Every business and SEO agency will find themselves doing some form of email outreach at some time and this slide runs through all specific tactics that sales representatives use to ensure that they get the most return on investment from the least amount of time invested into each prospect. These strategies will be completely complimentary to any currently running email outreach campaign.

2. NO NEW Outreach strategies
Everyoutreach strategy CAN
work
Emailing onceis never enough
Outreach is a mix of sales and
negotiation
Improve your link placements by up
to 50%
Improving is better than restarting

7. HAD TO SCALE MANUAL
OUTREACH AS QUICK AS
POSSIBLE

8. Emailedfor LINKS?
Emailedfor CONTENT?
Emailedfor A JOB?

9. And…
SO NOW YOU ALL KNOW
THAT YOU ARE OUTREACH
SPECIALISTS

11. Why do ALL that work
(andmaybeabadfollow-up)
FOR ONE
LITTLE EMAIL?

15. STOP, emailingpeople
duringthe
MIDDLE OF
THE NIGHT

16. or during
PEAK EMAIL
DELETION TIMES

18. at the start of the day or at the start / end of the week.
PEOPLE LOOK FOR ANY EXCUSE
TO DELETE AN EMAIL

19. (even if your email mighthelp them)
LESS ON THE TO-DO LIST,
THE BETTER

21. Find a time
thatis between
10:00AM
& 3:00PM
for therecipient

23. and message accordingly
SPLIT WORLD INTO
2 TIME ZONES

25. TOOLS:

27. We started seeing an
INCREASE IN
OPEN RATES AND
MORE INSTANT
RESPONSE RATES

30. and you wantto scale from their
hard work…
YOUR EMAIL IS INTERRUPTING
THE WEBSITE MASTER’S DAY,

31. JUST FOR THEM TO DO
SOMETHING FOR YOU

33. thatyou worked hard to purchase,
so why should they?
YOU WOULD NEVER
LET A RANDOM
GUY DRIVE THE
CAR

34. ora bond ordo anything for them,
before asking for a favor
CREATE A
RELATIONSHIP

36. COMMENT ON
THEIR BLOG
A relationship can be as
small as a statement

37. SHARED FOLLOWERS
ON TWITTER
knowingsomebody can be based on related
connections

38. NON-COMMERCIAL
EMAIL
Building a connection is easily done with flattery,
questions, quotations, etc

39. NON-COMMERCIAL
EMAIL
Building a connection is easily done with flattery,
questions, quotations, etc
FOLLOW-UP EMAIL
Friends get busy and so send a nice follow-up when you get
no response

40. Helpingsomeoneanswera questiontheyasked
ANSWERING ON Q&A’S
OR FORUMS

42. Find 2 generic points of references that are alwaysworthy of a mention to
build a relationship

43. Find 2 generic points of references that are alwaysworthy of a mention to
build a relationship
(Ifnothingelse, commentonthedesign)

44. BOOK:

46. We grew a stagnantcampaign from a 1% response rate
to havingan
18% RESPONSE BY
MANUFACTURING FRIENDSHIPS

49. thata guestpost willfix
EVERY
WEBMASTER
DOES NOT
HAVE THE
SAME
CONTENT
PROBLEM

51. BROKEN
LINKS
You are askingto solve a problem thatyou assume
thewebsiteis having, whichis
CONTENT
OR

52. If you had an amazinglyengaged blog,why would you let
someone else
WHO IS UNKNOWN WRITE ON IT?

54. ALWAYS Ask yourself, if you were running
a blog,
WHAT IS YOUR
BIGGEST
PROBLEM?

55. They have good contentand you could helpgetthem
more visitors to it
MORE EXPOSURE?

56. MAXED OUT
SERVER?
Can you offer to setup a new
CDN for themor use your
underutilisedserver?

57. DO THEY NEED A
NEW LAYOUT?
Can you buy of find themafreethemetouse?

58. ARE THEY
SMALL AND
COULD DO WITH
FREE HOSTING?
Can you move themover to
your VPS easily?

59. Couldyou do theresearch for a hugeresource piece they are
doing?
IS IT A SMALL
COMPANY OR BLOG?

60. GOT A NEW PIECE
OF CONTENT?
Could you purchase, source or design anawesome image or
photo for them touse?

61. CODING ISSUES?
Does your developer have a bit of spare timeyou could help
them with?

62. FINANCIAL PROBLEMS?
Ever thoughtabout offering thecost of
writingcontentaround and offer it as
cash in exchange for a banner in the
content?

