This document discusses search engine optimization techniques. It covers analyzing Google algorithms, defining target markets, researching keywords, creating natural content and links, and using video and social media for SEO. Specific tips include increasing site speed and links, adding thematic content, blogging regularly, and using video transcripts and metadata. The goal is to interact with users in a natural way to increase engagement and conversions.
2. What we will cover
• Inside Google
• Google Caffeine
• Target market definition
• Own your niche
• Competition Analysis
• Keyword Research
• Natural Content
• Natural Link Building
3. Inside Google
• Why Google Rules the
web…
• Google has made 550
changes to it’s
algorithm in the last
one year
• Google Caffeine
• 80 : 20 Rule and 7
Golden Rules to get
Google Love
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4. Inside Google…
Google’s challenge:
• Crawl a large chunk of the web
• Index the resulting pages
• Compute how reputable those pages are
• Rank the returning pages according to users
queries as quickly as possible
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5. Inside Google
Caffeine
• Making user* feedback the key to new
Google
• As of April 23rd, Google Caffeine has gone
live
• With this Google has launched a new
generation of search.
• So what are the changes?
*Webmasters & Power searchers
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6. Caffeine Changes
SITE UP
• Site Speed
• Increase in links
• Thematic content
• Emphasis on social media
• Updated site
• Prominence of video
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7. Increasing site
speed
• Check your crawl stats on
Google webmasters
• Get a fast & less loaded
web server
• Merge & Compress
Javascript files
• Use CSS & Include Files
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8. Increase in links
• How many new links
did your site get?
• Why should anyone
link to your website?
• Subscriptions & feeds
• Get a community
around your website
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9. Thematic Content
• Group the content in your
website into sections
• Each section should have a
specific theme.
• Don’t have unrelated
themes on the same
website.
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10. Social Media
• Create a community
around your website
• Start with Blogging
• Position yourself as a
thought leader
• Have a facebook
business page
• Use Twitter to increase
your reach
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11. Blog popularity
• Choose the right blog software
• Host your blog directly on your domain
• Plan your post topics & titles
• Use plugins to enhance effectiveness
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12. Blog Popularity
• Make your presence felt in the blogosphere
• Tag your content on popular sites like
Technorati
• RSS Feeds
• RSS Aggregators
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13. Updated Site
• Update previous content
• Dynamic vs Static
Content
• News, Articles, Blogposts-
self or guest
• User Generated Content
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14. Prominence of
Video
Adding Video to the site
• Video’s depicting your
product/service
• Video’s depicting your
ambience
• Video Testimonials
• Interesting video’s from
your industry
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15. Video SEO
Techniques
• Make your video clips fresh & interesting
• Embed your videos within your website
• Give your video a catchy title
• Tag your video with relevant keyphrases
• Keep your videos to 3 minutes or less
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16. Video SEO
Techniques
• Provide transcripts of your videos
• Make use of a video sitemap
• Add descriptive metadata
• Link to video’s using from vblogs and
directories
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17. Why Natural is
better
• Talk to users in their language
• Encourage users to pitch in
• Allow users to rate your video’s
• Increase time on site
• Increase conversion rate
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20. Q&A
P: 1300 766 665
E: anup@arrowinternet.com.au
@seo_secrets
Sydney
Level 21, Tower 2,
Darling Park
Melbourne Sussex St
Level 1, 412 Collins St
VIC 3000
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Notes de l'éditeur
Let ’ s start with a show of hands, how many of us here have put some thought into getting a website on top ranking results ever. Leave your hands up if you found it tedious. For the next 30 mins, I will be talking about one of the critical factors in getting to the top spots for your chosen keywords. I will share with you simple, easy and effective methods of creating content for search. Over the past few years I have worked on 100s of websites from large information websites running into 30K pages to lead generation sites. Why is content important?
to your RSS feeds. Valuable content will get you powerful links. I will share with you an example of a parenting site that we we are working on. One of the terms we wanted to be found for was baby products.
e.g If you sell Bikes, have a different section for different types of bikes and one for Bike Parts e.g If you sell Bikes, have a different section for different types of bikes and one for Bike Parts
