: Carpeted staircase leading to wooden floor hallway. (Young girl)
Scene 3: Bedroom 1. Tall ceiling, white walls and bright natural light. (Young girl and grown girl)
Scene 4: Hallway and staircase. (Grown girl)
Scene 5: Convertible car in the drive of my house. (Grown girl and date)
Scene 6: Country road where the car drives down. (Grown girl and date)
Scene 7: Bedroom 2. Cozy vibes, dimmer lighting than bedroom 1. (Teen girl)
Scene 8: Post box on street by my house. (Teen girl)
Scene 9: Living room. Dim lighting. (Couple watching TV)
Scene 10: Kitchen. Bright lighting, white walls. (Baker in kitchen)
Scene 11: Street by my house. Sunny weather. (Young boy)
Scene 12: Front porch/oak door. (Young girl and boy)
In terms of a plan B, I believe that the location I have selected to film my project in is very reliable. However, as I
intend on the makeup advertisement having a homely, nostalgic vibe, I will use my other house situated in York to
film in which is slightly smaller hence why it is my fallback option
Address: 17 Galtres Avenue, Heworth, YO31 1JU
Building type: Semi-detached home.

Production Schedule
Week Plan
1 - Compose the website for the brand, have each page prepared for
image uploads
- Create social media pages for the brand, prepare from image and
video uploads
- Create short snippet videos to be featured on the social media
account/s.
- Design product concepts to be uploaded to the website using
Photoshop.
2 & 3 - Paint all makeup products featured in the advert so they are unique
to the brand.
- Gather footage for the advert.
- Photoshoots with models to be uploaded to the website and the end
of the advert.
- Film behind the scenes of model shoots.
4 - Begin editing the footage of the advert using PremierPro.
- Transitions, effects, sound etc.
5 - Continue editing advert footage.
- Edit images of the models and upload to website and social media
accounts.
6 - Make final product designs.
- Finalize the video and photo editing if needed.
- Upload everything to the brand website and FMP website.

Day Location Cast/ Crew Activity
1 (Wednesday
29th March)
York College Crew: Editor - me Composing brand website and social media
account.
2 (Thursday
30th March)
York College Crew: Editor - me Design products for website.
3 (Friday 31st
March)
York College Crew: Editor - me Design products for website.
4 (Monday 3rd
April)
My home Crew: Me Paint all makeup products to the brand’s
aesthetic for the advert.
5 (Tuesday 4th
April)
My Home Crew: Me Paint all makeup products to the brand’s
aesthetic for the advert.
6 (Thursday
6th April)
My Home Crew: Camera holder –
me
Cast: Felicity Day and
Wilfred Houston
Cast: Me
Begin filming the first few scenes of the
advert
7 (Friday 7th
April)
My Home Crew: Camera holder –
me
Cast: Rebecca and
Richard Day
Cast: Kharys Day
Cast: Myles Labhaya
Film Further footage needed for the advert.
8 (Tuesday
11th April)
Field and House. Cast: Model – Mia
Haendlmayer
Shoot photos of model for the brand.
Edit photos of the model.

Day Location Cast/ Crew Activity
9 (Wednesday
12th April)
My Home Crew: me Upload photos to the social media page
and where applicable on the website.
10
(Wednesday
19th April)
York College Crew: Editor - me Edit footage of the advert using PremierPro.
11 (Thursday
20th April)
York College Crew: Editor - me Edit footage of the advert using PremierPro.
12 (Friday
21st April)
York College Crew: Editor – me
Crew: Photographer –
me
Cast: Model – Aleyna
Ceylan
Edit footage of the advert using PremierPro.
Shoot photos of the model using the York
College studio.
13 (Saturday
22nd April)
My Home Crew: Photographer –
me
Cast: Models – Tommy
Bettany and me
Shoot some extra photos to be uploaded to
the website and social media accounts.
14
(Wednesday
26th April)
York College Crew: Editor - me Edit photos of models taken prior, using
Photoshop (if needed), and upload to
social media page and advert.
15 (Thursday
27th April)
York College Crew: Editor - me Continue editing the footage of the advert
using Premier Pro.
16 (Friday
28th April)
York College Crew: Editor - me Continue editing the footage of the advert
using PremierPro.

Day Location Cast/ Crew Activity
17
(Wednesday
3rd of May)
York College Crew: Editor - me Finish editing the footage for the advert.
18 (Thursday
4th May)
York College Crew: Editor - me Make final touches to images, videos etc.
Create final product designs where needed.
19 (Friday 5th
May)
York College Crew: Editor - me Final touches.
Upload final designs and videos to the
brand website, social media pages and FMP
website.
Then move onto Evaluation…

Clearance and Permissions
As I will be filming with an under 18-year-old, I have ensured that I asked the
parent of the child for permission to allow footage of the child to be taken for my
project.

Health and Safety
Potential Issue How will the issue be avoided?
Getting hit by a car when filming on
the street.
Be aware of the roads. Always look
left and right before crossing and
ensure that the actor remains n the
pavement.
Tripping and falling during filming. Ensure that the filming environment
is clear of trip hazards such as
wires, kids toys, sharp objects etc.
Damage eyesight by looking into
bright light.
Turn the lights off when I’m not
filming and ensure that the camera
is not directly in front of the lighting
equipment.
Catching a cold when filming
outside.
Film on a day where the weather is
scheduled to be warm and keep
back-up jackets for when the
camera is turned off.