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Enterprise Cloud Computing: What, Why and How
Michał Jerzy Kostrzewa
Central and Southern Eastern Europe Database Director

Michal.Kostrzewa@Oracle.com
Everyone Is Talking About Cloud




© 2010 Oracle                                 2
Cloud Is at the Peak of the Hype Curve




Source: Gartner "Hype Cycle for Cloud Computing, 2009" Research Note G00168780




© 2010 Oracle                                                                    3
NIST Definition of Cloud Computing

            Cloud computing is a model for enabling convenient,
            on-demand network access to a shared pool of
            configurable computing resources (e.g., networks,
            servers, storage, applications, and services) that can be
            rapidly provisioned and released with minimal management
            effort or service provider interaction.

            This cloud model promotes availability and is composed of:
             5 Essential Characteristics         3 Service Models   4 Deployment Models
             • On-demand self-service            • SaaS             • Public Cloud
             • Resource pooling                  • PaaS             • Private Cloud
             • Rapid elasticity                  • IaaS             • Community Cloud
             • Measured service                                     • Hybrid Cloud
             • Broad network access
Source: NIST Definition of Cloud Computing v15




 © 2010 Oracle                                                                            4
SaaS, PaaS and IaaS


                                    Applications delivered as a service
          Software as a Service
                                    to end-users over the Internet


                                    App development & deployment
          Platform as a Service
                                    platform delivered as a service


                                    Server, storage and network
      Infrastructure as a Service   hardware and associated software
                                    delivered as a service


© 2010 Oracle                                                             5
Public Clouds and Private Clouds
                         Public Clouds                        Private Cloud
• Used by                                                                             • Exclusively
  multiple                                                    I                         used by a
                                        I                            SaaS
  tenants on a                          N                     N                         single
  shared basis                SaaS                                                      organization
                                        T                     T
                                                              R      PaaS
                                        E
• Hosted and                  PaaS                            A                       • Controlled and
                                        R
  managed by                            N                     N       IaaS              managed by
  cloud service               IaaS      E                     E                         in-house IT
  provider                              T                     T
                                                                                      • Large number
• Limited variety                                                                       of applications
  of offerings
                                                                   Users
                                        Both offer:
                Public Clouds:                                     Private Cloud:
                                        • High efficiency
                • Lower upfront costs                              • Lower total costs
                • Economies of scale    • High availability
                                                                   • Greater control over security,
                • Simpler to manage     • Elastic capacity
                                                                     compliance & quality of service
                • OpEx                                             • Easier integration
                                                                   • CapEx & OpEx


© 2010 Oracle                                                                                          6
Why Are Enterprises Interested in Cloud?
                 What Are the Challenges Enterprises Face?

                                      Benefits                                                                             Challenges/Issues


     Speed                                                                                                     Security

                                                                                                                QoS
Cost
                                                                                                  Fit




Source: IDC eXchange, "IT Cloud Services User Survey, pt. 2: Top Benefits & Challenges," (http://blogs.idc.com/ie/?p=210), October 2, 2008




 © 2010 Oracle                                                                                                                                 7
Cloud Computing: Oracle’s Perspective

         • Characterized by real, new capabilities, but based on
           many established technologies

         • Compelling benefits as well as serious concerns

         • Enterprises will adopt a mix of public and private
           clouds




© 2010 Oracle                                                      8
Oracle Cloud Strategy


© 2010 Oracle                      9
Oracle Cloud Computing Strategy
           Our objectives:
           • Ensure that cloud computing is fully enterprise grade
           • Support both public and private cloud computing – give customers choice


    Offer Applications                  Public Clouds               Private Cloud
    deployed in private shared
    services environment or
                                             SaaS     I            I      SaaS
    via public SaaS                                   N            N
                                                      T            T
                                             PaaS     E            R      PaaS
    Offer Technology to                               R            A
    build private clouds or                           N            N
                                             IaaS     E            E      IaaS
    run in public clouds
                                                      T            T




                                                                          Users




© 2010 Oracle                                                                          10
Oracle Private PaaS:
                What, Why and How


