1. Magazine terminology

2. Audience expectations
- What an audience would expect to read in
your publication. For example, we would expect
a music magazine to contain interviews, gig
news, album info and live reviews.

3. Convergence
- The way other mediums (TV, radio, internet
etc.) can be linked to a magazine. For example
Kerrang! Magazine has a TV, radio station and
an internet site.

4. Cover lines
- Smaller references to features inside

5. House style
- The particular style of writing used

6. Iconography
- The way in which logos and fonts are used. Like
band logos and imagery relating to specific
genres.

7. Ideologies
- A set of ideas. A music magazine about the
specific rock and punk genre may have an
anarchistic edge, rebellious stories of excess
with language to suit. That would complement
their ideologies on what the genre is about.

8. Mise-En-Scene
- What is in the frame? For example, a rock star
on a night out might be photographed holding a
half empty bottle of whisky, with a connotation
of excess and rebellion.

9. Mode of address
- The ways in which an audience is addressed by
the makers of a product. For example a
magazine aimed at younger readers may use
simple, non-offensive language and stars, point
of interest that will specifically appeal to that
age group/gender/class etc.

10. Pose
- The way persons in images are positioned

11. Representation
- The way in which gender/age/race etc. are
represented in a text. For example, the Daily
Mail newspaper, may represent Muslims in a
mostly negative light.

12. Sell lines
- A short, sharp description of the title’s main
marketing point- For Cosmopolitan: ‘The world’s
No1 magazine for young women’.

13. Superlative
- An adjective/adverb that expresses the person
or thing spoken about in your contents. For
example, World’s richest men.

14. Target audience
- Whom your product is aimed at.