Implementing the Wear It! Life Jacket Campaign into Your Program
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Implementing the Wear It! Life Jacket Campaign into Your Program
- 1. Implementing the Wear It! LifeImplementing the Wear It! Life Jacket Campaign intoJacket Campaign into YourYour ProgramProgram Rachel JohnsonRachel Johnson Yalda MoslehianYalda Moslehian National Safe BoatingNational Safe Boating CouncilCouncil Sandestin, FloridaSandestin, Florida March 30, 2015March 30, 2015 IBWSSIBWSS @boatingcampaign #wearitfacebook.com/safeboatcampaign
- 2. Strategic Plan of the RecreationalStrategic Plan of the Recreational Boating Safety Program 2012-2016Boating Safety Program 2012-2016
- 3. Creating a Safety CultureCreating a Safety Culture
- 4. 20152015 Wear It! Campaign –Wear It! Campaign – National OutreachNational Outreach
- 5. 20152015 Wear It! Campaign –Wear It! Campaign – National OutreachNational Outreach INFOGRAPHIC AVAILABLE!
- 6. New Wear It! Winter/Spring PSAsNew Wear It! Winter/Spring PSAs
- 7. ““Love the Life - Wear It!” PSALove the Life - Wear It!” PSA
- 8. ““Love the Life - Wear It!”Love the Life - Wear It!” :30 Video PSA:30 Video PSA
- 9. Wear It! Campaign –Wear It! Campaign – State EffortsState Efforts
- 11. Wear It! Campaign –Wear It! Campaign – Grassroots EffortsGrassroots Efforts
- 12. Social Media – FacebookSocial Media – Facebook
- 13. Social Media - FacebookSocial Media - Facebook
- 14. Social Media – FacebookSocial Media – Facebook
- 15. Social Media – TwitterSocial Media – Twitter
- 16. Social Media – TwitterSocial Media – Twitter
- 17. Wear Your Life Jacket to Work DayWear Your Life Jacket to Work Day
- 18. ReadySetWearIt.com Saturday, May 16, 2015 National Safe Boating Week (May 16-22, 2015) Since 2010, nearly 20,000 people have participated FREE Replacement Cylinders (deadline April 10) ““Ready, Set, Wear It!Ready, Set, Wear It!”” Life Jacket World Record DayLife Jacket World Record Day @readysetwearit #rswi15
- 20. BoatingOrders.com SafeBoatingCampaign.com Wear It! Additional ResourcesWear It! Additional Resources
- 21. • 2013: 678 surveys from 25+ different bodies of water in 8 states • 2014: 605 surveys from 19 different bodies of water in 7 states • 2013/2014: Life jacket wear is significantly higher in medium and high campaign activity locations than in locations with no campaign activity. Wear It! isWear It! is Making a DifferenceMaking a Difference • Those aware of the Wear It! campaign are significantly more likely to wear life jackets “always” or “most of the time” compared to those unaware of the campaign.
- 22. Wear It! isWear It! is Making A DifferenceMaking A Difference Will you help the Wear It! campaign evaluate its efforts for 2015? We’re conducting our 3rd annual Wear It! survey to better understand boater behavior and the impact the campaign has in your state. For more information, please email ymoslehian@safeboatingcouncil.org. @boatingcampaign #wearit
- 23. 110 Stories, over 370 survivors in 2012 131 stories, over 335 survivors in 2013 108 Stories, over 287 survivors in 2014 FL: “The crew we rescued had a registered and up-to-date EPIRB that told us their exact position. All five people were wearing life jackets and were prepared to abandon their vessel in a life raft.” CA: “Two men recovering after their jet ski crashed. Fortunately, both were wearing life jackets.” Saved by the JacketSaved by the Jacket
- 24. Rachel Johnson, Executive Director RJohnson@safeboatingcouncil.org SafeBoatingCampaign.comSafeBoatingCampaign.com Yalda Moslehian, Communications Coordinator YMoslehian@safeboatingcouncil.org facebook.com/safeboatcampaign @boatingcampaign
Notes de l'éditeur
- Rachel
- Rachel: In 2013, there were 560 recreational boating fatalities, the lowest in recorded history. Almost seventy-seven (77) percent of all fatal boating accident victims drowned. Of those who drowned, almost eighty-four (84) percent of the victims were reported as not wearing a life jacket.
- Yalda: The Campaign Mailer if you never gotten it before, please let us know if you’d like to be added to our mailing list. Sent out April 2015
- Yalda: Press Kit, PSAs, Press Release, National Safe Boating Week, Infographics available for download at SafeBoatingCampaign.com. Free for you to use.
- Yalda: The Wear It! campaign produced a new cold weather boating campaign to further reach recreational boaters, hunters and anglers about the importance of water safety during the winter and early spring. We developed three print and digital PSAs to resonate with anglers, hunters and paddlers (Strategy 2.4). We have also developed a radio PSA script for a :30 second English spot that was also translated and produced in Spanish (Strategy 2.6). Please visit SafeBoatingCampaign.com to download your PSAs for your own boating safety efforts.
- Yalda: In 2014, the NSBC produced a new bilingual PSA, “Love the Life – Wear It!” sharing the experience of two families and a dog as they spend the day boating and fishing. It was produced at the Eckerd College Waterfront Program in St. Petersburg, Florida, with the support of the U.S. Coast Guard Auxiliary Flotilla 7-2, Division 7. PSA photos and :15 and :30 PSA videos are available.
- Yalda
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- Rachel: Since 2012, the campaign has awarded nearly $80,000 in grassroots support 40 Applications, 10 Recipients in 2015
- Rachel: Wear It! featured in NCIS on CBS. (Special thanks to Ed Huntsman – he had placed the decal on the boat) you never know where your efforts might show up or be broadcasted.
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- Rachel: Nearly XX people saw this post
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- Yalda: Friday, May 15, 2015. Tweet your photos to @ReadySetWearIt hashtag #rswi15
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