© 2010 Oracle                     11
Why Enterprise Private PaaS
         • Why Cloud?
                - Agility and speed
                - Efficiency and cost                   IaaS                   PaaS
                                                                                Built
                                                                                 by
         • Why Private?                                                         user

                -   Security
                -   Compliance                           Built
                                                          by
                -   Control (particularly over QoS)      user
                                                                        PaaS
                -   Easiest evolution of existing                              Provided
                    expertise and practices                                      by IT



         • Why Platform?                              Provided
                                                        by IT    IaaS
                - Maximizes component re-use
                - Minimizes hand coding
                - Maximizes flexibility and control


© 2010 Oracle                                                                      12
What: Oracle Cloud Platform for PaaS
                  Third Party          Oracle Applications            ISV
                 Applications                                     Applications

                                    Platform as a Service
                                                                                       Cloud Management
                                         Shared Services
                                                                                      Oracle Enterprise Manager
                 Integration:    Process Mgmt:      Security:     User Interaction:
                  SOA Suite        BPM Suite      Identity Mgmt     WebCenter            Configuration Mgmt

                Application Grid: WebLogic Server, Coherence, Tuxedo, JRockit
                                                                                        Lifecycle Management

                  Database Grid: Oracle Database, RAC, ASM, Partitioning,
                      IMDB Cache, Active Data Guard, Database Security                 Application Performance
                                                                                             Management

                                 Infrastructure as a Service                             Application Quality
                                                                                           Management
                        Oracle Solaris
                         Operating Systems: OracleOracle Enterprise Linux
                                                   Enterprise Linux
                   Oracle VM for SPARC (LDom)
                          Solaris Containers            Oracle VM for x86                    Ops Center
                                                 Servers                                 Physical and Virtual
                                                                                        Systems Management
                                                 Storage




© 2010 Oracle                                                                                                     13
How: Enterprise Evolution To Cloud
                                                                Public Clouds                         Hybrid


                                                                                    IaaS              PaaS           IaaS
                                                                   SaaS
                                           Public Cloud
                                             Evolution                       PaaS              SaaS


           Private Cloud Evolution                                                                     Virtual Private Cloud



                                           App1   App2   App3             App1   App2   App3           App1   App2    App3
                App1   App2   App3
                                             Private PaaS                   Private PaaS                  Private PaaS

                                             Private IaaS                   Private IaaS                   Private IaaS


                  Silo’d                    Grid                Private Cloud                         Hybrid
          •     Physical             •   Virtual                • Self-service      • Federation with
          •     Dedicated            •   Shared services        • Policy-based        public clouds
          •     Static               •   Dynamic                  resource mgmt     • Interoperability
          •     Heterogeneous        •   Standardized           • Chargeback        • Cloud bursting
                                         appliances             • Capacity planning


© 2010 Oracle                                                                                                                  14
Evolving From Silos to Grid
            From Physical to Virtual




• Physical,                               • Virtualized,
  dedicated                                 shared
  silos                                     resources

• Sized for peak                          • Improved
  load                                      utilization

• Difficult to                            • Scale as
  scale                                     needed

• Expensive to                            • Efficient to
  manage                                    manage




© 2010 Oracle                                             15
Grid Computing: Virtualization & Clustering
            Cloud Is Not Just Server Virtualization




© 2010 Oracle                                             16
Sharing and Consolidation
             with Grid Computing
           Application A   Application B   Application C Application D Application E


Workload                                                                               Avg Utilization
                                                                                           <20%
                                                                                                            • Take advantage of
                                                                                                              complementary
                                                                                                              workload peaks

            Server A         Server B        Server C       Server D       Server E
                                                                                                            • Higher utilization rates
                                                                                                              and efficiency
     Virtualization and clustering enable consolidation

                                    Oracle Shared Instance
                                                                                                            • Lower CapEx & OpEx
                                   Applications A, B, C, D, E

                                 Net                     Avg Utilization
                                                                                                            • Green footprint
                               Workload                      70%




                                                                                        Freed capacity to
                                                                                        deploy elsewhere
            Server A         Server B        Server C        Server D      Server E




