Each website you or your agency designs should improve navigation, search-friendliness, conversion path, etc. Beyond that, the higher education website, in particular, must meet certain additional requirements, given its audience and function. Oneupweb offers some suggestions for meeting the needs of both your institution and the students, parents, and other stakeholders who are interested in it. Branding is essential. Know who you are, and use your logo, design assets (such as photography), and content messaging to convey that identity on every page. In addition, design your higher education website to showcase your unique value propositions. User experience is crucial, too. Conduct regular audits to identify site problems, and optimize your pages knowing that the majority of readers will not read every bit of text. Make completing an application (a conversion) as simple and painless as possible. Follow these steps, and marketing your school will become a smoother and more effective process. Discover our design capabilities at http://www.oneupweb.com/capabilities/web-design-development/.

1. 7 TIPSYOUR HIGHER
FOR MAKING
EDUCATION WEBSITE SHINE
ONEUPWEB.COM
1.877.568.7477
INFO@ONEUPWEB.COM

2. Your website is your
most important digital asset

3. For many
POTENTIAL
STUDENTS
your website is their
first interaction with
your school

4. FOR
CURRENT STUDENTS,
ALUMNI,
PROFESSORS,
ADMINISTRATORS,
COMMUNITY LEADERS
& ALL OTHERS

5. It’s an important resource for
news, events and information
related to your institution

6. It’s imperative to provide
your stakeholders with a
POSITIVE
EXPERIENCE
on your website

7. HERE ARE
7 TIPS
TO KEEP YOUR WEBSITE
ON THE RIGHT TRACK

8. 01
Clearly
IDENTIFY
who you are

9. Every page should consistently include identifying
factors such as your logo and school colors.

10. 02
Use
SUPPORTING IMAGES
that reflect your
values and culture

11. Use photography that reflects the experiences and
aspirations of your stakeholders. Shy away from
stock images, and let your school shine.

12. 03
Call out your
STRENGTHS

13. What makes your college or university great?
Different from the competition? Make sure these
differentiating factors are called out and easy to find.

14. 04
Clearly show
prospective students
HOW TO APPLY

15. Don’t hide your admissions away in an isolated
corner of your website. Make sure that your
admissions forms are easy to find and use.

16. 05
Regularly conduct
USER EXPERIENCE
audits

17. Five users can point out 80% of your website’s
usability problems. By conducting two audits a year
with 5 or more users, you will be able to identify
most issues before they become major problems.

18. 06
USABILITY
is more important
than sounding “cool”

19. Potential students are highly cognizant of what going
to your school means for them. Their future depends
on it. Be real and honest with potential students—
they want to know you are worth their while.

20. 07
OPTIMIZE
your pages for non-readers

21. Fewer than 20% of people read content on a page
word for word. When important information is
buried in long blocks of text, it gets lost. Keep
important information high-level and easy to find.

22. …let’s get connected
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Info@OneUpWeb.com
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