1. We enable the mobile experience
Create next generation mobile websites
– quickly, conveniently and in highest quality.

2. Who we are
10 years of mobile experience focused on
your success.

3. Netbiscuits is the worldwide leading and award winning mobile
mobile development and publishing platform
 Founded in 2000, profitable since 2003
 Currently 80 FTE employees
 Offices in U.S., Germany and Singapore
 Growing its business more than 40% per year
 Active in +50 countries with offices in Europe,
North America, Asia
 Awarded ME Awards for Best Mobile Publishing
Platform in 2009
 Awarded Top 50 Deloitte Touche fastest
Growing German tech companies in 2009
 + 300 premium business customers worldwide
 Global network of +50 solution, reselling and
platform partners
 Supporting + 5000 Mobile Web developers
21.01.2010 Strictly Confidential 3

4. Hundreds of businesses from Publishing, Web, Entertainment, Marketing,
Advertising, Social Networking & Commerce go mobile with Netbiscuits
Content & Media Web, Commerce, Marketing, Web, Advertisers Software Vendors
Publishers, Carriers Internet Service Prov. Mobile Agencies Payment Providers Application Developers
Consumer & Industry Brands
21.01.2010 Strictly Confidential 4

5. Netbiscuits hosts more than 10.000 Mobile Websites and serves more
than 2 Billion Mobile Pages and Content Items each month
100% traffic increase each year and growing!
21.01.2010 Strictly Confidential 5

6. What we provide
Standard software for businesses in the
mobile value chain.

7. There are three major challenges for businesses to bring Internet
content to mobile successfully and profitably
Businesses Mobile Subscribers
Software and
mobile device
fragmentation
Service Creation
Monetization
21.01.2010 Strictly Confidential 7

8. Netbiscuits solves these challenges allowing businesses to utilize
standardized software tools to …
… create
Netbiscuits enables you to create perfectly
formatted rich media mobile websites faster
& easier than ever before
… publish
Netbiscuits allows you to publish any
content to any mobile device on any
network in any country worldwide
… monetize
Netbiscuits makes it easy for you to
integrate mobile advertising and mobile
commerce to generate revenues fast

9. Netbiscuits SaaS standard software platform provides all tools
businesses need in the mobile value chain
Creation
 Integrated Development
Monetization Environment
 Ad-Server interface  Mobile Developer SDK
 Ad-Network interface  Web Tools (Sitebuilder, Media
 Payment interface Repository, POI-Locator & Mapping,
Couponing & Messaging, Feed
 Tracking interface Mobilizer)
 Device Testing & Simulation
Collaboration
 Open Web Platform Management
 Developer Community  Device Database
 App Store  Content & Media
 Applications
Mobile Serving  Campaigns
 Device Detection  Reporting
 Content / Site / Ad Optimization
 SEO Optimization
 Rich Media Transcoding and Delivery
 Messaging

10. Develop mobile websites faster and more efficient than ever before
with Biscuits and BiscuitML
Write your mobile web application once, run in any mobile device browser! Rapidly
deploy mobile websites across platforms & devices utilizing Biscuits building blocks.
Content Ingredients for Biscuits Rendered mobile site
mobile website
Header
Navigation
RSS
Tabbed Container
Teaser
Widget
Map / POI
Scripting Slideshow
TagCloud
Footer

11. Netbiscuits allows you to develop next generation mobile websites for
legacy and Smartphones in highest quality
Netbiscuits Rich Internet Features allow you to bring “Web 2.0” to mobile websites
by integrating Javascript/AJAX across all major Smartphone platforms.
Rich Internet Features
Integrate Javascript/AJAX
One code base for many phones
such as iPhone, G1, NexusNokia
N Series, Nexus, Blackberry, …
Integrate Slideshows, Tabbed
Browsing and more

12. Netbiscuits SaaS software approach is unique and provides highest
convenience in creating mobile websites
Browser-based WYSIWYG software tools such as the Mobile Sitebuilder or POI locator
allow developers to design, develop, test , deploy and host and report mobile websites
within minutes.
21.01.2010 Strictly Confidential 12

13. Netbiscuits Feed Mobilizer lets you conveniently create and manage
mobile websites from various feed sources via the Sitebuilder
Netbiscuits provides “flip a switch” creation of hundreds of mobile websites by utilizing
feeds from various data sources or CMS via XML or RSS feeds.
XML 1
XML 2
Netbiscuits Feed
Manager
Netbiscuits
XML 3 Sitebuilder
RSS
Netbiscuits User
Feeds Mobile Websites
21.01.2010 Strictly Confidential 13

14. Netbiscuits mobile serving technology dramatically improves the
end-user experience of mobile websites
21.01.2010 Strictly Confidential 14

15. Netbiscuits overcomes software fragmentation by providing a truly
global, intelligent device detection & database …
> 200 Carrier
networks world-
 Only true global mobile device database with more wide
than 1000 in-house tested parameters and +6000
mobile device profiles
 Multiple tier intelligent device detection for device,
browser, carrier network paramaters > 300 User Agents
 Parameter + layout tests for each Biscuit-Element per device
ensure unmatched quality on Legacy and Smart
Hardware
phones
 Mobile devices profiles include also Internet
enabled wireless devices such as Gaming Consoles,
TVs, In-Car Navigation Systems, Tablets and eBooks > 5000 Mobile
 Daily updates for new mobile devices on API Devices worldwide
> 10 Software
> 15 Mobile > 500 Content
> 6 Mobile OS revisions per
Browsers Formats
Mobile OS
Software
21.01.2010 Strictly Confidential 15

16. … and an integrated content rendering, rich media transcoding and
optimization engine for any Internet-enabled wireless device
Device specific
optimization
Convergent cross
platform delivery
21.01.2010 Strictly Confidential 16

17. Netbiscuits allows you to integrate, transcode and deliver rich media
seamlesslyinto your mobile websites
A powerful rich media transcoding engine handles all major media formats and
converts your source files into the suitable mobile formats - completely automated.
Media Support for Images, AnimGIF,
Video , Flash-Video, Music downloads,
Ringtones, Wallpapers
Automated media transcoding
Mobile Video and Audio streaming
Web Management and FTP Upload
Interface
Integrated DRM
Mobile Video Advertising (Pre-, Mid-,
Post-Roll, Adstitching, …)

18. Netbiscuits bridges the gap between browsable and client applications
by providing hybrid apps
Businesses can efficiently roll-out their mobile web applications as browseable mobile
website or via a thin client. Netbiscuits provides thin clients for all major mobile OS such
as Android, iPhone, WindowsMobile and Blackberry which utilize a mobile website in its
core.
Shell
Browser View
Mobile Website Hybrid App
21.01.2010 Strictly Confidential 18

19. Netbiscuits allows businesses to collaborate, promote, distribute and
sell their mobile web application on a developer platform
More than 5000 developer from +50 countries work on our developer community
platform each day. The requirements of our customers and the developer community
drive our software roadmap.
21.01.2010 Strictly Confidential 19

20. Rely on the Netbiscuits high performance SaaS platform to power
your mobile services
Netbiscuits is fast, scalable, reliable and secure. With no software or hardware to
install, maintain or upgrade publishing to mobile is easier than ever before.
Serving to + 50 countries
Processing + 2 Bill. Mobile Pages p.
month
Streaming +150.000 videos per day
24 x 7 Global Support
SAS 70 Level II certified data center at
Rackspace
Multitier, fully redundant architecture
Security audited
Working according to PCI compliance
guidelines

21. Netbiscuits redefines Time to Market and service creation efficiencyof
businesses to go mobile
Developers can reduce project duration from deploying mobile websites drastically from
months to days. Faster development, easy to use tools, no device testing and standardized
interfaces to CMS and back-end systems lets you achieve fast ROI on your mobile web
programs.
Lower cost and faster ROI Less time in development
Implmentation Time
Project Cost
Other mobile Months
service providers
Days
Netbiscuits
Time
21.01.2010 Strictly Confidential 21

22. Choosethe leading platformformobile websites!
Open
Web Software
Global
High Quality
Flexible
Convenient
Scalable
Reliable
21.01.2010 22

