youtube marketing strategy

2. Hello!
Omar Badawi
Google Developer Groups(GDG)
Gaza Organizer

3. “
Google I/O 2017

4. Key Numbers shared at I/O
2B monthly
active users on
Android
People watch 1B
hours of video on
YT every day
1+billion users
each
82B apps
downloaded from the
Play store in 2016
800M users on
Google Drive
500M users on
Google Photos
100M devices
with the Assistant
Source: Google

5. “
CLOUD AND AI
VR & AR GOOGLE APPS
Daydream 2.0
Expedition AR
WorldSense
WebVR
Co-Watching on YT VR
Tango
ASSISTANT
Google Lens
Assistant Everywhere
Assistant SDK
Home Transactions
New Features on Home
Chatbase
New Features on Google Photos
YT SuperChat
YT 360° video on TV
Google AI
Automatic ML
Cloud TPUs
TensorFlow Lite
Magenta
ANDROID
Android O
Android Go
Android Instant App
Kotlin
Android Things
WHAT HAPPENED AT GOOGLE I/O?
WEB & APIs
Progressive Web App
Firebase
Google for Jobs
Google Payment API
Progressive Web App

6. WATCH THE TALK
Co-watching on YT VR
360° video together in VR
KEY FEATURES
- Watch VR with others in “shared rooms” with your
personalized avatar.
- See what your contacts are already watching and join
their session.
- Communicate in real-time via Voice Chat.
IMPACT FOR BRANDS
- Create 360° content that triggers conversations
between users
WHEN?
Later in 2017

7. 360° video in your living room
KEY FEATURES
- Watch YT 360° video from your TV with Android TV,
Playstation 4 and XBox
- Control the point of view with a remote or game
controller
IMPACT FOR BRANDS
Your immersive video content is now fully responsive,
accessible from TV to laptop, mobile and VR
WHEN?
End of 2017
YouTube 360° on TV
WATCH THE TALK

8. Help creators monetize live-stream on YT
KEY FEATURES
- On YT, pay creators to show your comments on top of their
feeds
- SuperChat API: connect user’s payment to interactive
events and experiences such as controlling physical devices
in the live stream
IMPACT FOR BRANDS
- Increase engagement between creators and users
- Trigger unique interactions and events with the API
WHEN?
Available now on YT in selected countries
Super Chat
WATCH THE TALKFIND OUT MORE

10. ‫تشاد‬‫هيرلي‬‫تشين‬ ‫وستيف‬،‫كريم‬ ‫وجاود‬

19. “
According to a web research,
a single minute of video content is
worth an article that contains 1.8
million words.

20. And why should we care about it?
What is Video Marketing?

22. Video Marketing
Is using enjoyable video content to drive traffic to a business
website, promote a product or service over the web
Why Video Marketing ?
▪ Video is projected to claim more than 80% of all web traffic by 2019.
▪ According to a web research, a single minute of video contentis
worth an article that contains 1.8 million words.
▪ 87% of online marketersare currently using video content in their
digital marketing strategie.
▪ 70% of customers report that they have made purchasing decisions.
After watching a product video that motivated them to take that action.

24. 6 Actions to take in order to Grow
A Business with YouTube Marketing
◎Provide Value in your content
◎Upload Videos On A Regular Basis
◎Do a Keyword Research and use keywords
in your video script.
◎Add Your URL to Video Descriptions
◎Offer Free Services.
◎Promote Your Videos Outside YouTube.