Omar Rois

Madrid Area, Spain Spain

Xeerpa - CRM Social

Advertising / Marketing / PR

I have been involved with Marketing Analytics since 1998, specialising in CRM. I'm passionate about Digital Marketing and customer knowledge through the data that they share in the social networks. I am the co-founder of Xeerpa, the first platform that creates individual social profiles of customers through BigData technologies. My previous roles involved managing Marketing Analytics projects: - Data modelling to drive decision-making in customer relationships such as loyalty, upgrading and churn management - Defining the direct marketing campaign strategies - Integration of datamarts and customer intelligence models with the online and offline relational channels (web, call centr...