© 2010 Oracle                                                                                                                       17
Elastic Scalability
            with Grid Computing
                             Oracle Shared Instance


                     Applications A, B, C, D, E                                  • Pay-as-you-go scale-out
                                                                                   - Lower upfront CapEx and
                    Net
                  Workload
                                           If utilization too high,
                                             increase capacity
                                                                                     ongoing OpEx
                                                                                   - Green footprint

                                                                                 • Rightsized capacity planning
       Server A      Server B       Server C                          Server D
                                                                                   - Smaller, standard machines
                                    Scale-out on-demand                              running at higher utilization


         • World-class clustering at all levels:                                 • Defer equipment procurement
           database, middleware, storage                                           - Exploit advances in hardware
         • Add/Remove nodes on-demand                                                price-performance and energy
                                                                                     efficiency
         • Scale out as workload increases



© 2010 Oracle                                                                                                        18
Quality of Service
            with Grid Computing
                           Oracle Shared Instance


                          Applications A, B, C, D, E                     • Systematic high Quality of
                                                                           Service
                        Net
                      Workload

                                                                         • Reliability through redundancy

       Server A      Server B      Server C        Server D   Server E
                                                                         • Predictable performance at
                                                                           any scale
                High performance and availability

                                                                         • High availability – every
    • Load balancing                • Disaster recovery                    application gets HA
    • Failover                      • Rolling upgrades
    • Active-Active operation




© 2010 Oracle                                                                                               19
Most Complete Grid Stack in the Industry
            Grid Computing in All Tiers
                                     Middleware
                                     • Application Grid
                                          -   WebLogic Server
                                          -   Coherence In-Memory Data Grid
                                          -   JRockit Real Time
                                          -   Tuxedo
                                     Database
                                     • Real Application Clusters
                                     • In-Memory Database Cache
                                     • Sun Oracle Database Machine
                                     Storage
                                     • Automatic Storage Management
                                     • Exadata Storage Server
                                     Infrastructure
                                     • Oracle VM
                                     • Oracle Enterprise Linux
                                     Management
                                     • Oracle Enterprise Manager



© 2010 Oracle                                                                 20
Case Study
                           Oracle IT
                  Evolution to Cloud




© 2010 Oracle                     21
Oracle IT: Oracle Development
            Self-Service Private Cloud

                                                      Job Mgmt         Virtualization

                                                                             Match        Enterprise
                      Submit                           Priority                            Manager
                                                                             Making
                                     Self-Service                                        Grid Control
                                     Application                  Resource
                                                                   Mgmt
                     Notifications
         Developer




                 Metadata / Label Servers




                                                                                        Hosts

                                                    Results



© 2010 Oracle                                                                                           22
Oracle IT: Oracle Development
            Self-Service Private Cloud

                • Implementation Overview:
                  - Scope/Scale - Over 2600 physical servers with over 6000 Virtual
                    Servers used by over 3500 developers
                  - Activations – Processing over 70 jobs per day, this translates into
                    over 45,000 jobs processed supporting production and test
                    requirements.
                  - Utilization – Rates on these servers averages 80% 7 days a week
                    and can reach 90% during peak times.
                • Results/Benefits:
                  - Increase in development productivity
                  - Self-Service system for creation of development environments
                  - Cleaner code lines as environments are created quickly for more
                    thorough testing/validation.
                  - Physical Server/Environmental Reduction by 75%
                  - Server/Apps Deployment reduced by 80%



© 2010 Oracle                                                                             23
Oracle IT: Oracle University
            Dynamic Provisioning with Grid Computing
         • Education Services
         • 2,300 environments automatically
           provisioned weekly
         • 1/10th the hardware
         • CPU utilization increased from 7% to 73%
         • Floor space reduced 50%
         • Power consumption reduced 40%
         • Servers: Administrator ratio increased 10X
         • Revenue/Server increased 10X



© 2010 Oracle                                           24
Oracle Cloud offerings beyond Private PAAS:
                                        What, Why and How

© 2010 Oracle                                            25
Oracle in Public Clouds




