2. DEAR FUTURE
OPTAMARK
AGENCY
OWNER
On behalf of the Executive Team and the Optamark Network, we would like to
congratulate you on taking the first step to changing your life and your future by
considering the Optamark business opportunity. Optamark is one of the leading
print/promotional product networks, and is made up of entrepreneurs just like you.
We have been launching new careers and transforming lives since 2011. Optamark
will provide you with the knowledge, structure, support and tools that you’ll need
to fulfill your dream of being your own boss.
Optamark is committed to providing top-quality support and service to each
business owner. You will have a highly sophisticated team that will help you with
the back office work such as order processing, quoting and even communication
with clients.
Our entire Support team is dedicated to one goal - Your success as an Optamark
business owner. I welcome you on this journey as you consider joining our family of
business owners, and share your optimism as we show you a whole new world of
opportunity and possibilities.
Sincerely,
Tarang Gosalia
Founder and Chairman
3. ONE STOP SHOP
OFFERING
PRINTING | DIGITAL MARKETING | PACKAGING | WIDE FORMAT
PROMO PRODUCTS | GRAPHIC DESIGN | E-STORES | WEBSITES
We simplify and provide efficiencies to a highly fragmented
printing and promotional products market through our:
ROBUST TECHNOLOGY
By developing our own
propietary software, we are truly
innovating the user experience
in a 500+ year old industry.
SUPPLY CHAIN
A highly controlled and curated list of
domestic suppliers with deep
manufacturing expertise.
BUSINESS SUPPORT
Our network support for business owners
comes from those who have been there
and done that. We have experts in all
aspects of the business.
SUPPORT
Our advisors support clients with a depth
of knowledge and expertise.
WIDE
FORMAT
COMPANY
E-STORES
DIGITAL MARKETING
PROMO
PRODUCTS
PACKAGING
GRAPHIC
DESIGN
PRINTING
4. OPTAMARK
AT A GLANCE...
We're a full-service solution, which means that we’ve got you covered on design and
content right through to digital. You'll form a lasting relationship with us as collaboration is
central to what we do. We were ranked #198 and #223 on Inc Magazine’s list of “America’s
Fastest Growing Private Companies" for 2 consecutive years due to over 1500%+ growth
rate and we haven't stopped since!
Optamark began over 25 years ago as a boutique printing shop specializing in
cutting-edge technology and innovation. We quickly recognized that there was a need to
provide a whole range of marketing products for brands - so we learned how to do it
ourselves!
We aim to focus on giving businesses an all-in-one resource to streamline the day-to-day
bottlenecks of thier business. We know the importance and need for automation in brand
purchasing, and can work with our clients to create custom solutions to manage the
process with ease.
With global partners in China, India, and multiple locations throughout the US, we can
quickly service client needs to supply eye-catching promotional products, merchandise,
and packaging to create powerful and memorable statements for their brand.
5. Peter Edwards
CRO
Lisa has developed a vast
knowledge of print and marketing
products and services, with more
than 20 years of experience
managing the operations of our
Stamford, CT production facility.
Her primary responsibility includes
leading and managing our project
management, design and
production teams in order to ensure
timely and accurate delivery of all
projects.
Krupal's constant efforts towards
improving management processes and
operational efficiencies are on-going and
ever-present. As a CPA by trade, he has
earned a reputation as a leader who
works closely with business management,
owners and employees in order to grow
business through collaboration and
spread the passion for success.
Peter typically lives at the
intersection of marketing and
product development, and is
focused on customer and user
acquisition, activation, retention,
and upsell. He watches how all the
pieces in a customer acquisition
funnel are working together toward
the overall goal of growing a
company. As a result, he's in a
better position to make strategic
adjustments to sales, marketing,
and retention strategies.
Krupal Puchhadiya
CFO
Lisa Nelthropp
Director of US Operations
(Corporate Stores)
Patrick has 12+ years software
development experience entailing
Microsoft Technologies, Requirement
Analysis, Project Management, Technology
Consulting, Key Account Management as
well as Sales
Pratik Mistry
CTO
Tarang Gosalia | Founder and Chairman
Tarang oversees the company’s growth strategy and is
focused on his dedication, devotion, and orientation to
provide Optamark business owners a superior service and
profits in the print, promotional products, and packaging
industry.
Vivek Patel | COO
Vivek oversees the operations of the organization with the primary focus
on the business development program and the business ownership journey
and experience. As an organization we are dedicated to incorporate
technology and develop systems oriented processes to optimize our
customers and team members experiences resulting in higher quality
products, faster turnaround times and high customer and employee
satisfaction. Our aim is to ensure our business owners have the
infrastructure, technology, systems, and personnel in place to service their
clients and thrive as entrepreneurs.
MEET OUR
TEAM
6. A print shop is born with two immigrant
parents looking to build a business for
their family. The Gosalia Family began
their first printing shop outside of Boston,
Massachusetts as a small brick and
mortar print shop with the hopes of long
term growth.
1993
2011
2016
2019
A new brand, Optamark, is born. Founder
and CEO, Tarang Gosalia, aims to disrupt the
traditional print model with a heavy focus on
technology and web2print systems.
