1. Integrated Hearing Tactics…….It’s Visionary!

2.  Ron Greenberg, Partner  Sean O’Donnell, Partner
 25 Years in Vision  20 Years in Vision
 Sales/Marketing/Operations  Sales/Marketing/Operations
▪ Allergan Medical Optics ▪ Chiron Surgical Sales
▪ Sales Rep ▪ Summit Technology
▪ Regional Sales Manager ▪ Sales Northeast
▪ Director North America Operations ▪ Area Sales Director Western U.S.
▪ Director Surgical Marketing  Led Country in Sales
▪ Founder of HealthCapital Inc.  Developed Business Consulting Team
▪ Strategic Financial Marketing for Vision ▪ Opened and Managed Lasik Centers
 Clients include
 Bausch & Lomb, Summit Technology, AMO,
▪ Founder Laser Locators
Alcon, Wavelight and more. ▪ Nation’s leading provider of pre-owned vision
equipment
▪ Founder of Patientfinance.com
▪ Built to $140M of Funding and sold to GE/Care
Credit

3. Today’s Eye Care Providers must
be “innovative” in the
technology and business
solutions that are integrated into
their practices.

4. Today’s Patients:
-Seek Quality of Care
-Convenience of Delivery of Care
-Consider their Eye Care Provider as a Primary Care Provider!
Today’s Patients want to:
-Live life to the Fullest!
-Be an Active member of the Community!

6.  Optical Dispensary
 Lasik
 Premium IOL
 Botox®
 Laser Skin Resurfacing
 Lid Lifts
 Permanent Eye Liner
 Laser Hair Removal
 Vitamin Supplements

7. Lid Lift
Permanent
Eye Liner Botox
Laser Skin
Vitamin
Resurfacing
Supplements
Laser Hair
Removal

9. Must Have
“When you lose your eyesight,
you lose contact with things.
When you lose your hearing, you
lose contact with people.”
Helen Keller (1880 - 1968)

10.  Poor Vision magnifies Hearing Loss!
 With Hearing Loss Patients:
 Are Depressed
 Withdraw from normal activities
 Appear lackluster, disinterested
 Hearing loss affects:
 family, friends and loved ones
 Patients prefer a Professional Office
 Retail settings are high pressure
 Retail settings is admitting old age
 Patients who seek early help for
hearing loss RETAIN more natural
hearing later in life.

11.  Opportunity fills waiting rooms every day.
 Non reimbursed revenues are down.
 Senior patients trust their eye care providers.
 Hearing services are expanding in Ophthalmology Practices!
Let it happen in YOUR practice
Industry experts have made this claim for
years, why don’t more Providers take
advantage of this opportunity?

12. Active Chart Valuation
 10,000 Medicare Charts
 60% will benefit with Hearing Aid
 50% will purchase from you
 1.8 Hearing Aids per Patient
 Average Retail of $2,200
Top Line Opportunity
 $11,880,000 Retail Sales
Operating Margin
 Approximately 25% Margin
 $2,970,000

13.  Go it Alone: High Risk of Failure
 Hire a Consulting Firm: Provides Road Map
Staff Recruitment
Operational Guidance
Purchase Commitment to Hearing Systems
Both these Options Require you to Spend on:
1. Hiring Licensed Hearing Specialist $150,000 Investment
2. Legal Fees
3. Management of Staffing
4. Administrative cost
5. Allocation of Space
6. Equipment
7. Collateral
8. Web Design
9. Marketing Design & Print
10. After Sale Care of Patients

15. Beltone has been a technology leader in the
hearing aid industry for nearly 70 years.
It’s global R&D teams located in Europe and the
US have been at the forefront of new digital
technology such as Feedback Management,
Directional Microphone Technology, and Noise
Reduction.

16. Beltone Product Portfolio
Latest Digital technology
 Leader in Feedback Management, Directional Microphone
Technology,
and Noise Reduction technology
 Industry’s most extensive “Open Fit” product line
 Most cosmetic and comprehensive RIE product line in the
industry
 Fitting software designed for patient interaction (Solus
2.3)
Beltone AVE (Audio Verification Environment)
 Industry’s first multi-media surround-sound system for in-
office counseling, demonstration and fit verification
Beltone offers a complete product line that fits 100% of hearing losses. Fitting
Software allows patients to experience enhanced hearing before they buy.

17.  Industry Leading Wireless
Communication via 2.4 GHz signal
 Leap Frogs competition in algorithms
designed for wireless communication
between instruments Remote
 Synchronized Smart Beam Directionality
 Synchronized Noise reduction
 Synchronized Monitored Spacial Recovery
 Includes
 Remote Control
 Bluetooth Connectivity
 Wireliess Audio Streaming
▪ Streamed directly to instrument
 Wireless Instrument Programming
▪ No programming cords needed Bluetooth
Streamer

18.  Hearing Evaluation
 Realistic Expectations
 Minimum Loss of Fit
 Quality Control
Review
 Verification of Benefits
 Follow-up Schedule
 Lifetime Care
 Warranty & LS&D
 Two -Year Loss
Protection
 30-Day Refund
 Patient Care Line
 Code of Ethics
BelCare is Beltone’s standard patient protocol and aftercare program.

19. Travel

21. Your Hearing Health

24. Business Starter Package $32,500.00 (can be leased)
Monthly Operations Fee $2,900.00
Hearing Aid Sale Fees 1. Hearing Aid
*Billed Weekly based upon actual sales
2. Supplies
3. Extended Warranty
Variable Marketing Expense 1. Additional Direct Mail
2. Expanded Print Materials
3. PPC Web Campaign
4. Expanded Web Services
5. Custom Practice Tumblers
6. Increased Lunch & Learns
7. Digital Signage (Q2, 2010)

27. Within 45 Days:
Submit: Website Live
Materials Concierge Live
Gather Checklist Materials Sign 3 Year Contract Contract Equipment Installed
Business Starter Kit Fee Signage Set Up
1st Month Service Expense Fee Staff Lunch & Learn
Direct Mail Schedule Complete

28. Sean O’Donnell
Ron Greenberg
Managing Partners
Ken Stone Tayra Paul Nancy Ware Area Sales Team Jason Carozza
Operations Controller Communications Refer to Map I.T. & Logistics
Danielle Farrar
Administration

29. Area 10
Area 4
Area 8
Area 9
Area 5
Area 7
Area 3
Area 2
Area 6
Area 1
ECH