The proposed mixed commercial development will be strategically located in the heart of Johor Bahru's CBD at Jalan Trus - Jalan Wong Ah Fook - a neighborhood earmarked for urban regeneration under the Iskandar Malaysia RM 1.8 billion masterplan for JB city Center transformation. This is where the mixed commercial development will flourish - enabling integration of leisure, retail, business and commercial activities in a f focused and strategic growth center for long term viability and sustainability. Contact 92385948

2. • The Johor International Convention Centre (JICC) also
known as Persada Johor is the latest development in
the city center. Located on a 2.43 hectare site next to
the Puteri Pacific Hotel. Built up area of 24,022 sa.m.
(258,579 sq.ft) It will be the leading multi-purpose
facility in Johor with a maximum capacity of up to 35oo
delegates.
• Intergrated Southern Gateway complex which
comprises mainly of the Customs Office, immigration
and quarantine comple and the Immigration
checkpoint and the JB Sentral, a transportation hub
that will integrate trains and buses and in the future
light rail system for the city.

3. Key Development Strategy – to Regenerate JB into a vibrant economic center
while preserving its cultural & heritage values

5. The new CBD for JB encompass a total area of 392.40 acres of land or 35.2% of JBCC.

6. The redevelopment of JB CBD is to
provide a new premium address in JB

8. Existing roads within the city will be connected to the surrounding area via existing main roads of Jalan Tun
Abdul Razak -Jalan Wong Ah Fook and Jalan Trus –

9. City Structure