5. What is Data Visualization?
“Technologies that transform data into
information through visual elements”
6. What is Data Visualization?
Wisdom
Knowledge
Information
Dat
★Non-transmittable
★Ethical application of knowledge
★Personal assimilation of information
★‘Insights’
★Structured data
★Semantics
★Narrative
★Observational registers
Cognitive complexity
27. Relevant people: Tufte
★ Edward Rolf Tufte
★ Personal battle against ‘chartjunk’
★ Statistician and emeritus teacher of Political
Sciences, Statistics and Computer Science at Yale
University
Data-Ink Ratio
Link
29. Relevant people: Cairo
★ Alberto Cairo
★ Infographics and information visualisation consultant
★ Teacher and journalist
★ Head of infographics at ‘El Mundo’ [2000-2005]
★ “Infographics 2.0” and “The Functional Art” author
★ Journalist approach to data visualisation
Data-Ink Ratio
Link
31. Relevant people: Holmes
★ Nigel Holmes
★ Graphic Designer
★ Visually rich infographics
★ Has written eight books about graphic design and
information visualization
★ Worked for ‘Times Magazine’ [1978-1994], designing
‘explanation graphics’
32. Relevant people: Holmes
★ Saskatchewan University: 2010
★ Short+ long term recall was
measured for:
★ Central subject
★ Variables
★ Forms
★ Subjectivity
★ In ‘chartjunk’ cases, at short
term, both subject and form
was much better recalled
★ In the long term, only subject
was much better remembered
42. Further reading
★ “The functional art” - Alberto Cairo
★ “The visual display of quantitative information” -
Edward R. Tufte
★ “Information Graphics” - Several authors
★ “Dataclysm” - Christian Rudder