The 2013 Conference brochure for the Hotel Association of Canada and Canadian Tourism Marketing Summit.

1. In honour of the Hotel Association
of Canada’s 100th Anniversary,
THANK YOU TO OUR SPONSORS
Big Picture Conferences has created a
PLATINUM SPONSORS
survey to help capture the memorable stories of
Canadian hoteliers. It’s an online time capsule that will let
future generations of hoteliers know more about the Hotel Industry.
Highlighted entries: When I wake up, the first thing I think
DINNER SPONSOR TITLE SPONSOR If I had to do it all over again, about is occupancy and then whether the
You have arrived.
I would not change anything. I think fire alarm will go off unexpectedly.
starting from the bottom and working all Steve White GM, Holiday Inn Conference
departments in a hotel gives you a feeling Centre Edmonton South AB
of knowing what it takes to get the job
done. Cathy Goyetche GM, Days Inn What does it take to be a GM?
“Patience, understanding, and being
& HUMANITARIAN AWARD HUMAN RESOURCES AWARD ENERGY & ENVIRONMENT AWARD Sydney, NS
positive (glass half full or more).”
W el c o m e T o Ca na da’ s
HAC’S 100th
CELEBRATION The best advice given to me… Mark Nichols GM, Greenwood Inn & H O T EL a n d T O U R I SM M a r k e ti n g
SPONSORS “…keep working, keep young.” Suites by Fortis Properties C o n f er en c e s
Michael Beckley
“…you can’t change the world by attacking “Strategy, execution, and measurement. FEB R UA RY 5 & 6 , 2 0 1 3
RECEPTION SPONSOR
everything at once. Take one part, change A genuine love of people and respect
it for the better, then move to the next. for all team members.” Anne Larcade H I LT ON T O R ON T O H O T EL
Eventually, your world is what you want President of Sequel Hotels and Resorts
it to be.” Laura Sheppard GM, Super 8,
GOLD SPONSOR Stettler, AB “It takes ownership, passion & vision, to
be an ambassador for your property,
If I could change one thing about the your brand and your ownership group.”
hotel industry, it would it be… Kent Murray GM, Holiday Inn Express
“…to make it more personal again.” Edmonton Downtown
SILVER SPONSORS
Hans Gerhardt Past GM, Sutton Place
Hotel, Toronto
“…to stop giving everything away for Visit the
BRONZE SPONSORS
nothing. We undervalue our services time capsule
Take the
hotel
in the mid-market.” Tim Rodgers
GM, Best Western Plus Kamloops AB survey. managers HOT E L
Share your
stories.
.ca A S SOC I AT ION
OF CANA DA
CONFERENCE &
CENTENNIAL CELEBRATION
BREAKFAST SPONSOR
FEBRUARY 5, 2013
CHIC hacconference.ca
AV PARTNER COFFEE PROVIDED BY PEN SPONSOR
cdntourismmarketing.ca
hotelinvest.ca
SAVE restaurantinvest.ca
hotel-resortinvest.ca
FEBRUARY 5, 2013 FEBRUARY 6, 2013
THE
DATES MAY 28-30, 2013
MEDIA PARTNERS
HACCONFERENCE.CA CDNTOURISMMARKETING.CA
Hilton Toronto Hotel

2. HACCONFERENCE.CA
HOT E L 7:00am // Breakfast
Toronto Ballroom Foyer
10:15am // Coffee Break
Toronto Ballroom Foyer
1:30pm //
Breakout sessions: CHOOSE ONE
2:45pm //
Breakout sessions: CHOOSE ONE
3:45pm // Coffee Break
Toronto Ballroom Foyer
A S SOC I AT ION Sponsored by
AM Plenary session #2
A1 Revenue Management:
The Basics And Beyond
B1 Revenue Management: The Outlook
Carmichael/Jackson
PM Plenary session
OF CANA DA 8:45am //
10:45am // OTA’s, Search
Engines & Media Companies—
Carmichael/Jackson
Chris Anderson Cornell University
Bonnie Buckhiester Buckhiester Management Ltd.
