1. Absolute Radio Network
Mobile App Installs (000s)
iPhone Android Nokia BlackBerry Windows
15
12 8
8 24
20 8 7
36 121 47 11 22 17
25 14
59 38
149
41 45
60
101 10 27
59
58
13
9
193 183 179 196
142 139 154
134
106
5
39 10
15
2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4
Source: Respective app stores

2. Absolute Radio Network
Mobile App Usage
Active Users (000s) Sessions (millions)
332
313 306
279 2.42
268 269
259 259 2.18
246 2.08
233 1.97
219 219 1.88 1.92 1.86
1.74 1.76 1.80
1.61 1.57
Jul 2011
Jul 2011
Jun 2011
May 2011
May 2011
Jun 2011
Dec 2011
Dec 2011
Jan 2012
Mar 2011
Jan 2012
Aug 2011
Apr 2011
Sep 2011
Feb 2012
Aug 2011
Sep 2011
Apr 2011
Oct 2011
Mar 2011
Feb 2012
Nov 2011
Oct 2011
Nov 2011
Sources: Spodtronic and Flurry

3. Absolute Radio Network
Mobile App Active Users (000s)
Station Players Other Apps
92
77
86
34 36 48 66
30 64
31 14 15
226 236 241
216 223 219 212 220
202 206 204 205
Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb
2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012
Sources: Spodtronic and Flurry

4. Absolute Radio Network
Registered Accounts (000s)
Legacy Desktop Mobile
800
700
600
500
400
300
200
100
0
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb
2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012
Source: Internal server logs

5. Absolute Radio
Worldwide YouTube Video Views (000s)
790 797
750 744
615
575
534 541
503 505
421 411
Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb
2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012
Source: YouTube

6. Absolute Radio
Worldwide YouTube Activity
Likes Comments Shares
4,000
3,500
3,000
2,500 2,201
2,000
1,500 1,213
1,000
500 307
0
Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb
2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012
Source: YouTube

7. UK Online Unique Audience (000s)
Mar 11 Apr 11 May 11 Jun 11 Jul 11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12
460
440
356
321
237
167
149 140
115
44
Heart FM Capital talkSPORTClassic FM Absolute KISS Real Magic Smooth XFM
Websites Network Radio Radio 105.4 Radio Online
Network
Source: UKOM

8. Absolute Radio
Social Media
Total Facebook Likes (000s) Total Twitter Follows (000s)
Absolute Radio Other Network Pages Absolute Radio Other Network Profiles
95 42
90 87
80 83 86
75 40
68 72 36 38
32 34
63 31
29 30
54 57 26 27
24
72 73 75 77
56 62 64 66 69 70 21 22
27
43 46 17 17 18 19 20 20
14 15 15
Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb
11 11 11 11 11 11 11 11 11 11 12 12 11 11 11 11 11 11 11 11 11 11 12 12
Source: Facebook and Twitter

9. Absolute Radio Network
Facebook Talking About (000s)
Nov 11 Dec 11 Jan 12 Feb 12
9.0
8.0 7.7
7.0
6.1
6.0
5.0
4.0 3.7
3.0
2.0
0.9 1.1 1.0
1.0 0.5
0.2 0.3 0.2
0.0
Absolute Breakfast Hometime Rock 'n' Classic 60s 70s 80s 90s 00s
Roll Rock
Football
Source: Facebook

10. Unprompted Awareness
5.00
2.50
0.00
1.25
3.75
6.25
7.50
8.75
10.00
Oct 08
Nov 08
Dec 08
Jan 09
Feb 09
Mar 09
Apr 09
May 09
Jun 09
Jul 09
Aug 09
Sep 09
Oct 09
Nov 09
Dec 09
Jan 10
Feb 10
Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
Mar 10
Apr 10
May 10
Unprompted
Jun 10
Jul 10
Aug 10
Sep 10
Oct 10
Nov 10
Dec 10
Jan 11
Prompted
National Awareness
Feb 11
Mar 11
Absolute Radio Network
Apr 11
May 11
Jun 11
Jul 11
Aug 11
Sep 11
Oct 11
Nov 11
Dec 11
Jan 12
Feb 12
7.8
37.7
0.0
5.0
25.0
30.0
10.0
15.0
35.0
40.0
20.0
Prompted Awareness

11. Absolute Radio Network
Weekly Reach (millions)
W4:10 W3:11 W4:11
3.0 2.9 2.8 2.8
2.3 2.2
1.1 1.1 1.0 1.1
0.9 0.9
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR

12. Absolute Radio Network
Monthly Reach (millions)
W4:10 W3:11 W4:11
5.0 4.9 4.8 4.7
3.9 3.8
1.8 1.8 1.7 1.7
1.4 1.4
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR

13. Absolute Radio Network
Weekly Hours (millions)
W4:10 W3:11 W4:11
20.7 20.3
19.0 18.8
16.0 15.9
7.2 7.8 7.7
6.9
5.7 5.7
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR