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An introduction
With more than 500m tweets a day and
300 million LinkedIn users, it’s hard to stand out.
That’s where paid social comes in.
In this e-book, find out how to carry out a paid
social media campaign correctly, with the right
strategy and quality content.
We’ve included our top six points about paid social media to get you
started.
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How social media fits in with your overall PR
PR is about communicating with your current and target customers to
enhance and maintain your reputation.
And using paid social media activity as part of your PR and marketing
campaign can help boost your business’ profile and engage a wider
audience.
Placing content directly in front of your target
audience ensures your key messages are heard.
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Why paid social should be on your radar
Paid social media activity gives accounts a much needed boost to
assist with their organic growth.
Building a Twitter or Facebook account with relevant followers can take
time. Engaging followers, posting content and using effective hashtags
often takes months to achieve high levels of success.
Using paid social to place content of interest directly in
front of your target audiences will quickly engage fans
and followers.
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Why paid social is not the same as buying followers
It’s important to note that paid activity is not the
same as buying followers.
Paid social promotes your business to genuine
users. Buying followers results in thousands of
spam accounts liking or following you online.
None of these will be interested in buying from you.
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Correct targeting key to paid social success
Part of paid social’s success is its ability to target specific audiences.
Promoted posts and accounts can be aimed at certain industries, job
positions, geographical location, and hobbies
and interests.
Through specific targeting, business aims
such as building trust and enhancing
reputations can be supported by paid social.
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Tailored content that engages the target audience will
maximise results
Research what content is of (colour) interest,
and in what format users want it.
Typical content includes press releases, latest
news, tips and advice, job vacancies, and
special offers.
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Feed the data back in to improve results
Interrogate and interpret the analytics to unearth golden nuggets of
information.
What content was popular? Why? What did
people do once they landed on your website?
Amend campaigns in real time to enhance
results.
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