3. Results:
45% reduction in the costs per
lead
27-point increase in ad recall
6-point uplift in brand
favorability
6-point uplift in purchase intent
4. Solution
By using Facebook's boosted posts, Dacia placed ads related to
their Sandero, Logan, and Stepway models.
They focused on both desktop and mobile users.
By incorporating data from past activity, the company ensured
that a wide variety of ad testing was done, essentially optimizing
the advertisement’s impact based on where their customers were
in the buying cycle.
5. •Results:
10-point lift in top-of-mind
awareness
9-point lift in favorability
1.2 million Consumers
reached
6. Solution
With a firm focus on simplicity and brand building
Red Bull paved the way for their actual campaign with a
promotional teaser just before the summer hit.
To get audiences focused on the new look of the cans
they incorporated yellow filters across a range of images and
videos portraying typical summer days.
The brand was twice as likely to be associated with the
#thissummer hashtag trend as any of its nearest
competitors.
12. 12
1. Low Budget Marketing
2. Measurable
3. The world is your limit
4. Builds your brand
5. Reduce the selling cycle
6. Increase satisfaction
Inbound marketing is an
umbrella term for the
Targeted, Measurable, and
Interactive marketing of
products or services using
digital technologies to
Reach and Convert leads
into customers and retain
them.
Why Inbound Marketing?
37. 37
Every business has a story.
What’s yours? Share it in a way that attracts
clients and encourages prospects to take
action.
RebekahRadice
Social MediaStrategist
@rebekahradice
38. 38
In social media, content leads to conversations,
conversations build relationships, and
relationships result in ROI.
RobertCaruso
Founder& CEO,BundlePost
@fondalo
39. 39
Be a lurker in social media before diving in to
learn the ropes and create a strategy that will
work for your biz.
AlyssaGregory
TheSmall BusinessBonfire
@AlyssaGregory
40. 40
Visuals are easier to relate to than text,
so include images in your content that
can be pinned to Pinterest and shared
across
other networks.
CynthiaSanchez
Founder,OhSoPinteresting
@OSPInteresting
41. 41
Be honest, be warm, be authentic,
and put yourself in the shoes of
your customers on social media.
KimGarst
CEO ofBoom!Social
@KimGarst
42. 42
Fight social media overwhelm by keeping it
SIMPLE; don't be on every social media network
— only where your audience spends lots of time
and help them.
MikeGingerich
Co-founderof Tabsite
@mike_gingerich
43. 43
Pick one network and do it well first. Choose one that you like to use personally
and are comfortable using. Master it.
JuliaC. Campbell
JCampbell Social Marketing
@JuliaCSocial
44. 44
Study your competition and watch
where they participate in social dialog.
Don't reinvent the wheel.
MikeStelzner Founder,
Social MediaExaminer
@Mike_Stelzner
45. 45
Identify your goals, then
make a plan!
AshleyTaylorAnderson
MarketingManager,SinglePlatform
@SinglePlatform
46. 46
Be consistent and be
yourself.
SeanD’Souza
ChiefBrainAuditor,Psychotactics
@seandsouza
47. 47
Share something small every day.
Small things over time get big.
(And read my book, of course:
http://showyrwork.com)
AustinKleon
Authorof Show Your Work!
@austinkleon
48. 48
All good things come from focusing on who you’re
trying to reach and how you can make them
successful.
DaveCharest
Sr.Manager,Content& Social Media,ConstantContact
@DaveCharest
49. 49
You don't have to create all original
content, just be a
good source for trending
content in your industry.
ShannonFaulkner
CEO,DelphisCreativeMarketingSolutions
Posted on Constant Contact Google+ Page
50. 50
Learn from the experts and never
pass up a social media class or
seminar.
CharlesRiverRunning
Posted on Constant Contact Facebook Page
51. 51
Provide value and don't
expect immediate results.
RickBannerman
Digital MarketingConsultant
Posted on Constant Contact Google+ Page
52. 52
Let your personality shine through. It's your
biggest differentiator and will attract the right
people to your business!
JonathanCooney
Co-founder,TheBridge
@TheBridgeSpot
53. 53
If you're using Facebook, make
sure you've got a Facebook
PAGE and not a profile!
KimWalker
Leaderof Social MediaManagement,5StonesMedia,LLC
@5stonesmedia
56. 56
Inbound Marketing Team Structure
Digital Marketing
Manager
Website Team
• Web Analyst
• Website developer
• Web administrator
• SEO Specialist
Social Media
Team
• Persona Analyst
• Social Media
Specialist
• E-mail Marketer
• Content Creator
• Advertiser
Creative Design
Team
• Web Design
• Graphic Designers
• Video Editor
94. 94
Points to be taken in consideration
• Twitter Trends
• Twitter = Saudi Arabia
• For More Effective twitter ad
Budget ( Low )
Days ( High )
• Saudi Arabia Content Style ( Discount , for free , Activates )
• Obj : Use only : Awareness , followers, website conversion
95. 95
• Hash tags : Rite tag and Keyhole
• Scheduling : Tweet deck
Twitter Arabic Ads : How ?
Instagram ads : do it from both