     • Oracle Database, Fusion Middleware &   • Self-service Public PaaS based on
       Enterprise Manager supported on EC2      Oracle VM, Oracle Enterprise Linux,
     • Amazon Machine Images (AMIs)             Oracle Database RAC and Oracle
                                                WebLogic Server
     • Oracle Database Secure Backup to S3



© 2010 Oracle                                                                         26
Oracle Applications
            Deployed on Shared Services Private PaaS

                                                Industry Applications




                                     Shared Components

                          Oracle Fusion Middleware
                Private       Oracle Database                 Oracle
                 PaaS                                        Enterprise
                                                              Manager
                            Oracle Enterprise Linux
                                  Oracle VM


© 2010 Oracle                                                             27
Oracle On Demand
            Flexible Deployment Options
         Multi-Tenant             Single-Tenant         Hosted &           Remote
                                                                                                 On-Premise
            SaaS                      SaaS              Managed          Management




                Public                                             Private
                         Pay-per-use                                         Licensed
                           OpEx                                          CapEx & OpEx
                                   Off-premise                                          On-premise

                                           Managed by vendor                                         Managed by
                                                                                                      Customer
      Vendor scheduled                                Customer scheduled maintenance
         maintenance



© 2010 Oracle                                                                                                     28
Summary


© 2010 Oracle        29
Oracle Leadership in Cloud Computing

         • Oracle provides most complete, open and integrated cloud
           vision, strategy and offerings in the industry

         • Cloud is the evolution of capabilities Oracle has been working
           on for more than a decade: grid computing, virtualization,
           shared services and management systems

         • Oracle offers:
            - Technology to build private clouds or run in public clouds
            - Applications deployed in private shared services
              environment or via public SaaS


© 2010 Oracle                                                               30
Thank You!
© 2010 Oracle   31
© 2010 Oracle – Proprietary and Confidential
  2009                                         32

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Enterprise Cloud Computing: What, Why and How

