1. PERSONAL BRAND EXPLORATION
Owen Lapp
Project & Portfolio I: Week 1
February 5, 2023

2. My name is Owen Lapp. I am from Lancaster, PA. I
come from strong family values and believe caring
about others is the most important thing I can do. No
matter what I do in my career, I want to be
remembered as someone who cared for and helped
others. I am passionate about sports. I would like to
pursue a career in the sports media industry.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Producer
• Content Editor
• On-air talent
Caregiver – I am skilled at working within a
team. I will help, support, and love those
whom I am with.
Content Creator for Sports Media
Picture Relevant
to Your Industry
Goes Here

4. [Recruiters & Hiring Managers]
TARGET AUDIENCE
Jake Fedida
Outreach Plan:
• Look around his account and find a connection point or common
ground to discuss
• I would message him through LinkedIn
• If I had recently completed a good project or had a big
accomplishment in school, I would send it to him
PROFILE
PICTURE
Recruiter at ESPN
Taylor Monti
Outreach Plan:
• Think of questions to ask in conversation
• I would email her
• If I saw that ESPN had recently lost or fired employees, that could
be a good time to make myself available
PROFILE
PICTURE Talent Acquisition at ESPN
Jackie Chute Outreach Plan:
• Have my website/portfolio prepared to share with her
• I would message her on LinkedIn
• If had she recommended I add something to my resume or skillset, I
would show her when I had done that
PROFILE
PICTURE Technical Recruiter at
Disney Streaming

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Have a job in the sports media industry lined up pre-graduation
‣Have an agreement to work for a company before May
2024
Mid Term: (2034)
• Have a stable, consistent job with a company I can stay with
‣Have worked at current company for 2+ years or have a
contract signed that lasts 4+ years
Long Term: (2050)
• Be a veteran at my company
‣Have worked at the same company for over a decade

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Organization Novice / Adept / Expert
Writing Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Leadership Novice / Adept / Expert
Video Editing Novice / Adept / Expert
Novice / Adept / Expert
Time management Novice / Adept / Expert
Communication Novice / Adept / Expert
Graphic Design
Hard
Hard
Soft
Soft

7. I help MLB fans enjoy and learn about baseball by
creating entertaining content.
PROMISE

8. CREDENTIALS
Work Experience:
• Inventory control at Rental World
• Landscape design for Nationwide branch
• Multimedia for Live with Purpose Church
Education:
• Hempfield High School
• On track to graduate from Full Sail University in
May 2024
Achievements:
• Presidential Award
• Student of the Quarter
• National Honors Society
• FCA Leadership
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Tyrek Bryant
Industry Experience:
• Production Crew at Full Sail
Education:
• Full Sail University, 2022-2024
Leadership Experience:
• Television directing in studio
Skills and Proficiencies:
• TV Production- 0 endorsements
• Teleprompter - 0 endorsements
• Video Playback - 0 endorsements
Owen Lapp
Overall Online Presence:
• Bryant currently has 16 connections, and has an open to
work banner. He has a certification for Premiere Pro
2022. He also has an endorsement of his directing skill.
• Grade: 42 out of 100
HEADSHOT
Industry Experience:
• Called high school basketball games
• Has produced a podcast since 2019
Education:
• Full Sail University, 2022-2024
• Hempfield High School, 2018-2022
Leadership Experience:
• Hempfield FCA leader
• Leads podcast team
Skills and Proficiencies:
• Writing - 0 endorsements
• Broadcasting - 0 endorsements
• Video Editing - 0 endorsements
Overall Online Presence:
• Currently at 11 connections, and has a fantastic
headshot. Provides links to his podcast.
• Grade: 30 out of 100