64. (with process you can executeon
for ease of reference)
HAVE A LIST
OF 5 - 10
DIFFERENT
PITCHES

65. TRY PITCHING A 2ND
AND / OR 3RD IDEA
if they did not respond or accept the
first ones

67. Most people actuallysay the issues they have, whenasked, which
has improved our
ENGAGEMENT AND LIVE LINKS

68. OUR GUESTOGRAPHICS
OUTREACH
from 14% success to 0%, until we stopped talking
and started to listen

71. EXPERTISE
Your persona does notshow
KNOWLEDGE
OR OR
AUTHORITY

72. yet you stillwantprospects to accept your email, guestpost or
linkrequest
WOULD YOU RESPOND IF YOU
WERE THEM?

74. PEOPLE BELIEVE
BOASTING IS BAD
not boasting if
you have already
done it

76. in emailsignatures, templates,etc
ALWAYS
REFERENCE
YOUR
BIGGEST
SUCCESSES

77. Success can be anythingthat sounds
good:
3,500shareson
apiece youdid
previously
Writingforoneof
the largest
websitesin your
niche
Expertsyouhave
collaboratedwith
How many
publicationsyou
havebeen
featuredin
Followersandlikes
youhave(nota
strongone but
goodif youhave
nothingelse)

79. so thatthey can be added to any
email outreach method
MAKE THEM
GENERIC

80. READING:

82. MOST SUCCESSFUL GUEST
POST WE DID GOT
3,500 SHARES

83. Large publications began responding for us to achieve the same successes
for them
MOST SUCCESSFUL GUEST
POST WE DID GOT
3,500 SHARES

86. Don’t you hateit whenpeople
ASK THE SAME QUESTIONS
CONSISTENTLY

88. Typically theanswer
is theeasiest way for a prospect to not create an
unwantedobligation / need
‘NO’(OR NOT A RESPONSE)

90. in thefollow-up emailthanyou did
originally
USE A
COMPLETELY
DIFFERENT
APPROACH

91. Email themthis
after your
no-response or
rejection to first follow-
up
2 MONTHS

92. after your
no-response or
rejection to first follow-
up
2 MONTHS
Note: Thisputsallofthepowerbackontothe
webmaster, sothatthey candrivethe
conversation
Email themthis

94. after your first 2
outreach emails
(thisisthethird)
HAVE THIS
AS AN
AUTOMATIC
FOLLOW-UP

95. to your original emails,thefollow-up system mustbe stopped
automatically
IF THEY ASK TO BE
REMOVED OR SAY ‘NO’

96. TOOLS:

98. We have seen response rates
from people who never responded to our original
emails
BETWEEN 2.5% TO 6%

99. We have seen response rates of
from people who never responded to our original
emails
ANYTHING BETWEEN
2.5% TO 6%
Even 1% extra is great, as it is an automated
follow-up and
DOES NOT TAKE
ANY TIME AND
RUNS IN THE
BACKGROUND

102. relationships and networks that
are already built
NOT UTILIZING
CONNECTIONS,

104. GREAT
BUSINESSES HAVE
OVER 20% OF
THEIR INCOME
FROM REFERRAL
SOURCES,
so why don’t linkbuilders?

105. JUST MISSED
OPPORTUNITY
after spending so long
to get a reply and a link

107. and request as if in need,as
nobody can walk past someone
who is in need
LEAVE THE EGO
AT THE DOOR

108. to convince
thewebmaster they were
happy with you
USE SOME
NLP (SALES
TACTICS)
Note: Worstcase,thewebmaster understands
youarewantingtowritemore(potentially for
them)

110. schedule the referral emailtemplatefor 1 months
timeto send
ONCE THE LINK GOES LIVE
AND IS DETECTED,

111. BOOK:

113. REFERRING, LINKING AND
INTRODUCING US TO OTHERS
We went from 0% referrals (Never asked) to 7% of all
successful link prospects

114. saidthey didnot know
anybody24%
69% no reply

117. You wastetoo muchtime
RECOLLECTING DATA
THEY ALREADY HAVE

119. itis easy to instantlyget them results withoutmuch effort
at all
GET NEW CLIENTS IN
COMPLIMENTARY INDUSTRIES,

121. Dataincludes

122. Dataincludes
SAVE ALL OF THE DATA INTO
A LARGE
DATABASE / SPREADSHEET
THAT CAN BE FILTERED

124. to introducewebmasters to other persona’s
USE PERSONA’S WITH
SUCCESSFUL RELATIONSHIPS

125. OR NEED MORE SERVICE
Use onclientswho are:
ESCALATED
LOW TO NO RESULTS

126. TOOL:

128. A client was a plumber withno rankings, so we got allof
our successful linkplacementprospects and instantly
got them
25 LINKS TO START