23. How it works
Netbiscuits web based software
framework for Mobile Websites.

24. Standard hosted mobile web applications
Next generation mobile websites are created, managed, hosted on the Netbiscuits
web platform & served optimized to any mobile device.
Sitebuilder Netbiscuits Engine
BiscuitML
Predefined Device Recognition
BiscuitML
Templates
BiscuitML
Templates
Templates
Dispatcher
Can be used in
Content Adaption
Netbiscuits User Standard Application 1
Create & Edit
Standard Applications Create & Edit with Sitebuilder;
with the PC Browser Use predefined templates
Standard Application 2
Media
Repository
Create & Edit with Sitebuilder;
Use predefined templates
…
Hosting by Rackspace

25. Custom API mobile web applications
Develop dynamic mobile websites with connection to your backend systems served
and optimized by the Netbiscuits Publishing API to any mobile device.
Customer IT Infrastructure
Content Management
Infrastructure API‘s
Netbiscuits Engine
XML Content
Systems
Files
Device Recognition
Dispatcher
Customer Web Application Server Content Adaption
HTTP
Custom Application Request
Custom Application
Custom Application
Communicate with
Communicate with
Business Logic; Customer;
Developed by
Business Logic;
Developer Generate BiscuitML
Communicate with Business Logic;
Generate BiscuitML
Generate BiscuitML BiscuitML
Develop & author
Custom Applications
using .NET and JAVA
Netbiscuits
Developing Tools.
Media
Repository
Databases Media Server
Upload via FTP or Web
Frontend
Hosting by
Rackspace

26. Custom API mobile web applications hosted byNetbiscuits
Netbiscuits hosts and serves dynamic mobile websites with connection to your
backend systems served for you.
Customer IT Netbiscuits Engine
Infrastructure
Custom Application Device Recognition
Content Management
Systems
HTTP Request
Logic Dispatcher
Infrastructure API‘s
Content Adaption
Files XML Special Parser
(different formats)
BiscuitML
BiscuitML
BiscuitML
Templates
Databases Templates Media
Templates
Repository
Hosting by Rackspace

27. Integratewith your backends using standardized interfaces
Netbiscuits provides flexible interfaces to connect to common back-end systems such
as CMS, Databases, APIs, Ad Servers, but also proprietary systems.
Examples for Customer IT
integrations Infrastructure
Content Management
Systems Custom Application
Infrastructure API‘s Logic
BiscuitML
Files
ATOM,RSS, Special Parser
SportsML, NewsML
(standardized formats)
Databases BiscuitML
BiscuitML
BiscuitML
Templates
Templates
Templates
XML
(proprietary format)
Media Server

28. Our customers
Learn how others utilize Netbiscuits to
their advantage.

29. Netbiscuits „Golden Rules“ forsuccessfulmobile websites
(1) Design and develop for use case
(2) Ensure great user experience
(3) Treat mobile as relevant medium and not like the
‚little brother‘ of the PC web
(4) Optimize for small screen and huge variety of
mobile devices
(5) Use personalization which only a mobile device can
deliver such as Location based information
(6) SEO optimize your mobile website
(7) Redirect users from ‚www‘ to your mobile website
seamlessly
(8) Apply proven web business models on mobile as
well
(9) Integrate Mobile into your cross media marketing
mix
(10) Use supporting distribution channels such as App-
Stores, Widgets and Carrier decks

30. eBay
Mobile Commerce | Mobile Auction Platform
Created by
Customer
eBay is the world's online
marketplace, enabling
trade on a local, national
and international basis
Solution
Mobile Commerce Web
Portal with easy access to
eBay search, My eBay,
auctions and bids, SMS
alerts
Launch
2003 (Redesign 2008)
Market
Available in + 10
countries & languages
URL
m.ebay.com
wap.ebay.de
wap.ebay.ie

31. Yahoo!
Mobile Gaming | Fantasy Football
Created by
Customer
Yahoo! Inc. is one of the
world's largest global
online network of
integrated services.
Solution
Mobile web portal ,
Interactive Fantasy
league to manage your
team ,with tell a friend,
Yahoo ad-server and
Blueprint integration
Launch
2008
Market
USA