10. COMPETITION
Jake Hopkins
Leadership Experience:
• Run Blitzball league since 2017
• Managed at batting cages
Owen Lapp
HEADSHOT HEADSHOT
Industry Experience:
• Called Blitzball World Series game
Education:
• Full Sail University, 2022-2024
• Lyman High School, 2018-2022
Skills and Proficiencies:
• Video Production – 0 endorsements
• Social Media Content – 0 endorsements
• Broadcasting - 0 endorsements
Overall Online Presence:
• Hopkins currently has nine connections, and an open to
work banner. He mentions that he has run a league, but
provides no links to content.
• Grade: 36 out of 100
Industry Experience:
• Called high school basketball games
• Has produced a podcast since 2019
Education:
• Full Sail University, 2022-2024
• Hempfield High School, 2018-2022
Leadership Experience:
• Hempfield FCA leader
• Leads podcast team
Skills and Proficiencies:
• Writing - 0 endorsements
• Broadcasting - 0 endorsements
• Video Editing - 0 endorsements
Overall Online Presence:
• Currently at 11 connections, and has a fantastic
headshot. Provides links to his podcast.
• Grade: 30 out of 100

11. BRAND POSITION
For sports fans who are tired of angry, negative sports
discussions, I provide a fun, positive perspective, because I
am genuine; the person I am in front of the camera is the
same person I am off camera.
“POSITIVITY”

12. NETWORKING & MARKETING
Industry Events & Organizations
• Play by Play Seminar
‣ February 2, 2023 | FS2-101T
• The Sports Outlook
‣ February 3, 2023 | FS3C-105
• Take Me Out To The Ballgame
‣ February 10, 2023 | FS3C-105
Digital Marketing
• Primary Content: All Sports All The Time podcast, YouTube channel, and social
media
• Primary Tools: Apple Podcasts, Spotify, YouTube, Instagram, TikTok
• Website: https://all-sports-all-the-time.com
- https://www.youtube.com/channel/UCO0ihznOIUtCzOogKkljjIg

13. PROFESSIONAL DEVELOPMENT
Mentor
• Brent Hershey, Philadelphia sports writer and editor, (03/24)
Formal Education
• Full Sail University, Dan Patrick School of Sportscasting
Technical Skills
• Premiere Pro skills, I want to improve my video production (12/23)
• Broadcast writing, the large majority of content will either have to
have a script or be planned in some way (03/23)
• Social media content, companies will be looking for younger people
to run their accounts (09/23)
Soft Skills
• Networking, I want to make as many connections as possible, and I
will have to get out of my comfort zone to do so (05/24)
• Negotiation, this is just something I think will be helpful in getting a
good job and salary (06/24)
• Problem solving, it will apply to my life and my career (10/23)

14. Owen Lapp
You know how sports talk often has an angry and negative tone? Well, I take a
more positive approach. In fact, that is the mission statement of my podcast.

15. REFERENCES
Hopkins, J. (2023). Jake Hopkins, Student at Full Sail
University. Retrieved from https://www.linkedin.com/in/jacob-
hopkins-284376b5/ on February 4th, 2023
Bryant, T. (2023). Tyrek Bryant, aspiring to have a role in
sports broadcasting. Retrieved from
https://www.linkedin.com/in/tyrekbryant/ on February 4th, 2023
Fedida, J. (2023). Jake Fedida, Recruiter, Voice Actor,
Professional Optimist, Sports Addict, Kindness Expert.
Retrieved from https://www.linkedin.com/in/jake-fedida-msml-
53b50041/ on February 2nd, 2023.
Monti, T. (2023). Taylor Monti, Talent Acquisition at ESPN.
Retrieved from https://www.linkedin.com/in/taylormonti/ on
February 2nd, 2023.
Chute, J. (2023). Jackie Chute, Technical Recruiter at Disney
Streaming. Retrieved from
https://www.linkedin.com/in/jackiesantos/ on February 2nd,
2023.
Bortz, D. (2023). Soft skills to help your career hit the big time.
Monster Wordwide. Retrieved from
https://www.monster.com/career-advice/article/soft-skills-you-
need on February 4th, 2023.