The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Open Source Your Business or Project
1. May the Source
be with you
David Weingartner @d_weingartner
Conor Trawinski @conortrawinski
This work is licensed under Creative Commons Attribution Share Alike
4.0 (CC BY-SA 4.0) https://creativecommons.org/licenses/by-sa/4.0/
Open Source & Commoning 3.Juli.2017
Impact Werkstatt at Social Entrepreneurship Academy
2. Open Source & Commoning 3.Juli.2017
OuiShare connects people and accelerates projects for
systemic change. We question and experiment with social
models based on collaboration, openness, and fairness.
Our projects range from event production to media publishing, research,
community incubation and education. Most importantly, we build bridges within
a diverse community of innovators, thought leaders, professionals and citizens.
Founded in 2012 in Paris by a handful of enthusiasts, OuiShare is now an
international leader in the field of collaborative and networked society, with 80
active members in Europe, the Americas and North Africa.
3. Open Source & Commoning 3.Juli.2017
NYC
QUEBEC
PERU
ARGENTINA
MEXICO
COLOMBIA
BRASIL
GERMANY
FRANCE
SPAIN
MOROCCO
ITALY
UK
NORWAY
FINLAND
BELGIUM
NL
ISRAEL
LEBANON
SYRIA
HUNGARY
BULGARIA
ROMANIA
POLAND
AUSTRIA
CROATIA
6 Regions
27 Countries
50 Cities
OuiShare International Community
4. Open Source & Commoning 3.Juli.2017
Acceleration for Open
Source Hardware Startups.
POC21
5. Open Source & Commoning 3.Juli.2017
Where digital
communities meet and
join forces, from the
fringes to the core
OuiShare Fest
Image Source:
www.stefanoborghi.com
6. This work is licensed under Creative Commons Attribution Share Alike
4.0 (CC BY-SA 4.0) https://creativecommons.org/licenses/by-sa/4.0/
Open Source & Commoning 3.Juli.2017
May the Source
be with you
7. Open Source & Commoning 3.Juli.2017 Source:
Everything is a Remix by Kirby Ferguson
Nature is a Remix
Watch from 22:49 – 23:55
Everything
is Remix
https://youtu.be/nJPERZDfyWc?t=22m49s
8. Nature is the most
basic resource
Open Source & Commoning 3.Juli.2017 Photo Source:
www.pexels.com
10. Elinor Ostrom
Open Source & Commoning 3.Juli.2017
Photo Source:
www.garretthardinsociety.org &
www.collective-action.info
Garreth Hardin Tragedy of the Commons?
11. Open Source & Commoning 3.Juli.2017
Photo Source:
www.annadoherty.wordpress.com &
www.lithiccastinglab.com
Early Inventions
13. Open Source & Commoning 3.Juli.2017 Source:
Everything is a Remix by Kirby Ferguson
Star Wars is a Remix
Watch from 09:20 – 12:13
Everything
is Remix
https://youtu.be/nJPERZDfyWc?t=9m20s
15. “if your idea is unique,
easily copied and can be
sold on a local market, it
will be.”
Open Source & Commoning 3.Juli.2017
Photo Source:
www.flickr.com/photos/sparkfun/6290800550
Attribution 2.0 Generic (CC BY 2.0)
Nathan Seidle
16. A Creative Commons license:
Open Source & Commoning 3.Juli.2017
is one of several public copyright licenses that enable the
free distribution of an otherwise copyrighted work. A CC
license is used when an author wants to give people the
right to share, use, and build upon a work that he/she has
created.
is computer software with its source code made available
with a license in which the copyright holder provides the
rights to study, change, and distribute the software to
anyone and for any purpose. Open-source software may
be developed in a collaborative public manner
Open-source software (OSS):A Common:
is a shared resource managed by a community who create
rules to make the resource durable. The resource cannot
be monopolised by one or a group of individuals; it has to
be as opened as possible. The resource is not private or
public; it is a third thing: a common.
consists of physical artefacts of technology designed and
offered by the open design movement.
