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Jodie Mayer
Julien Concepts

   “Where creativity and
  concepts are endless…”
Client Background
Mr. Materazzi owns a winery in Italy and his wife is
 into the fashion & manufacturing industries
 within Trinidad & Tobago. They are family
 oriented persons. Mrs. Materazzi is heavily into
 charity ventures. The event proceeds goes
 towards her favourite charity. The event must
 reflect their love for each other’s culture & Saint
 Valentine’s Day. The venue must have “old world
 charm”. They would like to have WOW factor(s),
 food and music of both cultures. However the
 event must be detailed-oriented. Estimated
 budget of $93,680.
The Elaboration of
the 5Ws
Who?
What?
When?
Where?
Why?
How?
The Five (5) Senses
Sight

Sound

Taste

Smell

Touch
Sight




The venue will have an “old world charm” look. Very rustic and vintage
blending in elements of old Italian bistros and colonial Trinidad. A mélange
of Italian style in terms of décor, foods and perhaps beverages and
Trinidad and Tobago/Caribbean music and entertainment. This would be a
great way of exposing both locals and foreigners, if any to both cultures
hence creating global and cultural enlightenment.
Taste
Sound
Sound is an important element since it can
either make or break any event and set to tone
and mood for what is to follow with evening’s
proceedings. Our target audience in terms of
age grouping is set from 35 years and up. This
type of event is for more mature
individuals, therefore the music chosen has to
not only be inviting to the ear but also tailored
to soothe and captivate everyone present.
Smell
                 The fragrance on the night will be
           Evening Romance which will help create
           a mood of love and calmness within the
           venue. This is not a very highly scented
           candle but it does create a warm feeling
           in the atmosphere.



Disclaimer: Taking into consideration the varying amount of persons
at the venue on the night that may be allergic to high scented odors.
Elements of garlic, cheeses, (Italian) herbs & spices will monitored.
Touch
The WOW Factor
Décor meraviglioso- Marvelous Décor

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Events Mgmt Jan-May 2012

  • 1. Jodie Mayer Julien Concepts “Where creativity and concepts are endless…”
  • 2. Client Background Mr. Materazzi owns a winery in Italy and his wife is into the fashion & manufacturing industries within Trinidad & Tobago. They are family oriented persons. Mrs. Materazzi is heavily into charity ventures. The event proceeds goes towards her favourite charity. The event must reflect their love for each other’s culture & Saint Valentine’s Day. The venue must have “old world charm”. They would like to have WOW factor(s), food and music of both cultures. However the event must be detailed-oriented. Estimated budget of $93,680.
  • 3. The Elaboration of the 5Ws Who? What? When? Where? Why? How?
  • 4. The Five (5) Senses Sight Sound Taste Smell Touch
  • 5. Sight The venue will have an “old world charm” look. Very rustic and vintage blending in elements of old Italian bistros and colonial Trinidad. A mélange of Italian style in terms of décor, foods and perhaps beverages and Trinidad and Tobago/Caribbean music and entertainment. This would be a great way of exposing both locals and foreigners, if any to both cultures hence creating global and cultural enlightenment.
  • 7. Sound Sound is an important element since it can either make or break any event and set to tone and mood for what is to follow with evening’s proceedings. Our target audience in terms of age grouping is set from 35 years and up. This type of event is for more mature individuals, therefore the music chosen has to not only be inviting to the ear but also tailored to soothe and captivate everyone present.
  • 8. Smell The fragrance on the night will be Evening Romance which will help create a mood of love and calmness within the venue. This is not a very highly scented candle but it does create a warm feeling in the atmosphere. Disclaimer: Taking into consideration the varying amount of persons at the venue on the night that may be allergic to high scented odors. Elements of garlic, cheeses, (Italian) herbs & spices will monitored.
  • 10. The WOW Factor Décor meraviglioso- Marvelous Décor