32. BILD MOBIL
Mobile Publishing | News Portal
Created by
Customer
BILD is Germany’s biggest
daily and the 4th biggest
newspaper worldwide.
Solution
Mobile web portal, with
News, Entertainment,
Sports, LIVE ticker,
Video, Weather, ADAC
info, Finance market,
Advertising. Free of
charge for Bild MVNO
customers
Launch
2008
Market
Germany, Austria,
Switzerland
URL
wap.bild.de

33. ABC - Lost
Mobile Marketing| TV Show Portal
Created by
Customer
ABC, part of the Disney-
ABC Television Group, is
one of the leading
American TV networks.
Solution
• TV show portal
• Photo & video gallery
• Character bios
• Episode summaries
• Games & alerts
Launch
2009
Market
USA
URL
m.abc.com

34. ABC - Desperate Housewives
Mobile Marketing | TV Show Portal
Created by
Customer
ABC, part of the
Disney-ABC
Television Group, is
one of the leading
American TV
networks.
Solution
• TV show portal
• Photo & video
gallery
• Character bios
• Episode
summaries
• Games & alerts
Launch
2009
Market
USA
URL
m.abc.com

35. SPIEGEL MOBIL
Mobile Publishing | News Portal
Created by
Customer
SPIEGEL ONLINE is
Germany’s largest news
website.
Solution
Mobile web portal,
advertising, tell a friend,
news archive, audio,
video streams, Wiki
(Spiegel Wissen)
Launch
2006 (re-design 2008)
Market
Europe
URL
m.spiegel.de

36. Stargate Universe
Mobile Marketing | TV Show Portal
Created by
Customer
Stargate Universe is a TV
show produced by MGM
(Metro-Goldwyn-Mayer),
a leading media company
in the USA.
Solution
• TV show portal
• News
• Photo galleries
• Video streaming
• Episode summaries
Launch
2009
Market
USA
URL
http://m.stargate.mobi

37. WELT
Mobile Publishing | News Portal
Created by
Customer
WELT is a national
German daily newspaper
of the Axel Springer AG
Solution
Mobile Portal for daily
news , sports, stock infos
Launch
2008
Market
Germany, Austria,
Switzerland
URL
wap.welt.de

38. kicker
Mobile Publishing | Sports Portal (iPhone-optimized)
Created by
Customer
kicker is one of the
leading brands and
publishers for sports
content in Germany.
Solution
iPhone-optimized web
site, provides stats, live
results, news for soccer,
basketball, tennis,
formula 1, SMS alerts,
downloads
Launch
2008
Market
Germany, Austria,
Switzerland
URL
iphone.kicker.mobi

39. GameStar
Mobile Publishing | Special Interest Portal
Created by
Customer
GameStar is a publication
of IDG Communications
Media, a German
subsidiary of IDG, Boston,
the world‘s leading IT
media, research and
exposition company.
Solution
• Special interest portal
• News & charts
• User votings
• Latest releases
• Game search
• Picture galleries
Launch
2009
Market
Germany, Austria,
Switzerland
URL
mobile.gamestar.de

40. MTV Nick
Mobile Marketing | TV Portal
Created by
Customer
MTV Networks, a
subsidiary of Viacom
International Inc., is the
world's leading online
music entertainment
company.
Solution
• TV portal
• Game download
• Video download
• Photo galleries
• Program information
Launch
2009
Market
USA
URL
wap.nick.com

41. RTL
Mobile Publishing | TV Portal
Created by
Customer
RTL is one of the most
popular TV channels in
Germany and market
leader in the 14 to 49
audience group.
Solution
• TV portal
• Program information
• Video streaming
• Game download
• Photo galleries
• Weather information
• Click-to-call
• Tell-a-friend
Launch
2009 (Rebrush)
Market
Germany, Austria,
Switzerland
URL
m.rtl.de

