Strategy for Your Author platform - What and Why (Part 1/3)
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This presentation about the Author Platform is geared for fiction writers, memoirists, and poets. The focus here is on getting started and growing a platform with a strategy in mind. This is the first of three parts of the presentation. In this part we define the author platform of fiction writers, memoirists, and poets and then discuss the reasons for having a platform and specifically, online presence. Putting a strategy behind our author platform simplifies the process of building the platform and can make it more fun. Knowing what you are doing, why you are doing it, and who you are doing it for allows you to make conscious choices about your platform. Consciously choosing what to do and what not to do will make it easier to navigate the world of online marketing and will help you avoid the technology sprint and the chase of the next best thing.
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Strategy for Your Author platform - What and Why (Part 1/3)
- 2. Here’s What We’ll Cover Today: Putting strategy behind your author platform For: Fiction Writers, Memoirists, & Poets 1) What’s an Author Platform + How it Can Serve You 2) The Author Website 3) Blogging & Social Media
- 3. Can’t See Well? Click the View Fullscreen button Go LARGE
- 4. Excerpt from Jane Friedman’s blog post: A Definition of Author Platform, March, 2012
- 14. Excerpt from an Rachelle Gardner’s interview by Daniel Decker at the Author Platform Summit
- 15. Online Presence
- 16. WHY?
- 17. WHY? • At the most basic level, for people to get in touch with you. • And so you have something to put at the end of your bio. • Reach beyond your local community • People expect it. • It’s there 24/7.
- 18. Keep in mind…
- 21. Do You Need a Website?
- 23. Part 1 – Done; Two More To Go Putting strategy behind your author platform For: Fiction Writers, Memoirists, & Poets 1) What’s an Author Platform + How it Can Serve You 2) The Author Website 3) Blogging & Social Media
- 25. To Part 2: Site Content www.oritofri.com