Open Source Hardware:
Some Definitions
Source:
www.wikipedia.org
17. Open Source & Commoning 3.Juli.2017 Source:
Everything is a Remix by Kirby Ferguson
A Rich Public Domain
https://youtu.be/nJPERZDfyWc?t=32m57s
Watch from 32:57 – 34:27
Everything
is Remix
18. Open Source is
AN ATTITUDE
Not just methods and licenses
Open Source & Commoning 3.Juli.2017
19. Open Source & Commoning 3.Juli.2017 Source:
www.reprap.org
20. Open Source & Commoning 3.Juli.2017 Source:
www.blog.adafruit.com
21. Open Source & Commoning 3.Juli.2017 Source:
www.blog.adafruit.com
22. Open Source & Commoning 3.Juli.2017 Source:
www.blog.adafruit.com
23. Open Source & Commoning 3.Juli.2017 Photo Source:
www.pixbay.com
Sounds Like Hippie Bullsh**?
25. Open Source & Commoning 3.Juli.2017
Are you
Convinced?
26. Open Source & Commoning 3.Juli.2017 Source:
Open Models by Louis-David Benyayer
Louis-David Benyayer
27. Open Source & Commoning 3.Juli.2017 Source:
Open Models by Louis-David Benyayer
28. Open Source & Commoning 3.Juli.2017
Why is Open Sourcing
important for you?
• Share knowledge
• Become visible
• Build an ecosystem / community
• Produce faster
• Meet a challenge
Source:
Open Models by Louis-David Benyayer
29. Open Source & Commoning 3.Juli.2017
Wikipedia
Knowledge Sharing
Kahn Academy
30. Open Source & Commoning 3.Juli.2017
Platform Design Toolkit by Simone Cicero
Visibility & Knowledge Sharing
Human Centered Design by IDEO
31. Open Source & Commoning 3.Juli.2017
Tesla
Build an Ecosystem / Community
Rep Rap
Source:
www.forbes.com &
www.schinken.github.io
32. Open Source & Commoning 3.Juli.2017
Build an Ecosystem / Community
Kartoffel Kobinat
Source:
www.kartoffelkombinat.de
33. Open Source & Commoning 3.Juli.2017
WikiSpeed
Produce Faster
Open Source Ecology
34. Open Source & Commoning 3.Juli.2017
Watch from 00:00 – 01:25
POC 21Safecast
https://vimeo.com/148839195
35. Open Source & Commoning 3.Juli.2017 Source:
Open Models by Louis-David Benyayer
What aspects of my
project do I Open Source?
• Open Industry & Open Hardware
• Open Software
• Open Art & Open Creativity
• Open Knowledge & Open Science
• Open Data
• Open Governance
36. Open Source & Commoning 3.Juli.2017
Open Hardware & Open Industry
Open Source Ecology
38. Open Source & Commoning 3.Juli.2017
Open Art & Open Creativity
Free Music ArchivePexels.com
39. Open Source & Commoning 3.Juli.2017
Open Art & Open Creativity
Free SoundsThe Noun Project
40. Open Source & Commoning 3.Juli.2017
Open Knowledge & Open Science
41. Open Source & Commoning 3.Juli.2017
Open Data & Open Governance
Watch it here:
Smart Citizen
Safecast
MiniDoc
https://vimeo.com/88977637
42. Open Source & Commoning 3.Juli.2017
Open Governance
BuitenBeter
43. Open Source & Commoning 3.Juli.2017
• Greater Public
• Partners
• Clients
• An Ecosystem
• Providers
• Students
• Professionals
• ….
Who do you imagine being the users
of what you have open sourced?
