About BeSafe.City Pilot Program

Open JC • @weareopenjc STEVEN M. FULOP
Mayor of Jersey City
Data-Driven Public Safety Messages
Delivered Straight to Your Mobile Phone
Introducing
J E R S E Y C I T Y

@AkzasCreator
Akisia Grigsby
@uelsimon
Emmanuel A. Simon
@shegde
Sharad Hegde
Open JC Executive Team

Akisia Grigsby
Founding Partner &
Co-Executive Director
Emmanuel A. Simon
Founding Partner &
Co-Executive Director
Sharad Hegde
Partner and
Director of Engineering &
Technology
Tim Grandinetti
Chief Legal Counsel
Brian Platt
Director of Office of
Innovation, Jersey City
Historic Paulus Hook
Association
South Greenville
Neighborhood Association
Berry Hill/Claremont
Neighborhood Associations
Residents
A non-proﬁt  
partnering with JC
Mayor’s Oﬃce +
JCPD
Supported by great
partners
Collaborating with 4
Neighborhood
Associations for the pilot
program
1 2 3 4
Washington Park Association

Sign up online at
http://BeSafe.City
with your mobile
number.
How we got here
2 years ago the City of Jersey City and Google Ideas
asked the following question:
How can data be used to help keep our
communities safe?

Sign up online at
http://BeSafe.City
with your mobile
number.
How we got here
Last year, Open JC was invited to investigate that question and after a
detailed discovery a more defined question emerged:
How can technology expand the reach and enhance
the relevance of public safety messages that the JC
Police Captains share with the community?

Open JC spurred out of
Code for JC program
CJC Brigade
began
Bridged
community of
tech-savvy +
civic minded
residents
Built
relationships
with
departments
within city
government
Engaged the
community
around civic
issues (Hour
Of Code, Path
Data Jam,
National Day
of civic
hacking)

JC Mayor’s
Office +
Google Ideas
initial convos
Mayor’s Office
referred CJC to
Google Ideas
CJC’s new
organizational
structure
needed
Birth of
Open JC (OJC)
Summary: How we got here

BSC Discovery Steps
Engaged
community
Met with
Public Safety
Department
Built
the OJC
team
Secured
funding
Started
building the
prototype

1–SUBSCRIBE
2–RECEIVE
MESSAGES 3–BE SAFE
Sign up online at
http://BeSafe.City
with your mobile
number.
SMS messages
will be sent to
your phone every
few days.
Make smart
decisions to keep
your family and
property safe.
The Solution
6

1–DATA 2–ALGORITHM 3–OUTREACH
JCPD’S
Call-for-Service
(incl 911) records
data.jerseycitynj.gov
Analyzes the data
to find trends
based on incident
types, and location,
over extended
periods of time
Selects police
captain’s public
safety messages
and send via SMS to
residents
Approach

ArchitectureArchitecture

Technology Stack
All Open
Source
Database =
Postgresql
Language =
Python 3.x
Cloud based –
Hosted on Amazon Web Service (AWS)
Analytics Engine -
Pandas.16.2
Webserver =
Apache-Django
Texting interface = Twilio

Algorithm
Increase
Decrease
6 Month
Average
Last 30 days
Average
6 week
average
Last week
average
Absolute
Value
Last 30 day
absolute value

Police
Districts (4)
Zip Codes (10) Communities
Customized
calculations
for each user
based on their
location.

South
Greenville
Berry Hill &
Claremont
Historic Paulus
Hook
Initial Pilot
Washington Park
Association

South Greenville
Neighborhood
Map boundaries

Map boundaries
Berry Hill &
Claremont

Map boundaries
Historic Paulus
Hook

Map boundaries
Washington Park
Association

Subscribe
1.  Go to http://JerseyCity.BeSafe.City
or http://BeSafe.City
2.  Enter your phone number + press
3.  Receive SMS message with validation
code on your mobile phone
4.  Enter code + press
5.  Enter email address + press
1

Subscribe (cont.)
1.  Toggle crime types
Residential Burglary
Vehicle Theft
Vehicle Break-In
2.  Enter and confirm your address
3.  Confirm your email address
4.  Press
1

Receive
Messages
BeSafe messages have 3
components:
a.  Report type and period
b.  Public Safety tip
c.  Actions to take
2

Summary to Be Safe
1.  BeSafe messages are meant to help residents adjust their
behavior to keep their families and property safe.
2.  Call the BeSafe # to report something, or 911 in an emergency.
3.  Remember BeSafe tips as you carry on with your day.
4.  Take an action based on a message.
5.  Share a message with your neighbors.
6.  Share BeSafe with others.
3

Saying Thanks!
Our pilot communities enjoy
a bit of friendly competition,
so we’re upping the stakes.
Reach 85 subscribers
Most subscribers (%/#)
Greatest contribution to BS.C Evolution
(insight, feedback, suggestions)
Most active participants
Cash Awards
(Minimum $250) will be
presented for capturing
the following milestones:

Next Steps
1.  Residents go to http://BeSafe.City and join the pilot
2.  Send Feedback and suggestions to Open JC Team
3.  Open JC implements core improvements [1-2 months]
4.  Open JC releases BeSafe Algorithm source code as Open
Source Project [1-2months]
5.  Work with City of Jersey City to expand BeSafe
to all of JC [3-6mths]

Contact Us
jerseycity@besafe.city
BeSafe.City
/besafecity
@besafecity

About BeSafe.City Pilot Program

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