For the second time in a row, Optamark is
awarded one of the fastest growing distribution
businesses in the United States and is ranged
#198 on the Inc500. Optamark is ranked #198
on the Inc500. Optamark begins to expand its
investment profile into building the first of its
kind distribution tool for resellers of printing
and promotional products in order to expand
it’s footprint in the United States.
We officially began to deploy the
software to test the product and get user
feedback to begin to ramp up.
1999
Team purchases building for
4000 sq ft expansion.
2015
Optamark is recognized as one of the Fastest
Growing Private companies in the United
States and ranked #223 on the Inc500 list. The
company expands its business further with
launching branded storefront technology and
capabilities.
2018
AnythingWithInk is born. We aim to solve the
challenges of the 700+ year old printing industry
by centralizing buying experience for agencies
with like-minded professionals and
manufacturing partners. Optamark builds it’s
foundation to provide agencies with state of the
art technology, sourcing, and support for its
network of business owners.
2020
We are officially selecting candidate to join
our organization as business owner!
OPTAMARK
MILESTONES
7. OPPORTUNITY IS WAITING
The printing and promotional products
industry is a +$100 Billion industry
There are over 15,000
supplier and distributors in the USA
Not a single player has >5%
market penetration
Incumbents and Baby Boomers
in the Industry
If you are an existing business owner or
sales rep looking to turn your job into
your own successful business, we are
serious about helping you grow. Our
business is one-of-a-kind due to our
heavy focus on having technology as a
core disruption focus.
The world’s largest
taxi company owns
NO VEHICLES
The largest accommodation
provider owns
NO REAL ESTATE
The world’s most popular
media company creates
NO CONTENT
The most valuable
photo company has
NO CAMERAS
The fastest growing
television network lays
NO CABLES
The most valuable
retailer has
NO INVENTORY
The industry’s leading printing and
promotional products business
that owns no equipment!
DISRUPTING THE PROCESS OF
AN ANTIQUATED
PRINT AND PROMO INDUSTRY
8. After training, you will be introduced to your highly trained and dedicated team
overseas who will help you with the following:
1. Order Processing
2. Accounting
3. Shipment Tracking
4. Presentations
L VE & TR ST
YOUR SUCCESS IS
OUR PRIORITY
Your success as an Optamark business owner is our priority and one of the reasons
why we place such an emphasis on training and certification.
After becoming an Optamark business owner, the Optamark Academy at our
headquarters in New York City is where you will receive intensive New Business
Owner Training for two weeks.
Optamark allows you to run your business efficiently, while providing the highest
quality customer experience that Optamark customers have come to...
9. MANAGEMENT
STRATEGY
Message Board
Post announcements, pitch
ideas, progress updates, etc. and
keep feedback on-topic.
To-dos
Make lists of work that needs to
get done, assign items, set due
dates, and discuss.
Schedule
Set important dates on a shared
schedule. Subscribe to events in
Google Cal, iCal, or Outlook.
Docs & Files
Share docs, files, images, and
spreadsheets. Organize in folders
so they’re easy to find.
Group Chat
Chat casually with the group, ask
random questions, and share
stuff without ceremony.
Automatic Check-ins
Create recurring questions so you
don't have to pester your team
about what’s going on.
10. LOCAL
PRINTER
THE "IDEA"
You have all different types
of orders and locations to
various facilities. They
need a system like the one
on the prior slide for a
specific division and needs
to brainstorm a process..
With Optamark, you will have
an assiged and dedicated
Advisor working with you on
any/all of your ongoing
project needs.
THE "IDEA"
turns into a
headache.
THE "IDEA" THE "IDEA"
DELIVERED WITH EASE
supply chain / vendor selection
technology
experienced product experts
packaging
sourcing
headaches
design layouts
graphic design
phone calls
proofing
status updates
history
orders
pack andpull accounting
inventory
process
planning
collating
documents
logistics management
Stationary Packaging
T-Shirts
Waterbottles Same Day Work
THE DIFFERENCE BETWEEN
OPTAMARK & THE OTHER GUYS
11. MARKETING
PROCESS
Website Social Media
Inbound Marketing Outbound Marketing
SEM
Creative Direction
MISSION
To be a global market leader of print
products by offering a unique marketplace
specially designed for printing industry.
optamarkbusiness
Linkedin
Events
Drip
Manual Outreach
Monthly Report
CRM
Analyze & Implement Changes
13. ADVANCED BUSINESS CONTROL SOFTWARE
ROBUST TECHNOLOGY
FOR STREAMLINED
PROCESSES
Taking 20+ years of sourcing, manufacturing, and team building
processes, we have combined our learnings and experience with
technology to create our own proprietary order management
platform.
POWERED BY
14. WEB2PRINT
STOREFRONTS
Enter Optamark’s fantastic web-to-print customizable portal. This concept
isn’t just about concentrating your print and promotional collateral into one
place. Rather, it offers a more relevant service that brings a full spectrum of
customer initiatives into a single application. What does this do for fortune
500 companies and venture backed startups alike? It institutes a high level
of efficiency and optimization.
