Presentation was made during the lean startup event in Shanghai on Oct 26, 2016 organized by Omololu Consulting. It shows how companies can raise funds and why crowdfunding is the best option for startups & small business. See www.omololuconsulting.com/pages/crowd for more

1. Raise Funds For Your
Business Idea(s) Using
Crowdfunding
Debo Omololu
Partner, Omololu Consulting
www.omololuconsulting.com

2. Content Summary
• Why Crowdfunding?
• What is Crowdfunding?
• Popular Crowdfunding Platforms
• Top Funded Projects
• The Coolest Cooler story
• 7 Tips To Build A community
• About Omololu Consulting

3. What is Crowdfunding?

4. What is Crowdfunding?
Today, new technologies and platforms have
given entrepreneurs a plethora of new ways to
to get ideas and new companies funded.
One of such innovative ways to raise funds
Is called ‘crowdfunding’

5. What is Crowdfunding?
Crowdfunding is the practice of funding a
project or venture by raising money from a
large number of people who each contribute a
relatively small amount, typically via the
Internet.

6. What is Crowdfunding?
• For startup founders, crowdfunding serves
several purposes; it’s a way of pre-selling a
product or service to test the market & raise
funds at the same time.
• Crowdfunding is probably the best way for
start-ups to raise funds. It shows future
investors that there is a market for your idea

7. Why Crowdfunding?

8. Why Crowdfunding?
• Raising capital for a startup has traditionally
been one of the most difficult parts of getting
your idea off the ground.

9. Why Crowdfunding?
• In 2015, over $34 billion dollars were raised
via crowdfunding and it is estimated that
$60billion would be raised by crowdfunding in
2016.
• In comparison, the venture capital industry
invests an average of $30 billion each year.

10. Why Crowdfunding?

11. Popular Crowdfunding
Platforms

12. Popular Crowdfunding Platforms
According to a ranking on Crowdfunding.com, the top 10
crowdfunding sites based on amounts raised in 2014 are:
 Kickstarter ($529m)
 GoFundMe ($470m)
 Indiegogo ($444m)
 Teespring
 Patreon
 Youcaring
 Crowdrise
 Donorschoose
 Giveforward

13. Popular Crowdfunding Sites - Asia
 Yu Le Bao from Alibaba
 Coufenzi from JD,
 Mijia from Xiaomi
 Demohour
 Dreamore
 Fundnel (Singapore)
 Crowdo (Malaysia)

14. Top CrowdFunded
Projects

15. Top CrowdFunded Projects
Campaign Campaign Amount
end date target raised
1 TheDAO Blockchain Ethereum 28-May-16 $500K $160,000,000
Storage& transmitionof cryptocurrencyEther and
Ethereum-basedassets.
2 StarCitizen Videogame
Kickstarter,
Independent Ongoing - $128,469,458
Spacecombat videogamefrom Chris Roberts,
designer of WingCommander.
3 ElioMotors Low-cost,highmileagevehicle Independent Ongoing - $102,000,000
ElioMotors is designingathree-wheelvehiclethat will
get upto84MPG.
4 PebbleTime Smartwatch Kickstarter 27-Mar-15 $500K $20,338,986
ThePebbleTimeis thesecondgenerationversionof
thesmartwatchcalledthePebble.
5 PrisonArchitect Videogame
Independent,Steam
EarlyAccess 6-Oct-15 - $19,000,000
Prisonconstructionandmanagement simulation
gamebyIntroversionSoftware.
6 Ethereum Blockchain Bitcoin,Independent 2-Sep-14 - $18,439,086
Ethereum is apublic blockchain-baseddistributed
computingplatform, featuringsmart contract
functionalityandacryptocurrency, Ether.
7 WAVES Openblockchain Independent 31-May-16 - $16,436,095
Waves is anon-permissioned, non-privatized
blockchainthat intends todealwithbanks national
currencies. Raised 2millionin24hours
8 CoolestCooler ProductDesign Kickstarter 29-Aug-14 $50K $13,285,226
Portable60quart cooler that contains abattery
poweredrechargeable blender,
waterproof Bluetoothspeaker, USB charger, cutting
board, plates, amongother features
Rank Project Category Platform Notes

16. The Coolest Cooler Story

17. Coolest Cooler Story
In 2013, Ryan Grepper first launched his
"portable party disguised as a cooler" on
Kickstarter with a target to raise $125,000.
His campaign failed.

18. Coolest Cooler Story
• According to Grepper, he made a few mistakes
in the first campaign. For instance, it was
supposed to be a souped-up party cooler but
he launched it in the winter period. Cold
drinks would be the last thing on people’s
minds!
• He also admitted that the design as not as far
along as it should have been.

19. Coolest Cooler Story
He went back to the drawing board, got some
coaching and returned 7 months later.
He renamed the product, worked on the
design elements and launched another
campaign in 2014 with a lower funding goal of
$50,000.

20. Coolest Cooler Story
Coolest Cooler went on to raise over $13m
and break Kickstarter's funding record as at
2014.

21. 7 Tips For Successful
Community Building

22. 7 Tips For Successful Community
Building
To run a successful crowdfunding campaign, you
need to build a community.
Community building is more important than
cash. According to Jamey Stegmaier:
“If your focus is on people, not on money, you
will be significantly more successful — ‘crowd’
precedes ‘funding’ in crowdfunding.”

23. 7 Tips For Successful Community
Building
 Start a blog or website
 Create an email list or subscriber list
 Create content & share periodically
 Do not launch ‘cold’
 Outsource visuals & videos
 Attend Courses
 Engage a Crowdfunding Agency

24. About Omololu Consulting
Omololu Consulting is a crowdfunding agency
that has created a unique approach to
crowdfunding.
We help start-ups and SMEs build
communities by creating strategies, content,
websites & visuals for our clients that can be
monetized for successful fundraising.
This approach has led to a 100% record and
$18m raised for clients.
Lagos | London | Shanghai | Los Angeles

25. Contact Omololu Consulting
 WeChat: OmololuConsulting
 Twitter: @OmololuConsult
 Facebook: @OmololuConsulting
 Email: help@omololuconsulting.com
 Website: www.omololuconsulting.com