This talk was given during the TIMPUYOG TALK SERIES: Integrating Social Media to Medical Practice #SocialMDs organized the UP College of Medicine Regionalization Students' Organization together with the Regionalization Program Committee held at the Buenafe Hall, College of Medicine, University of the Philippines Manila on November 15, 2019, Friday, 5:00 PM. This presentation gave an overview on how social media can be used by medical trainees for professional development and networking.

1. Social Media for Medical
Trainees’ Professional
Development
TIMPUYOG
TALK SERIES

2. Nothing to Disclose
◉ I have no actual or potential conflict of interest in relation
to this presentation.
◉ I give consent for the audience to tweet this talk and give
me feedback (@drdrlads).
◉ Feel free to take pictures of my slides. You can also access
the presentation at
www.slideshare.net/OurladAlzeusTantengco

3. ◉ Introduction
◉ Social Media for Professional Development
○ Build Your Brand Through Digital Portfolio
○ Use Social Media as Personal Learning Networks
○ Promote and Publicize Research
○ Improve Health Literacy Through Health Blogging
○ Advance Your Projects and Advocacies
◉ Challenges and the Way Forward
Outline

5. Social Media
Source: P T. 2014 Jul; 39(7): 491-499, 520.
◉ Broad and constantly evolving
◉ Internet-based tools that allow individuals and
communities:
○ to gather and communicate;
○ to share information, ideas, personal messages, images, and
other content;
○ to collaborate with other users in real time.

6. Networking
and
Professional
Development
Social
Media

7. Social
Media
Traditionally

8. We need more HCP
super users online (EBM
always!)
Source: https://www.mobilesdynamics.com/social-media-plan/

9. SOCIAL MEDIA SUPERUSER

10. Build your
brand
through
digital
portfolio
Source: https://www.flaticon.com/authors/pause08

11. “You’re going to be a brand
no matter what. It’s just a
question of whether you’re
going to let other folks do it
for you, or whether you put
things out there on your
own and control your own
brand” - Tyeese L. Gaines,
DO
Source: https://www.vox.com/2016/7/14/12016710/science-challeges-research-funding-peer-review-process

12. Cultivating a Brand
Source: PLoS Biol. 2018 Oct; 16(10): e3000024.
◉ Social media presence
◉ Creating a personal website
◉ Writing relevant blogs in magazines, newspapers, or
websites
◉ Delivering lectures and presentations at national meetings
◉ Cultivating relationships with journalists, both print and
electronic
◉ Press releases for key scientific papers

13. Social Media Presence (Pinoy MD)

14. Creating a Personal Website

15. Writing Blogs in Print and
Online Media

16. Writing Blogs in Print and Online Media

17. Delivering Lectures and Presentations

18. Use Social
Media as
Personal
Learning
Networks
Source: https://www.flaticon.com/authors/ddara

19. Personal Learning Network
◉ Personal Learning Network (PLN) is a way of describing the
group of people that you connect with to learn their ideas,
their questions, their reflections, and their references.
◉ The PLN consists of relationships between individuals
where the goal is enhancement of mutual learning.
◉ It uses social media and technology to collect,
communicate, collaborate and create with connected
colleagues anywhere at any time.
Source: https://teacherchallenge.edublogs.org/pln-define/; https://www.teachthought.com/pedagogy/what-is-a-personal-learning-network/

20. Why Build a
Personal Learning
Network?

21. 21
Academic
Journals are
now active on
Twitter!

22. Clinical Pearls on Twitter!

23. Live Tweets from Conferences
◉ Conference attendance can be enhanced
using social media platforms such as
Twitter.

24. Tweetchats on Health-Related Topics

25. Connect with Researchers Across the Globe
◉ Research-isolation is a problem
affecting researchers who are
disconnected from their research
communities.
○ Caused by physical isolation,
unfamiliar research topics, diversity,
and the nature of the supervisory
relationship.

26. Connect with Researchers Across the Globe
ResearchGate
LinkedIn
Tweetup
an organized, in-person gathering of people
on Twitter with the same interests to share
ideas and make friends in person and
strengthen personal networks.

