Community management E-merge

Annemieke van den Bijllaardt | Online Learning Lab, Centre for Innovation
Community Management
Tanja de Bie & Annemieke van den Bijllaardt| Online Learning Lab, Centre for Innovation
Discover the world at Leiden University

Introduction
Online Communities
in Online Learning
E-tivities
Challenges
Design
E-moderation
Tools
Results
Exercise
Thank You!
Welcome

Introduction
Online Communities
in Online Learning
E-tivities
Challenges
Design
E-moderation
Tools
Results
Exercise
Thank You!
E-tivity: online introductions
Reflection
How easy or how difficult did you find it to
introduce yourself in an online platform?
Find the forums here:
onlineleren.neolms.com
enrollment code: VQOG-AYAB

Introduction
Online Communities
in Online Learning
E-tivities
Challenges
Design
E-moderation
Tools
Results
Exercise
Thank You!
"A virtual community is a group of people who may
or may not meet one another face to face, and who
exchange words and ideas through the mediation of
computer bulletin boards and networks. Like any
other community, it is also a collection of people who
adhere to a certain (loose) social contract, and who
share certain (eclectic) interests.“
Howard Rheingold - Virtual communities - exchanging ideas through
computer bulletin boards (1987)
What are Online Communities ?

Introduction
Online Communities
in Online Learning
E-tivities
Challenges
Design
E-moderation
Tools
Results
Exercise
Thank You!
An online course is a community, where learners
interact with each other as a way of learning.
An online course is more than just weblectures/video.
● In-video quick quizzes (are you awake?)
● Assignments (quizzes, essays, forum discussions)
● Literature, possibly also images, databases etc.
● Wiki (crowdsourced information)
● Social media
● Possible real life meetups in study groups
Communities & Learning Environment

Introduction
Online Communities
in Online Learning
E-tivities
Challenges
Design
E-moderation
Tools
Results
Exercise
Thank You!
E-tivities are meant to provide easy scaffolding for
students and provide teachers an easy way to design
online learning.
E-tivities are:
● quick and easy to produce
● easily reusable and easy to try out
● cheap and scalable
● making the work of the tutor/e-moderator faster,
more efficient and easier
E-tivities

E-tivity 2.3
Purpose: to write encouraging replies
Task: suppose the following e-mail appeared in a forum you were moderating. How
would you reply?
I’m really fed-up with people in this forum who spend their time looking in on those of us
doing all the work. If this keeps on - I’m off! Andy
What would you do? Describe a motivating approach and place a response to Andy in
E-tivity 2.3 - Encouraging participation
Respond: by looking at the messages of others to Andy. How would you feel if you
received them.
Etivity
Next Now move on to lesson 4 - Summarizing - a key skill
Familiar symbols
Clear pacing &
sequencing
Purpose
Single task
per message/forum
Spark
to start the dialogue Where to respond Response to others

E-tivity 2.3
Purpose: to write encouraging replies
Task: suppose the following e-mail appeared in a forum you were moderating. How
would you reply?
I’m really fed-up with people in this forum who spend their time looking in on those of us
doing all the work. If this keeps on - I’m off! Andy
What would you do? Describe a motivating approach and place a response to Andy in
E-tivity 2.3 - Encouraging participation
Respond: by looking at the messages of others to Andy. How would you feel if you
received them.
How much time: The entire activity should take: writing a response (5min), responding
to others (10min)
Etivity
Now move on to lesson 4 - Summarizing - a key skill
Links Time
Next

1. Access and Motivation
2. Culture building
3. Co- operation
4. Collaboration
5. Development
Welcome
Host
Lead
Guide
Facilitate
5-stage model for productive
learning forums:
the role of the e-moderator
Source: Gilly Salmon

Introduction
Online Communities
in Online Learning
E-tivities
Challenges
Design
E-moderation
Tools
Results
Exercise
Thank You!
● Wide differences in
○ Academic skills & abilities
○ Fluency in English
○ Cultural norms & standards
● Testers & Lurkers (passivity)
What are the challenges in an
online learning community?

Introduction
Online Communities
in Online Learning
E-tivities
Challenges
Design
E-moderation
Tools
Results
Exercise
Thank You!
Community Design
At Leiden University our volunteer e-moderators help us
scale education. Why are they willing to do so?
The principles of engagement of learners & volunteers
• Renumeration
• Influence
• Belonging
• Significance

Introduction
Online Communities
in Online Learning
E-tivities
Challenges
Design
E-moderation
Tools
Results
Exercise
Thank You!
Access & Motivation
● Make learners feel welcome
● What you give attention grows
Culture Building: online socialization
● Introductions & social chatter create safety
● Be neutral, honest and non-defensive
● Give feedback in a sandwich
Basic E-moderation Tips

Introduction
Online Communities
in Online Learning
E-tivities
Challenges
Design
E-moderation
Tools
Results
Exercise
Thank You!
Cooperation & Collaboration
● Make connections between learners
● Use e-tivities
● Be compassionate. Stupidity is not illegal.
● Promote Academic Skills. Point out logical fallacies,
ask for credible sources
Development
● Don’t overcrowd
Basic E-moderation Tips

Introduction
Online Communities
in Online Learning
E-tivities
Challenges
Design
E-moderation
Tools
Results
Exercise
Thank You!
The community guidelines set the atmosphere of Leiden
University and with it expectations for behaviour.
• Participate
• Collaborate
• Be respectful
• Be Academic
The Academic Toolkit aids newbies that do not yet master
academic skills, offering them self study material.
Tools of the trade

Introduction
Online Communities
in Online Learning
E-tivities
Challenges
Design
E-moderation
Tools
Results
Exercise
Thank You!
● 73% of active learners watched a lecture, 25%
submitted an exercise, 34% browsed the forums
● 8,5% of active learners is also active on Facebook
● 400 online volunteers translate English subtitles in 26
other languages for the Linguistics course
● we crowdsourced a new module for Linguistics.
● 30 learners form a core of permanent volunteers
● 30% of learners have previously done another MOOC
of Leiden University, a returning fan base
Results at Leiden University

Introduction
Online Communities
in Online Learning
Challenges
Design
E-tivities
E-moderation
Tools
Results
Exercise
Thank You!
Purpose: to understand how moderating in an online
community works
Task: Go to the practice forum and look at some of
the posts that learners made. Things in the forums are
steaming and learners need your hand in guidance.
Write replies to the learners as if you are the e-
moderator and describe what further actions you
would take.
Reflect: what do you think was difficult? Easy? What
was the most effective intervention?
This activity should take you about 10 minutes.
Exercise

Introduction
Online Communities
in Online Learning
Challenges
Design
E-tivities
E-moderation
Tools
Results
Exercise
Thank You!
Thank you !
Contact details:
mooc@cdh.leidenuniv.nl
Twitter: @BieTanjade & @Annemieke_vdB
Find us at Future Friday at Living Lab, Schouwburgstraat DH
This presentation is available at:
https://docs.google.com/presentation/d/17w3vl0Z-
iujvQS20jqCCNlypOSqVt8-Nhd4AjMxZnDI/edit?usp=sharing
References:
Howard, T.W.- Design to Thrive: creating social networks and online
communities that last (2010)
Salmon, G. - E-tivities. The key to active online learning. (2013,
Routledge)

Community management E-merge

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