42. Gua
Mobile Publishing | Entertainment Portal
Created by
Customer
GUA, Malaysia’s most
popular entertainment
and lifestyle portal, is a
subsidiary of Media
Prima Berhad, Malaysia’s
largest media investment
group.
Solution
• Entertainment portal
• Celebrity news
• Lifestyle tips
• Partnership advice
• Comments (UGC)
• Feedback form
Launch
2009
Market
Malaysia
URL
mobile.gua.com.my

43. SPIKE
Mobile Marketing | TV Portal
Created by
Customer
Spike, a subsidiary
of Viacom
International Inc., is
a special interest TV
& online format for
men.
Solution
• Special interest
news
• Foto galleries
• Video downloads
Launch
2009
Market
USA
URL
m.spiketv.com

44. YELLOWPAGES.COM
Mobile Search | Directory Service
Created by
Customer
AT&T Interactive, a
subsidiary of AT&T, a
premier US telecom
holding company, is an
industry leader in local
search products and
services.
Solution
• Business search
• Popular nearby
• Popular categories
• Popular businesses
• Set location
• Maps & directions
• Reviews (UGC)
• Click-to-call
Launch
2009
Market
USA
URL
m.yp.com

45. Pagine Gialle
Mobile Search | Directory Service
Created by
Customer
SEAT Pagine Gialle group
is a major multimedia
platform for information,
communication, search,
and advertising in Italy.
Solution
• People search
• Business search
• Reverse phone
• Reverse address
• Maps
• Driving directions
• Click-to-call
Launch
2009
Market
Italy
URL
m.paginegialle.it

46. Immonet.de
Mobile Search | Real Estate Portal
Created by
Customer
Immonet.de, a Axel
Springer AG company, is
one of Germany’s leading
real estate portals.
Solution
• Real estate portal
• Local search
• ID search
• Photo galleries
• Save results
• Click-to-call
• iPhone optimized
Launch
2009
Market
Germany
URL
iphone.immonet.de

47. WhitePages
Mobile Search | Directory Portal
Created by
Customer
WhitePages provides
contact information
online for almost 200
million U.S. adults.
Solution
• People Search
• Business Search
• Reverse Phone
• Reverse Address
• Maps
• Driving Directions
• Click-to-call
Launch
2009
Market
USA
URL
m.whitepages.com

48. Clipfish
Mobile Publishing | Video Community Portal
Created by
Customer
Germany’s 3rd biggest
video community besides
Youtube
Solution
Mobile video community
with free downloads and
uploads, video search,
tell-a-friend
Launch
2006 (re-design 2008)
Market
Germany, Austria,
Switzerland
URL
mobile.clipfish.de

49. Going
Mobile Community | Urban Culture Portal
Created by
Customer
Going is a portal for the
urban culture scene in
New York, San Francisco,
Los Angeles and more
than 25 other cities.
Solution
• Multi city portal
• Event calendar
• Location directory
• Search
• UGC live integration
Launch
2009
Market
USA
URL
m.going.com

50. Adidas.tv
Mobile Marketing | Video Community Portal
Created by
Customer
Adidas AG is one of the
leading sports brands in
the world.
Solution
• Video community
• Video streaming
• Video download
• Shop finder
• UGC reviews
• Tell-a-friend
• Click-to-call
Launch
2009
Market
USA
URL
m.adidas.tv

51. Idealo
Mobile Search | Price Comparison
Created by
Customer
Idealo, a Axel Springer
AG company, is one of
the leading price finder
services in Germany.
Solution
• Price comparison
• Test reports
• UGC product reviews
• UGC shop reviews
• +620,000 products
Launch
2009
Market
Germany
URL
m.idealo.de

52. HRS – Hotel Reservation Service
Mobile Commerce | Booking Portal (iPhone optimized)
Created by
Customer
HRS is the leading
German hotel booking
platform for business and
private customers with
over 230,000 hotels in
180 countries worldwide.
Solution
• Booking platform
• Search (GPS support)
• Reservation service
• Cancelation service
• Add-to-calendar
• Maps (GPS support)
• Click-to-call
• SSL encryption
• 12 languages
• iPhone optimized
Launch
March 2009
Markets
worldwide
URL
iphone.hrs.com