  • 1. <Insert Picture Here> Enterprise Cloud Computing: What, Why and How Michał Jerzy Kostrzewa Central and Southern Eastern Europe Database Director Michal.Kostrzewa@Oracle.com
  • 2. Everyone Is Talking About Cloud © 2010 Oracle 2
  • 3. Cloud Is at the Peak of the Hype Curve Source: Gartner "Hype Cycle for Cloud Computing, 2009" Research Note G00168780 © 2010 Oracle 3
  • 4. NIST Definition of Cloud Computing Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of: 5 Essential Characteristics 3 Service Models 4 Deployment Models • On-demand self-service • SaaS • Public Cloud • Resource pooling • PaaS • Private Cloud • Rapid elasticity • IaaS • Community Cloud • Measured service • Hybrid Cloud • Broad network access Source: NIST Definition of Cloud Computing v15 © 2010 Oracle 4
  • 5. SaaS, PaaS and IaaS Applications delivered as a service Software as a Service to end-users over the Internet App development & deployment Platform as a Service platform delivered as a service Server, storage and network Infrastructure as a Service hardware and associated software delivered as a service © 2010 Oracle 5
  • 6. Public Clouds and Private Clouds Public Clouds Private Cloud • Used by • Exclusively multiple I used by a I SaaS tenants on a N N single shared basis SaaS organization T T R PaaS E • Hosted and PaaS A • Controlled and R managed by N N IaaS managed by cloud service IaaS E E in-house IT provider T T • Large number • Limited variety of applications of offerings Users Both offer: Public Clouds: Private Cloud: • High efficiency • Lower upfront costs • Lower total costs • Economies of scale • High availability • Greater control over security, • Simpler to manage • Elastic capacity compliance & quality of service • OpEx • Easier integration • CapEx & OpEx © 2010 Oracle 6
  • 7. Why Are Enterprises Interested in Cloud? What Are the Challenges Enterprises Face? Benefits Challenges/Issues Speed Security QoS Cost Fit Source: IDC eXchange, "IT Cloud Services User Survey, pt. 2: Top Benefits & Challenges," (http://blogs.idc.com/ie/?p=210), October 2, 2008 © 2010 Oracle 7
  • 8. Cloud Computing: Oracle’s Perspective • Characterized by real, new capabilities, but based on many established technologies • Compelling benefits as well as serious concerns • Enterprises will adopt a mix of public and private clouds © 2010 Oracle 8
  • 9. Oracle Cloud Strategy © 2010 Oracle 9
  • 10. Oracle Cloud Computing Strategy Our objectives: • Ensure that cloud computing is fully enterprise grade • Support both public and private cloud computing – give customers choice Offer Applications Public Clouds Private Cloud deployed in private shared services environment or SaaS I I SaaS via public SaaS N N T T PaaS E R PaaS Offer Technology to R A build private clouds or N N IaaS E E IaaS run in public clouds T T Users © 2010 Oracle 10
  • 11. Oracle Private PaaS: What, Why and How © 2010 Oracle 11
  • 12. Why Enterprise Private PaaS • Why Cloud? - Agility and speed - Efficiency and cost IaaS PaaS Built by • Why Private? user - Security - Compliance Built by - Control (particularly over QoS) user PaaS - Easiest evolution of existing Provided expertise and practices by IT • Why Platform? Provided by IT IaaS - Maximizes component re-use - Minimizes hand coding - Maximizes flexibility and control © 2010 Oracle 12
  • 13. What: Oracle Cloud Platform for PaaS Third Party Oracle Applications ISV Applications Applications Platform as a Service Cloud Management Shared Services Oracle Enterprise Manager Integration: Process Mgmt: Security: User Interaction: SOA Suite BPM Suite Identity Mgmt WebCenter Configuration Mgmt Application Grid: WebLogic Server, Coherence, Tuxedo, JRockit Lifecycle Management Database Grid: Oracle Database, RAC, ASM, Partitioning, IMDB Cache, Active Data Guard, Database Security Application Performance Management Infrastructure as a Service Application Quality Management Oracle Solaris Operating Systems: OracleOracle Enterprise Linux Enterprise Linux Oracle VM for SPARC (LDom) Solaris Containers Oracle VM for x86 Ops Center Servers Physical and Virtual Systems Management Storage © 2010 Oracle 13
  • 14. How: Enterprise Evolution To Cloud Public Clouds Hybrid IaaS PaaS IaaS SaaS Public Cloud Evolution PaaS SaaS Private Cloud Evolution Virtual Private Cloud App1 App2 App3 App1 App2 App3 App1 App2 App3 App1 App2 App3 Private PaaS Private PaaS Private PaaS Private IaaS Private IaaS Private IaaS Silo’d Grid Private Cloud Hybrid • Physical • Virtual • Self-service • Federation with • Dedicated • Shared services • Policy-based public clouds • Static • Dynamic resource mgmt • Interoperability • Heterogeneous • Standardized • Chargeback • Cloud bursting appliances • Capacity planning © 2010 Oracle 14
  • 15. Evolving From Silos to Grid From Physical to Virtual • Physical, • Virtualized, dedicated shared silos resources • Sized for peak • Improved load utilization • Difficult to • Scale as scale needed • Expensive to • Efficient to manage manage © 2010 Oracle 15
  • 16. Grid Computing: Virtualization & Clustering Cloud Is Not Just Server Virtualization © 2010 Oracle 16