15. SALES AND
MARKETING
SUPPORT
Optamark is serious about preparing, assisting, and launching our agency owner
go-to-market strategy. As a Business, you will receive free one-on-one coaching, directing,
enabling and supporting from our Director of Sales and Marketing, Peter Edwards, who has
the skill set and knowhow to do this right.
Optamark sets ambitious goals and starts with the end in mind. We reverse engineer the
process and ensure we are heading in the right direction and meeting those goals. We have
systems in place and have aligned with the best tools in the market for lead generation
and marketing to fuel this growth.
Peter is known as a modern sales pro. He has led million-dollar sales teams, lead
generation teams, marketing teams and knows what it means to build a book of business
from the ground up or utilizing existing networks to drive business. Peter always encourages
you to lead with creativity and solution-selling rather than just product offerings. He
provides the tools you need to follow his advice including exclusive, award-winning
self-promotion mail pieces that our agencies can take advantage of with much lower costs
and minimums than if they were produced independently. Agencies send these pieces to
their toughest prospects and still get a 60-80% open-rate.
In addition to Peter and his team's support, Optamark offers our business owners a variety
of sales and marketing tools to help you grow your business including:
Optamark Industry Success Seminars featuring Tarang Gosalia.
Capability booklet that outline the many ways you can help your customers.
Numerous marketing pieces that serve as touch points and business generation for your
customers.
A variety of creative marketing campaigns to help get you in the door.
16. BACK OFFICE
SUPPORT
At Optamark, we realize that selling is the most important thing you can do with your
time. We understand that the more time you can spend selling, the more sales you will
make and the more money you will earn. We offer backoffice support that frees up
your time and allows you to focus on selling and other revenue-generating activities
— as well as other things in your life that are important to you. Take a vacation. Relax.
Enjoy. You can do all this, worry free, with Optamark. We’ve got your back.
Order Follow-Up
Our support team follows up on your orders with suppliers and give you the updates!
Our production coordinators have regular contact and great rapport with nearly every
supplier you might use. With years of experience and hundreds of thousands of orders
— totaling more than a half billion dollars — under their belt, Optamark production
coordinators have unmatched industry experience. Your dedicated production
coordinator will leave detailed notes in the Optamark order management system to
let you know exactly what’s happening with your orders. You can check the status of
your orders through the system anytime you wish — 24 hours a day, 365 days a year.
Additionally, your production coordinator is available to you by phone or email or rush
orders or special requests. Optamark can assist with your customers when you take a
vacation. You can feel confident that the orders will proceed smoothly and that your
customers will receive prompt, professional and courteous service and support.
17. BACK OFFICE
SUPPORT
Invoicing
Optamark’s invoicing team will track down the supplier invoice as soon as the
merchandise has shipped and then promptly draft a customer invoice according to
the terms and pricing you’ve set. The draft invoice will be emailed to you for your
review and approval. Once approved by you, the invoicing team will prepare and send
out the final customer invoice.
Accounts Receivable Assistance
You will also have a dedicated accounts receivable coordinator to assist you with the
timely payment of your customers’ invoices.
19. PROFESSIONAL
BUSINESS
DEVELOPMENT
Although, as an Optamark business owner, you own your independent distributorship, you are not
alone. Rather, you are part of a cohesive, energetic, successful group of like-minded professionals.
Optamark offers ample opportunity for our Affiliates to meet, network with, and learn from other
affiliated promotional products distributors as well as our experienced senior management team.
We host a number of Regional Meetings throughout the year. At these exclusive Optamark events,
you’ll learn what’s new and exciting at Optamark, get energized to sell with sales and marketing
presentations by Peter Edwards, and benefit from great industry advice on a variety of topics.
Throughout the year, you’ll have the opportunity to hear firsthand from print and promotional
products buyers at our end-user panel discussions what’s really important to them and to meet with
representatives of many Optamark preferred suppliers at a variety of events and venues so you can
better understand their products and how to sell them more effectively.
When you become Optamark Agency, you are never alone. We attend every major tradeshow,
often reserving a private meeting room for our frachisee and offering breakfast and lunch along
with speakers and workshops. We also frequently host an evening event for the benefit of
Optamark Agencies. During our regional meetings, you will be able to meet with our c Suite which
consists of a very cohesive team that has experience in sales, marketing, support, operations,
product knowledge just to name a few. Additionally, our agencies have the chance to help, and
learn from, each other through Optamark’s “Ideas Forum” and to continue their learning with our
Optamark Industry Success Seminars. The Optamark team consists of experts in nearly every
aspect of your business who are available to help and guide you as needed.
20. RANK #198 ON INC 500, 2016
RANK #223 ON INC 500, 2015
AMERICA’S FASTEST GROWING PRIVATE COMPANIES
FOR BUSINESS OPPORTUNITIES
1345 Avenue of the Americas, 33rd Floor
New York, NY 10019
T: 877-888-3878 | E: Print@OptamarkGraphics.com
W: OptamarkGraphics.com