27. Promote
and
Publicize
Research
Source: www.flaticon.com/authors/freepik

28. Social media can be a powerful tool for promoting
your work and interacting with your research
community.

29. Social Media as a Science Communication Tool
Social Media can:
○ lead to greater awareness of your research
○ build networks and connect with new audiences
○ enable you to follow and contribute to discussions and public
debate
○ provide new information to academic and non-academic
audiences and gain feedback
○ be used with your other public engagement activities
Source https://www.sheffield.ac.uk/rs/impact/social_media

30. Social Media Improves Dissemination of Research
Source: Journal of Women's Health. 2019. 28:6
Social media can be used to ↑ the dissemination of
research articles and collect solution-focused feedback.
Impact of proof-of-concept
social media posts on
dissemination of a pregnancy-
related gender equity article.
Impact of a coordinated chat strategy on
article Altmetric Attention Score

31. Social Media Predicts Citation Rates
Time since publication and
number of tweets were the
most important predictors of
WOS citations

32. Visual Abstract and Social Media
◉ Visual abstract is a visual
summary of the
information contained
within an abstract.
◉ Similar to the text abstract
of a research article, it is
meant to convey the key
findings of the article in a
shorter format”
Source https://www.sheffield.ac.uk/rs/impact/social_media

33. Visual Abstract in PH

34. Improve
Health
Literacy
Through
Health
Blogging
Source: https://www.flaticon.com/authors/good-ware

35. Our Patients Are Now Online

36. Patients Search for Health Info Online

37. If we (doctors) do not
share what we know
online, bad things happen.

38. Raise awareness and counter misinformation
DOKTOR
DOKTOR LADS
A blog about my
experiences in medical
school, information
about health and
diseases, and my
passion for Filipino
children's books.

39. Raise awareness and counter misinformation

40. Raise awareness and counter misinformation

41. Online Patient Support
◉ Nearly 40%of young people (ages 14 to 22) have used
online tools, to try to connect with other people who have
similar health challenges.

42. Online Patient Support

43. Advance
Your
Projects and
Advocacies
Source: https://www.flaticon.com/authors/freepik

44. Digital Advocacy
◉ Digital advocacy is the use of digital technology to contact,
inform, and mobilize a group of concerned people around
an issue or cause.
◉ The purpose of digital advocacy is to galvanize supporters
to take action.
Source: https://www.youthlead.org/resources/conducting-direct-action-campaign-using-social-media-digital-advocacy

45. Why use social media for digital advocacy?
◉ Costs little or nothing to set-up
◉ Has a potentially wide reach
◉ Allows you to share messages instantly
◉ Offers new opportunities to listen, engage, and monitor
your progress
Source: https://www.youthlead.org/resources/conducting-direct-action-campaign-using-social-media-digital-advocacy

46. Advocacy + Social Media = Perfect Match
◉ Targeted Messaging
◉ Reach new constituents
◉ Engage new “Ambassadors”
◉ Expand reach to new communities
Source: https://www.canceradvocacy.org/wp-content/uploads/2016/06/CPAT17-D1-2-Social-Media-Strategies.pdf

47. ◉ Best Health Social Media Campaigns
Source: https://www.meltwater.com/ap/blog/5-best-health-social-media-campaigns/
Know your Lemons:
Worldwide Breast Cancer
Ice Bucket Challenge: ALS
Association

48. ◉ PH Social Media Campaigns
PCCP Cough Etiquette Mental Health
Advocacy Groups

49. Care Kompas

50. Face the Book Project

51. Challenges
and Way
Forward
Source: https://www.flaticon.com/authors/eucalyp

52. Barriers and Risk of Social Media
◉ Most frequently cited barrier to using social media was not
having enough time
○ decreased productivity that may result from time spent on social
media,
○ lack of time to learn how to use social media effectively,
○ being overwhelmed by social media and technology overload.
◉ Privacy concerns
◉ Permanence of anything shared on social media
◉ Difficulty gaining workplace acceptance and support
Source: American Society of Clinical Oncology Educational. 2018. 37: 782-787

53. Barriers and Risk of Social Media
◉ Potential harms from unprofessional or unethical behavior
◉ Inadvertently sharing misinformation or sharing something
unprofessional
○ Unprofessional behaviors from tweets of self-identified physicians
on Twitter
■ 3% were categorized as unprofessional
■ 0.7% represented potential patient privacy violations
■ 0.6% contained profanity
■ 0.3% included sexually explicit material
■ 0.1% included discriminatory statements
Source: American Society of Clinical Oncology Educational. 2018. 37: 782-787; JAMA. 2011;305:566-568

54. The choice is yours!
Physicians have two
choices, really. They can
participate in the
discussion that is
happening online and
frame the story, or they
can let someone else frame
the story for them
- Bryan Vartabedian, M.D.

55. Thank you very much!
Ourlad Alzeus Tantengco
MD-PhD in Molecular Medicine (cand)
UP College of Medicine
Email: ogtantengco@up.edu.ph
Website: https://ourladtantengco.wordpress.com/
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