  • 17. Sharing and Consolidation with Grid Computing Application A Application B Application C Application D Application E Workload Avg Utilization <20% • Take advantage of complementary workload peaks Server A Server B Server C Server D Server E • Higher utilization rates and efficiency Virtualization and clustering enable consolidation Oracle Shared Instance • Lower CapEx & OpEx Applications A, B, C, D, E Net Avg Utilization • Green footprint Workload 70% Freed capacity to deploy elsewhere Server A Server B Server C Server D Server E © 2010 Oracle 17
  • 18. Elastic Scalability with Grid Computing Oracle Shared Instance Applications A, B, C, D, E • Pay-as-you-go scale-out - Lower upfront CapEx and Net Workload If utilization too high, increase capacity ongoing OpEx - Green footprint • Rightsized capacity planning Server A Server B Server C Server D - Smaller, standard machines Scale-out on-demand running at higher utilization • World-class clustering at all levels: • Defer equipment procurement database, middleware, storage - Exploit advances in hardware • Add/Remove nodes on-demand price-performance and energy efficiency • Scale out as workload increases © 2010 Oracle 18
  • 19. Quality of Service with Grid Computing Oracle Shared Instance Applications A, B, C, D, E • Systematic high Quality of Service Net Workload • Reliability through redundancy Server A Server B Server C Server D Server E • Predictable performance at any scale High performance and availability • High availability – every • Load balancing • Disaster recovery application gets HA • Failover • Rolling upgrades • Active-Active operation © 2010 Oracle 19
  • 20. Most Complete Grid Stack in the Industry Grid Computing in All Tiers Middleware • Application Grid - WebLogic Server - Coherence In-Memory Data Grid - JRockit Real Time - Tuxedo Database • Real Application Clusters • In-Memory Database Cache • Sun Oracle Database Machine Storage • Automatic Storage Management • Exadata Storage Server Infrastructure • Oracle VM • Oracle Enterprise Linux Management • Oracle Enterprise Manager © 2010 Oracle 20
  • 21. Case Study Oracle IT Evolution to Cloud © 2010 Oracle 21
  • 22. Oracle IT: Oracle Development Self-Service Private Cloud Job Mgmt Virtualization Match Enterprise Submit Priority Manager Making Self-Service Grid Control Application Resource Mgmt Notifications Developer Metadata / Label Servers Hosts Results © 2010 Oracle 22
  • 23. Oracle IT: Oracle Development Self-Service Private Cloud • Implementation Overview: - Scope/Scale - Over 2600 physical servers with over 6000 Virtual Servers used by over 3500 developers - Activations – Processing over 70 jobs per day, this translates into over 45,000 jobs processed supporting production and test requirements. - Utilization – Rates on these servers averages 80% 7 days a week and can reach 90% during peak times. • Results/Benefits: - Increase in development productivity - Self-Service system for creation of development environments - Cleaner code lines as environments are created quickly for more thorough testing/validation. - Physical Server/Environmental Reduction by 75% - Server/Apps Deployment reduced by 80% © 2010 Oracle 23
  • 24. Oracle IT: Oracle University Dynamic Provisioning with Grid Computing • Education Services • 2,300 environments automatically provisioned weekly • 1/10th the hardware • CPU utilization increased from 7% to 73% • Floor space reduced 50% • Power consumption reduced 40% • Servers: Administrator ratio increased 10X • Revenue/Server increased 10X © 2010 Oracle 24
  • 25. Oracle Cloud offerings beyond Private PAAS: What, Why and How © 2010 Oracle 25
  • 26. Oracle in Public Clouds • Oracle Database, Fusion Middleware & • Self-service Public PaaS based on Enterprise Manager supported on EC2 Oracle VM, Oracle Enterprise Linux, • Amazon Machine Images (AMIs) Oracle Database RAC and Oracle WebLogic Server • Oracle Database Secure Backup to S3 © 2010 Oracle 26
  • 27. Oracle Applications Deployed on Shared Services Private PaaS Industry Applications Shared Components Oracle Fusion Middleware Private Oracle Database Oracle PaaS Enterprise Manager Oracle Enterprise Linux Oracle VM © 2010 Oracle 27
  • 28. Oracle On Demand Flexible Deployment Options Multi-Tenant Single-Tenant Hosted & Remote On-Premise SaaS SaaS Managed Management Public Private Pay-per-use Licensed OpEx CapEx & OpEx Off-premise On-premise Managed by vendor Managed by Customer Vendor scheduled Customer scheduled maintenance maintenance © 2010 Oracle 28
  • 30. Oracle Leadership in Cloud Computing • Oracle provides most complete, open and integrated cloud vision, strategy and offerings in the industry • Cloud is the evolution of capabilities Oracle has been working on for more than a decade: grid computing, virtualization, shared services and management systems • Oracle offers: - Technology to build private clouds or run in public clouds - Applications deployed in private shared services environment or via public SaaS © 2010 Oracle 30
  • 31. Thank You! © 2010 Oracle 31
  • 32. © 2010 Oracle – Proprietary and Confidential 2009 32