Kip McGrath Northern Region - Online Marketing Agency

www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany

About Us


Slides will be placed online

onlinemarketingagency.co.nz
/kip-mcgrath


What we will be talking about today
1. Past & Present Website
Marketing
2. Social Media Tips
3. New ways people are teaching
and selling online


Before people would just update
one website and point the traffic to
that destination.

Now your goal is to have a large
presence

Foundation
Two different types of website designers

People that People that focus on
understand the code the marketing of your
website

www.OnlineMarketingAgency.co.nz

Websites: Past Vs Present


Past & Present Website Marketing
Call to Action

Phone Number of
Contact details on the Fill out the form below
Footer & Header of the
site


Call to Action


What is Web 2.0


Point of a website

1. Trust you
2. Get interested parties to contact you
3. Collect contact details


Static websites Vs


Static VS Breathing Websites


Social Media
Protecting your Social Media IP

• Brand, Keywords
• 15 Characters
• Save your URL’s e.g. Facebook.com/KipMcGrath


Social Media
Google Loves YouTube

•Google owns YouTube
•Creating titles for your YouTube
videos on how people search
•Create a YouTube Channel / Branded
•YouTube is used as a Education
Resource
•Testimonial Videos
•Educational Videos


Social Media
Facebook is Important

•23% of online time is spent on social
networks
•Facebook is still the number #1
•People have the average of 130
friends and are connected to 80
pages, events or groups.


Social Media
Facebook is Important

•Competitions / polls / problem solving
•You may need permission

•Achievements by students
•Photos of certificates and awards
•Photos in classrooms
•Events
•Local news close to your centre
•Holiday programes


New ways to teach and sell online
Shopping Cart http://www.youtube.com/user/KishinoAR#p/u/2/3q5hhXqlDaI
Technology


www.Ted.com


Out Teach Your Competition

http://www.youtube.com/watch?v=lAl28d6tbko


Marketing Story
An old man, a boy and a donkey were going to
town. The boy rode on the donkey and the old
man walked. As they went along they passed
some people who remarked it was a shame the
old man was walking and the boy was riding.

The man and boy thought maybe the critics
were right, so they changed positions.


Marketing Story
Later, they passed some people that remarked:
“What a shame, he makes that little boy walk.”
They then decided they both would walk!

Soon they passed some more people who
thought they were stupid to walk when they had
a decent donkey to ride.

So, they both rode the donkey.

Marketing Story
Now they passed some people that shamed
them by saying how awful to put such a load on
a poor donkey.

The boy and man said they were probably right,
so they decided to carry the donkey. As they
crossed the bridge, they lost their grip on the
animal and he fell into the river and drowned.

The moral of the story? …………..


Marketing Story

The moral of the story?

In Marketing, if you try to please everyone,
you might as well… Kiss your ass good-bye.


Thank you Kip McGrath
for inviting us to share our imagination
The Linchpins: Nigel Fowler and Ryan Saville


Kip McGrath Northern Region - Online Marketing Agency

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