Real life power point presentation for a gourmet burger restaurant and a pitch to enter an upscale mall, it has all numbers, mission and vision statements
3. The Concept
• VIBES is a smart casual restaurant that will bring in an enhanced dining
experience in the area by using fresh and high end products picked by
diners while ordering and carefully prepared by chefs.
• The restaurant will have an open meat case housing only the best cuts
and quality of meats.
• The fresh and open baking area using high end proofers and bun
makers will produce fresh burger buns & breads in both classic and
gluten free products to fill in a increasing need for allergy free and
gluten free products.
• Meats, breads, produce and other products used will always be fresh
and never frozen to satisfy the needs and desires of our patrons.
• The ambiance is smoke-free except for outdoor seating, this family
friendly atmosphere will also have a vibrant ambiance created by
servers. .
6. The Concept
VIBES will provide burgers and other items that are chef selected
with infusions from different world cuisines, so one diner can enjoy
an Argentinian strip lion steak, while the other can sample a Thai
infused burger.
7. The Concept
• At VIBES, we are working with artistic designers to create an a
concept that is unique in design and also tells a story.
• Our search for a location to implement the flagship restaurant
took us to different locations, however, we believe the Boulevard
can be a perfect fit for the new concept.
• The VIBES at the boulevard will be the launch pad for additional
restaurants and similar concepts branch out into the region.
14. The Food
We asked what people want and we
answered.
• Our produce, fruits and diary will be hand picked daily by the chefs
from local reputable suppliers when possible and imported from EU
and US.
• Our bread and buns will be baked fresh and will be made on demand.
• Our meat will be imported via airfreight chilled and never frozen.
• Our Butcher will ground beef from selected cuts in an open prep area
• One of the feedback we got is cleanliness and trust on food
preparation and quality, we answered by providing open prep area
and a live screen into the kitchen area to add more transparency to
our patrons. .
• At VIBES, static entries are not on the menu, the menu will always be
dynamic to offer newer and enhanced entries every month. .
23. The Plan
Executive Summary
Opportunity
Observations
Our better burger concept (the gourmet burger) is on the rise in
major metropolitans , however, we see the market in Jordan
lacks behind especially in Amman malls.
Based on our study the rate of growth of the gourmet burger is
at 3 to 1 ratio and it is increasing; yet Amman has not seen this
benefit or yet the trend has not caught on. We see a gap in the
varieties of smart casual offerings that do not include the
gourmet burger restaurants.
24. The Plan
Executive Summary
Opportunity
Solution
Our solution is to bring to the area the finer burger concept
utilizing our enhanced culinary combined experiences
and international business knowledge and exposures. The idea
of The VIBES Gourmet burger was then created.
VIBES will provide higher quality burgers with world recognition
like Wagyu beef products, premium blends of special beef cuts
to offer the ultimate taste experience. To compliment that, we
will offer premium beverages and shakes in comfort
environment that is equally exciting and yet family friendly
25. The Plan
Executive Summary
Opportunity
Market
We target people with discriminating taste, through social
media campaigns.
We will drive customers to our restaurants to enjoy the unique
quality products and familiar food in new presentation that will
be infused with international tastes and ingredients.
26. The Plan
Executive Summary
Opportunity
Competition
Though we all compete for the same stomach, we view
competition as a good and healthy way to redefine the
standards. Our concept will be unique in ways that will drive
patrons to try out the new class of burger and the different
types of entries that will be offered from the different parts of
the world.
Why Us?
We are a group of versed professionals in business, we are
financially sound and have stable financial resources. Our
business and knowledge is diversified in QSR business out of
Texas partners in pizza café and restaurants, we also have a
general trading companies operating in both Kuwait and Iraq.
With this vast depth in experience we decided to create VIBES
in Jordan, we will also create the headquarter of the QSR
division in Amman
31. The Plan
Our Philosophy
• Vision Statement
To be the number One choice in the better burger segment in
the region, by providing safe and clean environment, value
pricing and quality food, a vibrant atmosphere for customers,
employees and our community. Our aim is to grow our business
through the shared values of our customers, employees and
communities.
• Mission statement
Our food, our beverages and atmosphere will not have a value if
you the client is not part of it.
32. Contact Information
Omar Hassan
Managing Director and Partner
The Hyannis Restaurant company
o.hassann@VibesGourmet.com
+962 780414000 Jordan
+1 617 249-4115 USA
+965 96969473 Kuwait
http://VibesGourmet.com
AMMAN, Jordan
Thank you.
