No matter how smoothly a project has been going, the last eight percent can feel grueling on marketers. In his presentation, Creative Director Nate Denton gives marketers strategies to help move through the final stages of a digital endeavor, so that the final product is as excellent as initially envisioned.
20. Experience Lab 2017 | 11.08 – 11.10 2017
How do you prioritize tasks?
By difficulty By cost By user needs By business
goals
21. Experience Lab 2017 | 11.08 – 11.10 2017
MUST
HAVE
NICE
TO
HAVE
IT CAN
WAIT
PRIORITRYZE
22.
23. Experience Lab 2017 | 11.08 – 11.10 2017
Implicit Personalization
Custom Photography
New Practice Structure
Search Type-ahead
New Logo
Data Visualization
New Headshots
New Practice Descriptions
CRM Integration
Videos
Explicit Personalization
Before Launch
After Launch
PRIORITRYZE
25. Experience Lab 2017 | 11.08 – 11.10 2017
Doing Less Can Lead To “More”
! More time to do things the right way
! More budget to execute with impact
! More confidence in your approach
! More sleep and sanity for you
! More energy at work
! More kudos from your boss
! More promotion money to purchase valuable things
28. Experience Lab 2017 | 11.08 – 11.10 2017
D
What do you do most after a
design is approved?
29. Experience Lab 2017 | 11.08 – 11.10 2017
D
What do you do most after a
design is approved?
I revisit them
with relative
frequency until
it’s live.
I shop them
around for
continued
thoughts and
buy-in.
I look at what
other companies
are doing in
comparison.
Once approved,
I step away from
the designs.
34. Experience Lab 2017 | 11.08 – 11.10 2017
D
What do you consider the most
important design detail on a website?
35. Experience Lab 2017 | 11.08 – 11.10 2017
D
What do you consider the most
important design detail on a website?
Imagery Typography
Color
Palette
Movements
&
Interactions
42. Experience Lab 2017 | 11.08 – 11.10 2017
D
Which of the following testing approaches did
you leverage on your last website redesign?
43. Experience Lab 2017 | 11.08 – 11.10 2017
D
Which of the following testing approaches did
you leverage on your last website redesign?
None of
these
We tested
on clients
We tested
on internal
employees
Our agency
conducted
testing
We used a
third party
48. Experience Lab 2017 | 11.08 – 11.10 2017
D
Have you ever had to adjust a design
that has already been approved?
49. Experience Lab 2017 | 11.08 – 11.10 2017
D
Have you ever had to adjust a design
that has already been approved?
Yes –
Frequently
Yes -
Occasionally
No – Once
approved it’s
final
No – We try
not to let
others get
involved
56. Hi Trudy!
Carl
Are you excited about the new website direction?
Well…
Thanks for the input Trudy. We are actively
researching methods that allow the user to get to
important information quicker. During our
research process, we found that the large
majority of customers are most interested in our
experience. A lot of our competitors have
similarly impressive awards, so we definitely want
to showcase those; but it’s our experience
section that really drives business development.
I don’t like that you have to scroll to see
the award logos on my service page.
59. Experience Lab 2017 | 11.08 – 11.10 2017
D
Which of the following research methods
did you engage in on your last website?
60. Experience Lab 2017 | 11.08 – 11.10 2017
D
Market
research
Competitive
set analysis
User research
Brand research
None of
these
Which of the following research methods
did you engage in on your last website?