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ken DeGilio, Brand Coach
Realtors, What is Your
authentic Brand?
100% Authentic
ALGO
ken DeGilio.com, Brand Coach
Today’s Agenda
BRAND AUDIT CHALLENGE
BRAND IDENTITY
CHALLENGE
STORY CHALLENGE
EDUCATOR, CREATOR &
BRAND COACH
ken DeGilio, Brand Coach
Why Branding rocks
YOUR BRAND
YOUR BRAND PROMISE
YOUR BRAND IDENTITY
“Visuals have an emotional
power for your audience.”
Laura Ries
?
What is Your
authentic Brand?
??
? ?
?
?
??
?
Tim Ferriss
START HERE
ALGO
BRAND
IDENTITY
BRAND AUDIT
STORY
BRAND AUDIT CHALLENGE
3-Legged Intro Race
brand identity
COLOR THEORY
MESSAGING
VISUAL HAMMER
How do you consistently
communicate your
authentic brand?
Colors = emotive
MESSAGING THAT’S
On Brand
Visual Hammer
Your Brandmark =
Brand Equity
A brand is a set of
distinguishing characteristics
that differentiates a
company, product or service
from another company,
product or service.
brand identity
Case Study #1
brand identity
Case Study #2
brand identity
Case Study #3
brand identity
Case Study #4
ALGO
BRAND IDENTITY
ALGO
CHALLENGE
FIND YOUR BRANDMARK
“When you tell a story about an
apparently trivial incident, it exposes
the entire fabric of your character.”
Stephen Denning
STORYTELLING
Tell the Right Story.
Tell the Story Right.
STORYTELLING
Case Study #1
STORYTELLING
Case Study #2
STORYTELLING
Case Study #3
STORYTELLING CHALLENGE
CAMPFIRE STORIES
We MADE IT!
ALGO
BRAND
IDENTITY
BRAND AUDIT
STORY
resources
Adobe Spark
Medium
PitchEngine/TinyPitch
Dan Schawbel,
personalbrandingblog.com
Ken DeGilio.com, Brand Coach Blog
Please Complete Survey:
http://www.kendegilio.com/ypn

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