1. #BigDataDD
proudly presents
Big Data for
Everyone Else

2. What is Big Data?
“Big data is a collection of data sets so
large and complex that it is difficult to
process using hands-on database
management tools or traditional data-
processing applications.”
– Wikipedia
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3. Yet…
“Big data can be very small, and not
all datasets are big.”
– MIKE2.0
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4. Big Data, the 3 “V”s
“Big data is measured by volume,
variety, and velocity.”
– Drew Winship of Juristat
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5. So, how “big” are we
talking?
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8. Why Should We Care About Big Data?
“The amount of
data in our world has been
exploding, and analyzing large data
sets—so-called big data—will become a
key basis of competition, underpinning new
waves of productivity growth, innovation,
and consumer surplus.”
– the McKinsey Global Institute

9. Big Data Affects
Marketers
In-house, there are sets of
transaction like reward points,
warranty policies, that are growing
and may hold unforeseen customer
information patterns.
Outside, every customer interaction
– social media chatter, survey
response feedback, website
requests – carries potential as an
unstructured but reachable data
set.”
– Todd Nash, Chicago Business
Intelligence Founding Principal

10. Open Big Data Affects
Tourism & Hospitality
Nucleus Research reported that one vacation
resort drastically cut labor costs by syncing up its
scheduling process with information from the
National Weather Service.

11. Big Data & Healthcare
Could this lead to a cure for, well, anything?
By mining the expanse of big data, we can
compare and analyze thousands upon
thousands of different sources
of medical data.

12. Big Data Affects Urban Development
Through the use of big data, you can see
everything that is going on in your city.
You can analyze energy usage, look at crime
statistics, and even look at bus schedules.
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13. Big Data In Times of Need
Communications industry group leaders see potential with big
data to help manage disasters and outages.
When customers notify their provider of an outage, there may be other, real-
time information coming in that could be linked in to refine response locations,
times and problems.
There may also be secondary communication channels or a jump in social media
keyword chatter that could tip them off to a situation or details otherwise
unknown to them while disconnected from customers.

14. “With more oversight and regulation from governments,
financial institutions are finding more value in big data
programs for compliance checks and audits. Financial
exchanges emphasize fast transactions, but on the back end,
reporting systems have more data and may find exceptions to
impending mandates.”
– “Five Big Data Use Cases” by Information Management
Insight into Oversight

15. Big Data Can Give You an Edge
“Big data enables better demographic
insight into how products and services are
used by your enterprise and your
competitors.
For example, a car dealership could take a more
competitive stance with customers who have an
eye on sedans at a rival across the street with an
extensive range of data on both customer
preferences and product details.
That demographic information can be
'invaluable when you start to quantify it.’”
– Krish Krishnan, CEO of SixthSense Advisors

16. Big Data Can Make Art
Aaron Koblin has taken some big data (flight patterns and
messaging data), and turned it into an interactive art installation.
The glow on these cities corresponds to IP traffic between that
place and New York City.

17. Aaron Koblin “Flight Patterns”
Big Data Can Make Art

18. #BigDataDD
proudly presents
Big Data for
Everyone Else