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Capstone Presentation: Flint Water Crisis
- 3. ◦ Tell the story of Crossing Water ◦ Inspire our audiences to take action ◦ Encourage our audiences to advocate for Crossing Water
- 6. Give key publics the information they need to make their own choice.
- 7. Thank you Photo Credits: Image source: "Sanburn, J. (2016, January 24). The Flint Water Crisis and How Lead Got in the Water. Retrieved April 30, 2017, from http://time.com/4191864/flint-water-crisis-lead-contaminated-michigan/ Creative Materials are from Canva. All other images are from the Capstone Student and taken in Flint, Michigan.
Notes de l'éditeur
- Good Evening, Everyone, My name is Olivia Farrow. In February 2017, I visited Flint, Michigan, to join my client, Crossing Water, on a Rapid Response Dispatch Day. I thought I knew the Flint Water Crisis and my client backwards and forwards. I was wrong.
- Just to fill you in on what is happening in Flint: The City of Flint is recovering from a disastrous series of events since 2014. In a failed attempt at cutting costs by changing the city’s drinking water source from Detroit to the Flint River, this triggered a chemical reaction that polluted the water system with lead. These events resulted in lead poisoning and the death of over 12 people from Legionnaires’ disease. People in Flint have been relying on filters and bottled water for three years now as of last week. My client, Crossing Water, is a volunteer nonprofit that is committed to providing essential services, particularly water and water testing, to the residents of Flint. Crossing Water relies entirely on donations and volunteer labor, so Crossing Water is actively searching for ways to increase funding and its volunteer base. However, Crossing Water experienced in emergency response, not public relations.
- Do our potential volunteers and donors know what is really going on in Flint? Do they know how Crossing Water is helping? So far, their outreach is limited to impromptu Facebook posts, but that is about it. Crossing Water’s ‘Taking Real Action in Flint’ campaign will address key communications challenges to ensure this citizens’ nonprofit can stay relevant and, most importantly, in existence. by engaging our audiences with stories of Crossing Water volunteers, their effectiveness with their resources, and asking Crossing Water’s growing number of supporters to advocate for this organization to others, we can spread Crossing Waters’s mission.
- First and foremost: Crossing Water’s Rapid Response Teams can tell you right away that this Crisis is not over. Despite lawsuits and brief media blurbs about Flint’s houses receiving aid, the residents that dispatch teams are seeing little too late, and do not trust in the system that has poisoned them. When I was given my Crossing Water gear and given dispatch team training, I packed up my massive rental car to the gills with bottled water. That is over 96 gallons of water and weighed over 800 pounds. It was a band aid for 7 households that day. Only 7. From there, you’re probably interested in knowing more about what Crossing Water deals with on a regular basis and who these volunteers are, and I was only there for 2 days. What if we had a spotlight on these veteran volunteers?
- My campaign wants to highlight Crossing Water volunteers, who have stories to tell, and are the backbone of this organization. These volunteers can advocate and empower key publics through their own experiences to take action and aid crossing water in helping Flint. Why would this approach work? According to primary and secondary research, Crossing Water donors and volunteers are interested in two key things: they see injustice in their news feeds, and they want to DO something about it! they want to trust that their money and efforts are going directly back into the Flint community to help those who have fallen through the cracks. Call it ‘dollars to services.’ This campaign will highlight the organization's’ story and the volunteers that come back to dispatch days to encourage others to support their cause. Giving contribution funds in large, abstract amounts is vague and off-putting to donors. $20 in donations can give a family an immediate benefit of a months’ worth of water. These are tangible messages that connect the donor to Crossing Water, and leaves both parties knowing that their dollars to services are aiding those in desperate need to get safe water and services.
- Point 3: HOW CAN WE TELL THE STORY OF FLINT TO THESE KEY PUBLICS WITH NO MONEY? has to be done almost entirely with no money on social media. By presenting these numbers in clear, concise ways with facts and interviews from the amazing volunteers who go back out to haul gallons upon gallons of water, care, and other essential goods, and asking that others vouch for Crossing Water, we can increase the legitimacy of Crossing Water.
- This story is seen as old or even worse, solved, to many. We need to be sure that the threat of lead poisoning and what these families are still going through even right now, are not forgotten. Taking Real action in flint will streamline how to tell the story of Crossing Water’s activism in Flint, , what will get our audiences to take action, and how to spread our message even further by engaging our audiences with stories of Crossing Water volunteers, their effectiveness with their resources, and asking Crossing Water’s growing number of supporters to advocate for this organization to others. Know who trusts who- our key publics trust their own friends and research, and flint trusts Crossing Water. If you have any questions, I am happy to answer them. Thank you.