53. Enterprise Rent-A-Car
Mobile Commerce | Booking Portal
Created by
Customer
Enterprise rent-a-car is a
leading international car
rental agency located in
over 3,800 destinations
throughout over 80
countries worldwide.
Solution
• Rental car portal
• Reserve a car
• Search for outlets
• Customer log in
• Click-to-call
Launch
May 2009
Market
worldwide
URL
www.enterprise.mobi

54. National Car Rental
Mobile Commerce | Booking Portal
Created by
Customer
National Car Rental
is a leading
international car
rental agency
located in over
3,800 destinations
throughout over 80
countries worldwide.
Solution
• Rental car portal
• Reserve a car
• Search for outlets
• Customer log in
• Click-to-call
Launch
May 2009
Market
worldwide
URL
www.nationalcar.mo
bi

55. Siemens
Mobile Marketing | Corporate Portal
Created by
Customer
Siemens AG is a global
leader in electronics and
electrical engineering,
operating in the industry,
energy and healthcare
sectors.
Solution
• Corporate portal
• Press center
• Stock charts
• Event calendar
• Search
• Contact form
• Tell-a-friend
• Multi-lingual
Launch
2009
Market
worldwide
URL
m.siemens.com

56. IBM Smarter Cities
Mobile Marketing | Corporate Portal
Created by
Customer
IBM is a pioneer in
information technology
and one of the leading IT
consulting companies
worldwide.
Solution
• Corporate portal
• Project Information
• City information
• Video gallery
• Click-to-call
Launch
2009
Market
Germany, UK, Italy,
France

57. McDonald´s
Mobile Marketing | Product Portal
Created by
Customer
McDonald's is the leading
global foodservice
retailer with more than
31,000 local restaurants
serving more than 58
million people in 118
countries each day.
Solution
• Product portal
• Product information
• Nutrition facts
• Restaurant finder
• Click-to-call
Launch
2009
Market
Germany, Austria,
Switzerland
URL
m.mcdonalds.de

58. Media Smart
Mobile Marketing | Various Campaigns
Created by
Customer
MediaSmart, a division of
Sensis, Australia's leading
information resource
company, reaches over
9.2 million Australians
online and 2.3 million via
mobile.
Solution
Ad landing pages for:
• Hugo Boss
• Disney / Pixar
• IBM
• Australian Army
Launch
2009
Market
Australia

59. Bon Jovi
Mobile Marketing | Artist Portal
Created by
Customer
Bon Jovi, one of the
world’s most famous
rock bands, is signed to
Universal Music Group.
Solution
• Artist portal
• News & tour dates
• Video download
• Photo gallery
• Q&A area
Launch
2009
Market
USA
URL
m.bonjovi.com

60. Wendy´s
Mobile Marketing | Product Portal
Created by
Customer
Wendy's is a fast food
retailer with more than
6,600 restaurants in the
USA and 21 other
countries.
Solution
• Product portal
• Nutrition information
• Restaurant search
• Click-to-call
• Maps
Launch
2009
Market
USA
URL
m.wendys.com

61. bebe young care
Mobile Marketing | Download Site
Created by
Customer
Bebe young care is a
Johnson & Johnson
brand. J&J is one of the
world‘s industry leaders
in health and well-being
with more than 250
companies in 57
countries worldwide.
Solution
• Download site
• Wallpaper download
• Screensaver download
Launch
2009
Market
Germany
URL
m.generationwg.de

62. Contact
wantbiscuits@netbiscuits.com
www.netbiscuits.com
Europe North & South America Asia
Netbiscuits GmbH Netbiscuits, Inc. Netbiscuits Pte Ltd
Europaallee 10 1760 Reston Parkway, Suite 304 #02-01 The Aquarius
67657 Kaiserslautern Reston, VA 20190 21 Science Park Road
GERMANY USA Singapore 117628
Tel +49 631 303 1400 Tel +1 703 435 9008 Tel +65 6777 8337
Fax +49 631 303 1414 Fax +1 703 889 5126 Fax +65 6777 8557
sales_emea@netbiscuits.com sales_america@netbiscuits.com sales_apac@netbiscuits.com