Technology Strategist Pete Amundson dives into Sitecore, explaining how the tool can be a powerful asset to any marketer by explaining a hypothetical situation in which the right tech tools improve user experience.

1. NOV 2-4, 2016
Accelerating Your Marketing
Lessons in Sitecore

2. NOV 2-4, 2016
Pete Amundson
@peteamundson

3. NOV 2-4, 2016

11. But how?

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Time to Kick It in Gear

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This is a story that goes deep
into how you, as marketers, can
leverage the tools of Sitecore to
better understand your visitors.

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Using the insights gained to engage
with your current customers and
leverage the information gathered to
win new business.

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Identify

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Identify: Leverage Your Existing Touchpoints
User touchpoints are natural areas for engaging users and
exchanging private capital for valuable content or
interactions.
§ Contact Us
§ Webinar Registration
§ Whitepaper Access
§ Newsletter Signup
§ User Registration and Logins

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Creating a Web Form to Request Personal Data

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Creating a Web Form to Request Personal Data

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Creating a Web Form to Request Personal Data

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Creating a Web Form to Request Personal Data

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Creating a Web Form to Request Personal Data

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Creating a Web Form to Request Personal Data

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Creating a Web Form to Request Personal Data

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Creating a Web Form to Request Personal Data

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Integrating Web Form with Visitor Profile

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Integrating Web Form with Visitor Profile

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Integrating Web Form with Visitor Profile

31. No longer Anonymous

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Toolkit
Experience
Editor
Web Forms for
Marketers
Experience
Profile

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Activate

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Activate: Engagement and Interaction
Building the foundation for engaging with your users
through integrated marketing techniques.
§ Multichannel Marketing
§ Cross-Device Sessions
§ Business Goals
– Events
– Goals
– Campaigns

36. Creating Integrated Email Campaigns

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Creating Integrated Email Campaigns

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Creating Integrated Email Campaigns

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Creating Integrated Email Campaigns

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Creating Integrated Email Campaigns

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Creating Integrated Email Campaigns

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Creating Integrated Email Campaigns

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Toolkit
Experience
Editor
Web Forms for
Marketers
Experience
Profile
Email Experience
Manager

49. Activate: Using Goals with Web Forms

50. Activate: Using Goals with Web Forms

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Activate: Using Goals with Web Forms

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Activate: Using Goals with Web Forms

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Activate: Using Goals with Web Forms

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Email Experience
Manager
Toolkit
Experience
Editor
Web Forms for
Marketers
Experience
Profile
Marketing Control
Panel

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Leverage

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Leverage: Data and Enhanced Experiences
Utilize the information from an integrated marketing system
to tailor the experience for individual users.
§ Dynamic Rule Building
– Multi-Facetted
– Customizable
§ Experience Management
§ Personalization

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Leverage: Using Rules to Personalize Experience

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Leverage: Using Rules to Personalize Experience

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Leverage: Using Rules to Personalize Experience

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Leverage: Using Rules to Personalize Experience

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Leverage: Using Rules to Personalize Experience

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Leverage: Using Rules to Personalize Experience

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Leverage: Using Rules to Personalize Experience

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Leverage: Using Rules to Personalize Experience

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Leverage: Using Rules to Personalize Experience

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Toolkit
Experience
Editor
Web Forms for
Marketers
Experience
Profile
Personalization

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Results

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76. NOV 2-4, 2016
Email Experience
Manager
Toolkit
Experience
Editor
Web Forms for
Marketers
Experience
Profile
Personalization
Marketing Control
Panel

77. NOV 2-4, 2016
What Are the Next Steps?
§ Understand your business needs and goals
§ Understand your users
– Conceptualize user personas
§ Understand what your tools are capable of achieving
– Capabilities of the Experience Editor
– Leveraging your current marketing tools
– Enhance Sitecore profile information using your CRM
§ Build marketing plans and campaigns

78. Thank You!
NOV 2-4, 2016

79. NOV 2-4, 2016
Accelerating Your Marketing
Lessons in Sitecore