Fcommerce Facebook Commerce and the rise of new way of Social Commerce Marketing via Facebook Shopping

1. The Rise of Facebook Commerce Why f commerce ?

2. Websites that do not participate in e-Commerce are losing traffic to their Facebook pages at a astonishing rate.

3. Facebook fan bases have become companies largest web presence

4. 1 in 4 people have made a purchase via a brand’s Facebook page Source: creativefeed.net/blog/f-commerce-you/

5. Facebook is gaining an approval as a place to connect with brands online, and is progressively more often selected over the websites of certain companies.

6. Source: ADGREGATE MARKETS MAU –Monthly Active Users the rate is now averaging over 2% and trending upwards.

7. Facebook stores now have the same sales conversion rates as e-Commerce websites.

8. Facebook stores are efficient at acquiring visitors cheaply through wall posts, with post-launch wall posts generating on average 1,673% points in store traffic*. *Source: Webtrends

9. One month after store launch, the base level of traffic equals 1 to 10% of fan base. Facebook stores on average generate a 17% social engagement rate (merchandise “likes” and “shares” per visitor*). *Source: Webtrends

10. Facebook stores generated on average 5.9 pages views per visit. Facebook store stay times average 2:50 per visit, growing 50% over the last three months*. *Source: Webtrends

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