9. The Long Tail of Participation
Many people making small contributions can have a
tremendous impact. Design for many varying (low to high)
levels of commitment to the engagement process.
Source: http://thelongtail.com/the_long_tail/about.html
10. Keep in mind…
• Manage Expectations Up Front
• Align Incentives
• Involve all Key Stakeholders
• Embed Deliberation and Engagement into
Other Programs– Partner!