Matt Kulig is co-founder of Aisle 411, where they're growing a business around letting consumers find exactly where products are within stores. The data they build to do this has interesting implications as they begin to offer marketers the ability to communicate with consumers about finding the products they want in the stores nearest to them. Matt will help us see the un-tapped value for consumers, entrepreneurs, marketers and investors in location-based solutions.

1. DisruptiveDiner:
The Gist of GIS
Matt Kulig
Co-Founder
Aisle411

2. 2
The In-Store Mobile
Shopping and Product
Location Platform
Matthew Kulig | Co-Founder

3. Major Market Shift to Mobile
©aisle411 2013 - Confidential 3

4. Major Market Shift in Shopper Behavior
©aisle411 2013 - Confidential 4

5. ©aisle411 2013 - Confidential 5
Major Market Shift in Shopper Behavior
Google - April 2013

6. ©aisle411 2013 - Confidential 6
Major Market Shift in Shopper Behavior
Google - April 2013

7. ©aisle411 2013 - Confidential 7
Major Market Shift in Shopper Behavior

8. Local Buying Drives Revenues
• 75% of US consumer
spending occurs at
retail stores
within 15 miles of
home Source: US Census
©aisle411 2013 - Confidential
• Ecommerce is just
7.8% of the total $3
Trillion in annual US
retailer revenues.
Source: U. S. Department of Commerce -
Internet Retailer Issue June 2013
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$3 Trillion Annual
$226 Billion Ecommerce

9. mCommerce Sales
eCommerce Sales
Mobile Influence On
Store Sales
2012 2016
Mobile Driving In-Store Commerce
9
Mobile Influenced Store Sales vs.
eCommerce & mCommerce Sales (2)
Source:
(1) Deloitte Mobile Influence Survey, March 2012
(2) Row 1: Deloitte analysis; Row 2: Forrester; Row 3: eMarketer
(3) Deloitte Mobile Influence Survey, March 2012
$12Bn
$31Bn
$158Bn
$689Bn
$226Bn
$327Bn
©aisle411 2013 - Confidential

10. More Than A Week
Before The Trip
More Than 2 Days
Before the Trip
One Day Or The
Night Before The Trip
On The Way
To The Store
While Shopping
In Store
Mobile Driving In-Store Commerce
10
When Are You Most Likely To Use Your Smartphone
For A Store-related Shopping Trip? (3)
Source:
(1) Deloitte Mobile Influence Survey, March 2012
(2) Row 1: Deloitte analysis; Row 2: Forrester; Row 3: eMarketer
(3) Deloitte Mobile Influence Survey, March 2012
10%
17%
45%
52%
61%
©aisle411 2013 - Confidential

11. Mobile Ad Spend
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©aisle411 2013 - Confidential

12. ©aisle411 2013 - Confidential
What can you do as a brand or retailer?
Associate re-stock routing
Locate Products
Product Reviews
Augmented Reality
Shopper Heat Maps
In-Store Only Offers
Routing Shoppers
Call for Help in-aisle
Map Shopping Lists
Map Weekly Ads
VIP Special Offer in-aisle
In-Store Shopper Analytics
Link Shopper Loyalty to
in-store location
Cross-Sell Products based on
in-store location
Cross-Sell Products
based on in-store Search
Where to Start?

13. What needs to be done first for the retailer?
13
©aisle411 2013 - Confidential
Product Reviews
Augmented Reality
Shopper Heat Maps
In-Store Only Offers
Routing Shoppers
Call for Help in-aisle
Associate re-stock routing
Locate Products
Map Shopping Lists
Map Weekly Ads
VIP Special Offer in-aisle
In-Store Shopper Analytics
Link Shopper Loyalty to
in-store location
Cross-Sell Products based on
in-store location
Cross-Sell Products
based on in-store Search
Where to Start?

14. What needs to be done first for the Retailer?
14
©aisle411 2013 - Confidential
Build the foundation.
Organize and digitize the store.
-- Make in-store inventory and merchandizing
accessible to the mobile shopper. --
Where to Start!

15. Unique and Powerful Product
“Search-on-mobile” is
different than search online
It is about Proximity to the
Product!
©aisle411 2013 - Confidential 15

16. Only aisle411 effectively associates generic search and shopping list terms
with in-store product and location, plus highly relevant offer delivery.
Example: Search for “Pop”
…on Point Inside vs. Google Shopping vs. aisle411
Google Shopping
mobile-web results
aisle411 resultsPoint Inside results
©aisle411 2013 - Confidential
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17. aisle411 Hy-Vee
aisle411 App
Over 12,000 locations
Retailer Application
- 46,000 monthly API calls
Walgreens App
- Over 8MM downloads
- 3.5MM monthly users
Walgreens
Many More Launching in 2013
Publisher Network
Ebay
RedLaser Applications
- Over 25MM downloads and
over 3.5MM monthly users
aisle411 Network integrated on over 7MM devices and
has over 500,000 monthly unique users
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©aisle411 2013 - Confidential

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DRIVE SHOPPER TRAFFIC
to your Products in STORES
aisle411 Local makes all stores' products
discoverable by shoppers who are nearby
and ready to buy.
©aisle411 2013 - Confidential

19. Confidential © aisle411 Inc.
2013 - All Rights Reserved
Use from a Browser
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LOCAL MOBILE SEARCH WORKS
9 out of 10 users
will take action as a result of mobile
search
• 68% will visit a business;
• 38% will take action immediately,
• 54% will make a purchase
(within 1 business day)
(Google, 2011)
©aisle411 2013 - Confidential

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LOCAL MOBILE SEARCH
• Turn every Retail location into
digital stores
• 1 year Optimized Proximity Product
Search (OPPS) project
• Gather metrics on usage for
brands and retailers
• Gather metrics on local product
search
©aisle411 2013 - Confidential

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The Local Mobile
Shopping and Product
Location Platform
Matthew Kulig | Co-Founder