Source:
Open Models by Louis-David Benyayer
44. Open Source & Commoning 3.Juli.2017
“Forming an institution is inherently
exclusionary – you cant hire everyone
to your company who could contribute
value“
Clay Shirky
Image Source:
www.commons.wikimedia.org
45. Open Source & Commoning 3.Juli.2017
• Producing
• Reviewing
• Design
• Spreading & Promoting
(Writing, Organize Events etc.)
• Helping at support (answering
questions etc.)
• ….
How they will be contributing?
Source:
Open Models by Louis-David Benyayer
46. Open Source & Commoning 3.Juli.2017
• Learning
• Meet new people / Community
• Visibility & recognition
• Building an ecosystem
• Execute faster / execute with
less resources
• Overcome a challenge….
Why they will be contributing?
Source:
Open Models, Open Source GitHub &
Mozilla Contributors Research
47. Open Source & Commoning 3.Juli.2017
What will people be allowed
to do with the content?
What rules are attached to
the content?
48. Open Source & Commoning 3.Juli.2017 Source:
https://opensource.org/licenses
There are more than 70 open
source licenses certified by the
Open Source Initiative. (and
hundreds more non certified)
49. Open Source & Commoning 3.Juli.2017
How will you ensure
the sustainability
of your project?
Source:
Open Models, Open Source GitHub & Mozilla
Contributors Research
50. Open Source & Commoning 3.Juli.2017
Image Source:
www.designabetterbusiness.com &
www.strategyzer.com
“A business model describes the
rationale of how an organization
creates, delivers, and captures value”Alexander Osterwalder
51. Open Source & Commoning 3.Juli.2017
• Expertise & Experience based
• Design based
• “Manufacturing” based
• Platform based aka “Standartize &
Leverage”
• Partnerships with funding
organizations
• Voluntary Donations
Consider difference between soft- &
hardware (marginal cost, supply
chain & quality/safety)!
Existing Approaches:
52. Open Source & Commoning 3.Juli.2017
Oracle MySQLWikiSpeed
Expertise & Experience Based
53. Open Source & Commoning 3.Juli.2017
Design Based
WikiHouseArduino
54. Open Source & Commoning 3.Juli.2017
Manufacturing Based
Cataclysm: Dark days aheadSparkfun
55. Open Source & Commoning 3.Juli.2017
Platforms / Standardize & Leverage
Open Desk
“Users can download design files to make products DIY or
have it made by a local makerspace. Revenue gets split
between designer, OpenDesk platform and makerspace”
56. Open Source & Commoning 3.Juli.2017
Platforms / Standardize & Leverage
Tesla
57. Open Source & Commoning 3.Juli.2017
Platforms / Standardize & Leverage
Google Android
Source:
www.androidauthority.com
58. Open Source & Commoning 3.Juli.2017
Partnership with funding Organizations & Voluntary donations
Wikipedia fundraiser Mozilla open source support
59. Open Source & Commoning 3.Juli.2017
Arduino Business Model
Source:
www.slideshare.net/btincq
60. Its not black or white!
It’s a continuum
OPEN vs. CLOSED
This work is licensed under Creative Commons Attribution Share Alike
4.0 (CC BY-SA 4.0) https://creativecommons.org/licenses/by-sa/4.0/
Open Source & Commoning 3.Juli.2017
61. Thanks a lot to the OuiShare Community for
contributing to this presentation, especially:
Benjamin Tincq @btincq
Jaime Arrendondo @jaimeyann
Louis-David Benyayer @LDBenyayer
Credits & Appreciation:
This work is licensed under Creative Commons Attribution Share Alike
4.0 (CC BY-SA 4.0) https://creativecommons.org/licenses/by-sa/4.0/
Open Source & Commoning 3.Juli.2017
62. This work is licensed under Creative Commons Attribution Share Alike
4.0 (CC BY-SA 4.0) https://creativecommons.org/licenses/by-sa/4.0/
Open Source & Commoning 3.Juli.2017
David Weingartner
david.weingartner@ouishare.net
Conor Trawinski
conor@ouishare.net
Image Source:
www.POC21.cc