AugmentedTV is a Hybrid between Computer Game and TV-Show developed by ovos.at

1. Enhanced TV & Digital Architecture Feb 09
copyright ovos 2009. all rights reserved

2. Branded Entertainment
Design & Animation, Online Campaigns,
Interface Architecture, Flash Design
Realtime3D
Game Design and Development,
Interactive Visualisations
Text
Webservices
SEO, Social Media, Content
Management Systems, Development
//////////////////////////////////////////////////////////////////////////////////////////////////
ovos is a vienna based full service interactive design studio.
We are a team of 10 freaks interested in shaping tomorrows media.
copyright ovos 2009. all rights reserved

3. //////////////////////////////////////////////////////////////////////////////////////////////////
Clients
copyright ovos 2009. all rights reserved

4. /////////////////////////////////////////////////////////////////////////////////////////
There is a lot of talk on Interactive TV.
But what exactly is interactive in ITV?
You can now watch what you want, when you want it.
Interaction within current TV‐formats is restricted to
Calls/mails, SMS Votings, etc.
copyright ovos 2009. all rights reserved

5. ////////////////////////////////////////////////////////////////////////////////////////////
This Rlat and passive experience is appropriate for a most content
formats (news, movies, talk shows, etc).
Yet there is a vast opportunity for game­like interaction with
shows, reality TV, Kids TV and similar engaging formats.
copyright ovos 2009. all rights reserved

6. //////////////////////////////////////////////////////////////////////////////////////////////////
Ovos got funded for a project to marry Game Technology like Virtual
Environments, Immersion & Interaction and TV.
copyright ovos 2009. all rights reserved

7. AVTV Tron 1982
////////////////////////////////////////////////////////////////////////////////////////////
01 There is no TV format which features a
completely virtual and interactive Design.
copyright ovos 2009. all rights reserved

8. Dynamic TV Personalised TV
Recommendation Technologies
Crowdsourcing
Enhanced Tv
Immersion Responsive TV
Enteractive
Social Media
Story Driven Content
Avatars & Characters
Serendipity Principle
////////////////////////////////////////////////////////////////////////////////////////////
02 We aim to transform the passive TV viewer into an
active player through participation and hands‐on experience.
copyright ovos 2009. all rights reserved

9. ////////////////////////////////////////////////////////////////////////////////////////////
03 Take the best of all worlds.
Quality content from TV.
Quantity and Community from the Internet.
Immersion and Experience from Gaming.
copyright ovos 2009. all rights reserved

10. a Hybrid in between Computer game and TV‐Show.
copyright ovos 2009. all rights reserved

11. //////////////////////////////////////////////////////////////////////////////////////////////////
A new approach and Aesthetic in Studio Architecture
ensures a unique Appearance and Identity.
copyright ovos 2009. all rights reserved

12. //////////////////////////////////////////////////////////////////////////////////////////////////
Introducing an Avatar who becomes part of the show.
It can be chosen, varied and designed individually.
copyright ovos 2009. all rights reserved

13. //////////////////////////////////////////////////////////////////////////////////////////////////
A digital Studio‐design ensures Flexibility, is easy to
scale up and and cost effective.
copyright ovos 2009. all rights reserved

14. //////////////////////////////////////////////////////////////////////////////////////////////////
A digital Studio‐design ensures Flexibility, is easy to
scale up and and cost effective.
copyright ovos 2009. all rights reserved

15. Tapes frame the Forum
and work as displays.
02 Portals 01 Forum
Avatars are “landing” in
the forum when logging in.
//////////////////////////////////////////////////////////////////////////////////////////////////
Studio Setup
03 Archive
02 Portals
01 Forum
2D Interface (Overlay)
Interactive Applications
Entrance & Lobby
Search function
Playing
Overview
Tagged Content
Learning
Communication
copyright ovos 2009. all rights reserved

16. /////////////////////////////////////////////////////////////////////////////////////////
Our Motivation
We are passionate Gamers and are very ambitious to explore
Virutal Space beyond Hyperrealism.
We did about 200 Internet projects in various Rields and technologies.
We believe that Internet and TV are not enemies but friends.
We are looking for an experienced Partner to develop a
TV­Format.
copyright ovos 2009. all rights reserved

17. feel free to contact me at: jh@ovos.at
http://www.augmented.tv
http://blog.ovos.at
copyright ovos 2009. all rights reserved