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Social Networking as a Guerrilla Selling Weapon

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Orvel Ray Wilson, CSP
Orvel Ray Wilson, CSP

This document discusses the evolution of social media and its use as a marketing tool. It provides an overview of key concepts like the shift from Web 1.0 to 2.0, the 1-9-90 rule for social media engagement, and benefits of using social media like deeper customer relationships and improved search engine visibility. It also offers specific recommendations for how to use social media for business purposes, including listening, participating in conversations, tracking analytics, and developing an effective social media strategy and content.

BusinessTechnologie
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Social Media as a Guerrilla Selling Weapon ,[object Object],[object Object],[object Object],[object Object],Presented by:
 
How is Guerrilla Marketing Different? Instead of brute force, we use. . .
Evolution of the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evolution of the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Is SN for You? ,[object Object],[object Object],[object Object]
“ I think you should be more explicit here in Step 2.”
 
Who’s Watching? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why People Join Social Networks ,[object Object],[object Object],[object Object],[object Object]
1-9-90 ,[object Object],[object Object],[object Object],[object Object]
Why Invest in Social Media: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of Social Media: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where Does SN Fit? ,[object Object],[object Object],[object Object]
How Others are Using SN ,[object Object],[object Object],[object Object]
Not Just for Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Niche Social Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Joining the Conversation: Listen ,[object Object],[object Object],[object Object],[object Object]
Track What you Already Have ,[object Object],[object Object],[object Object],[object Object]
SN Fundamentals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Useful Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
SlideShare.com ,[object Object],[object Object],[object Object]
Things to Attract Traffic ,[object Object],[object Object],[object Object],[object Object],[object Object]
Driving Search Ranking ,[object Object],[object Object],[object Object],[object Object]
Lead me the down the path: ,[object Object],[object Object],[object Object]
The Big 5 Recommended Apps ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ping.fm ,[object Object],[object Object],[object Object],[object Object]
Private Networks ,[object Object],[object Object],[object Object]
Private Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing Your Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contribute to the Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10 Things to Do Right Now ,[object Object],[object Object],[object Object],[object Object],[object Object]
10 Things to Do Right Now ,[object Object],[object Object],[object Object]
10 Things to Do Right Now ,[object Object],[object Object],[object Object]
10 Things to Do Right Now ,[object Object],[object Object]
Priority Steps ,[object Object],[object Object],[object Object]
Thank you! ,[object Object],[object Object],[object Object]

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Social Networking as a Guerrilla Selling Weapon

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Notes de l'éditeur

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