2. make better business decisions
create contextual content
identify, engage, and reward
customers, sources, ambassadors
Why Verifeed is a global opportunity
We make sense of the
world’s social
conversations so
enterprises can:
3. Scaling in massive global markets
Brands Publishers Financial
$432 Bn
US Consumer Goods
$118 Bn Content
marketing spend,
2013
$470 Bn
US Sports Industry,
$100 Bn
US News Publishing
& Broadcasting
$1.3 Trillion US
Financial Services
$10 Bn Financial
spend on advertising,
2012
$1Bn
Social software
spend
Gartner, 2013
4. Early Use Cases & Metrics
Sports:
March Madness
Challenge: Boost
traffic, engagement
Action: Publish
relevant real-time
Tweets from/about
the players and
coaches
Result: Time spent
grew from 10 to 26
seconds, Twitter
referral traffic up
129%
Brands:
Iams Dog Food
Challenge: Find
customers
Action: Filter real-
time Tweets about
Iams & competitor
products, consumer
attitudes
Result: Engaged
potential converts,
sourced contextual
content to engage
users
PR:
Fame or Shame
Challenge: Crisis
Communications
Action: Source
Tweets about
client, engaged
‘influencers’ to
guide crisis
response
Result: Pilot goal
to unearth and
meet consumer
objections to
change opinion
5. How Verifeed makes money
B2B Platform
Licensing
Enterprises pay recurring
monthly fees with 3
pricing tiers based on:
―Data usage
―Social sources
―Service level
6. Eliot BergsonTim Berglund
Peter Harrison Renee Lewis
Duncan WorkMatt ProhaskaDavid Lawrence
Why we’re the right team to execute
Paul Herzog
Chief Architect
Melinda Wittstock
Founder & CEO
7. How Verifeed forces global growth
Beach-heads
first US verticals
Up-sell with more
social sources /
data & features
Grow market
penetration
Grow globally
Sports
Brands
PR
Add verticals
Financial
Publishing
Politics
8. Timeline to Stage Execution
Market
Validation
― Debuted SXSW
― Grew pipeline to
260+ in 2 weeks
― 62% wanted next
steps post SXSW
Pilot
Programs
― Prove metrics
― Test use cases
― Find early adopters
― Incorporate
customer feedback
― Average of 9 demo
requests per day
Product
Paying
Partners
― Convert pilots to
charter revenue
― Expand reach &
revenue within each
company
― New use cases
― Up-sell new features
― Add social sources
― Enhance algorithms
Product
Platform
Growth
― Expand sales & biz
dev team
― Expand into next
verticals
― Hire Engineers
― Enhance Algorithms
― Mobile X-Platform
― Ongoing UX/UI
improvements
MARCH 2013 PRESENT – 3Q 2013 4Q 2013 1Q 2014
―-Enhance UX/UI
― Reputation scoring
― E-commerce
9. Hire
Growth Hacker
Engineers
Support
Add’l Social Sources
User Experience
Data Costs/Marketing
Enhance
Algorithms
Mobile X-Platform
Add social sources
Expand
BD, Sales, Engineers
Investment Sought
$600K
Bridge
$3mm+
Series A
$50K
Monthly
Revenue
Dec 2013
$5mm
Run Rate Q1
2015
Cash Positive
$95mm
Annual 2017
Now
Q1/14
10. Trusted social intelligence for
the enterprise.
Get the demo at Verifeed.com Thank you
Melinda Wittstock | CEO & Founder
Melinda @ Verifeed.com
202 274 1479 @Veriate
12. Primary risks
Large company pivots into Verifeed’s differentiated
space: Verification for accuracy and source
credibility is Verifeed’s number 1 focus.
Twitter changes terms of service to undercut
Verifeed or offers rival service: Verifeed soon
diversifies to offer all social feeds; partners will not
want multiple service providers if Verifeed can
aggregate all sources at a lower cost
Data Costs Rise: Verifeed margins can absorb price
increases
13. • Limited to 5% of fire-hose and
single term searches by #hashtag
@handle
Twitter
• Strong social management
dashboards, but average Twitter
search
Social media
management
tools
• Focused on Twitter brand
monitoring
Twitter-specific
search engines
• Focused on user influence (not
credibility); not intended for
search
Influencer
assessment
• Comprehensive but will exceed
many clients’ needs & budgets
Broad social data
search tools
Uncovers true credibility of influencers
Reduces redundant, off-topic, inaccurate search results
Allows instant custom publication
Enables real-time engagement/recruitment of users
Soon adds new social sources
Competitive Differentiation
14. Product Snapshot – Backend Filters
Eliminates irrelevant,
inaccurate, unreliable Tweets
Intricate filters – 30+ combinations (phrase,
keyword, geo-location, hashtag, about or from
@handle & more)
Eliminates repetition
Establishes source influence & reputation
Real-time interactions, user recruitment.
Notes de l'éditeur
If information had a ‘gold standard’ what would it be?At Verifeed we believe valuable information is useful information – contextually relevant, sources you can trust, and reliable enough in real time to act on. I’m Melinda Wittstock, CEO & Founder. I’m a serial media-tech entrepreneur and award-winning journalist.Verifeed is unique because our algorithms seek to replicate how the best journalists assure accuracy – pattern recognition, source qualification, and more… so our platform can verify social streams in real time toprovide useful social intelligence for enterprises.
Let’s face it – a lot of businesses and brands feel like this. So much noise, 300 billion gigabytes of social data, three times the grains of sand on earth doubling every two years. Verifeedmakes sense of the world’s conversations – for enterprises that need to be::: First to know – and right – like hedge funds and day traders:: Closer to their customers like consumer brands who need to source fresh insights, identify and reward ambassadors, engage people around contextual social content:: Focused on driving traffic, time on site and other metrics to monetize content such as broadcasters and publishers
We have a massive addressable market in US…and globally. Our focus is on the $1bn now being spent on social software, which has a growth trajectory at pace with growth in social data itself.
Price points start at $1,500 a month and top out at $15K
Our team knows this market, how to innovate and drive revenue and results. My grandmother was first to call me disruptive at age 5 when I earned my first $100 door-to-door. I’m aserial entrepreneur, proven executive and award-winning journalist - creating content, driving revenue/ratings/traffic,and building businesses.Verifeed is third company. We have a top notch tech team led by Chief Data Architect Paul Herzog (Nuance, JP Morgan Chase, MacSpeech, NBA, Cendant), with hands-on advisors Duncan Work (fmr Chief Scientist, LinkedIn), Peter Harrison (fmr CEO Global Logic),Matt Prohaska who has sold or managed teams selling $2.5bn in digital advertising and platform licensing deals from CNET in 1995 through AOL and the New York Times, among others.
Verifeed scales … with recurring revenue vertical by vertical, upsell by upsell, worldwide. We believe this is a $100mm+ revenue company in 5 years.
Verifeedsoft-launched the Twitter platform in March. Within two weeks we’d built a pipeline of more than 260+ top companies. We are busy with early demos and pilots (and qualification of early adopter leads) –enhancing user experience and analytics on our platform so we can shorten our sales cycle. We now convert pilots into paying customers with at least 15 paying customers by the year-end with monthly revenues targeted for $40K by December.
Why Verifeed? It’s scalable, high margin, and game changing.One platform, multiple large addressable markets, and global reach. Verifeed is the first platform to transform unfiltered social noise into actionable accurate information – and viral engagement. It’s a win-win-win for our partners, their end-users, and those who invest now…in the future. It’s time to make news with us. Thank you.