Michael Gibbons Delta Chelsea Hotel
4:15pm //
The Role Of Hotel Marketing
CONFERENCE & Can’t Live Without ‘Em & Can It Be Replaced By
CENTENNIAL CELEBRATION
Opening Remarks Wendy Lamont Coast Hotels & Resorts
Toronto Ballroom A2 When Millennials Go To Work Revenue Management?
Toronto Ballroom
Hank Stackhouse HAC Lara Barlow TRAVELZOO For Boomers, Gen X’s And Y’ers B2 Making The Temporary Foreign
Toronto Ballroom
FEBRUARY 5, 2013 Johnston Vito Curalli Hilton Worldwide
Claire Bishop MMGY Global Workers Program Work For You
AM Plenary session #1 Sabrina Geremia Google Canada Patrice Basille Brookstreet Hotel Adele Gutman Library Hotel Collection
Johnston
9:00am // A World View Amy Severson Expedia Paul de La Durantaye Hotel Le Germain Larry Mogelonsky
Denis Prud’homme Prud’homme International
Bryan Mark Lee Park Hyatt Toronto LMA COMMUNICATIONS INC.
Of Travel & Tourism… Wendy Swedlove CTHRC
And Canada’s Place In It 12:00pm // Buffet Lunch Christie Oreskovich Delta Chelsea Hotel Colin Morrison ARC The Hotel
Toronto Ballroom Toronto Ballroom Foyer Jackie Ross JRoss Hospitality Recruiters 5:15pm // Closing Remarks
Helen Marano The World Travel Toronto Ballroom
A3 HAC Travel Intentions Survey
and Tourism Council (WTTC) Hank Stackhouse HAC
Tom Thomson
FEB 5, 2013 @ 5:30pm
Toronto Ballroom FOYER
Cocktail Party!
3RD EDITION
7:00am // Breakfast 10:15am // Coffee Break 1:30pm // 2:35pm // 3:35pm // Coffee Break
Toronto Ballroom Foyer Toronto Ballroom Foyer Breakout sessions: CHOOSE ONE Breakout sessions: CHOOSE ONE Toronto Ballroom Foyer
A1 TAP’ing Into Future B1 Case Study: Ripley’s Aquarium
8:45am // AM Plenary session #2 Convention Bids Canada. How Investment In Attractions PM Plenary session
Opening Remarks 10:45am // The DMO Of The 21st Tom Thomson Builds Destination Appeal 4:00pm // Canada & USA:
Toronto Ballroom Century Toronto Ballroom Jeff Eastman Trends Analysis Projections LLC Tom Thomson Competitors Or Strategic
Lyle Hall HLT Advisory Inc. Mike Gamble SearchWide Peter Doyle Ripley’s Aquarium of Canada Allies? Brand USA Meets
Aaron Nissen Think! Social Media A2 Impact Of The Toronto 2015 The CTC
AM Plenary session #1 Wayne St. John Publicitas Canada Pan Am/Parapan Am Games B2 Casino Gaming’s Role In Toronto Ballroom
9:00am // The Power Carmichael/Jackson Marketing Destinations Amanda Lang CBC
Of Advertising 11:45am // Lunch Presentation Katherine Henderson Toronto 2015 Carmichael/Jackson Michele McKenzie CTC
Terry O’Reilly Demystifying Facebook Ronald Holgerson OTMPC Howard Blank Great Canadian Gaming Corporation
FEBRUARY 6, 2013 & Social’s Role For The
Christopher Thompson
Toronto Ballroom Noel Buckley Ottawa Tourism Brand USA
Travel Industry Paul Burns Canadian Gaming Association
Domestic and international Toronto Ballroom John Payne Caesars Entertainment 4:45pm // Closing Remarks
travel up close and under Lee McCabe Facebook Toronto Ballroom
the microscope. Lyle Hall HLT Advisory Inc.
CDNTOURISMMARKETING.CA