Pay-Per-Click Advertising Tutorial from Internet Marketing Summit 1st Annual Owerly.com Watch the entire Internet Marketer Summit Live recording for $12.49 (93% off $197). Goto https://vimeo.com/r/1ZTg/enpNWmFvcW or Goto Internet Marketer Summit Video Replay page 93% Off Promo (Use Promo Code “slide” at check-out) https://vimeo.com/ondemand/web

1. PAID
ADVERTISING
INTERNET MARKETING SUMMIT

2. 1. CREATE YOUR AD
business.linkedin.com
craigslist.org/about/help/paid_posting_accounts
ads.twitter.com
Google “Buy Solo Ads”
http://www.outbrain.com/ “Reach new audiences by
promoting your content on premium websites”
www.youtube.com/yt/advertise
Buy banner ads

3. CREATE YOUR AD
FACEBOOK
https://www.facebook.com/business
Hit “Create Ad” in the upper Right Menu

4. TYPES OF ADS
FACEBOOK
Boost your posts – Have more people shown your Business
Fan Page Post
Promote your Page – Get more Likes
Send people to your website – Send people that click on your
page to a Specific website
Increase conversions on your website – track action
conversions using a tracking pixel on the thank you page

5. TYPES OF ADS
FACEBOOK
Get installs of your app
Increase engagement on your app
Reach people near your business – Advertise locally
Raise attendance at your event – for a Facebook event
Get people to claim your offer
Get video views

6. MY FINAL AD COPY

7. GOOGLE PPC
Google PPC or Google Adwords
www.google.com/adwords/

10. KEYWORD MATCH
TYPES
Broad - gives Google the ability to change out words for
close synonyms
Broad Modifier- the words that need to be included in a
user's search (+ keyword + keyword + keyword).

11. Phrase match - additional words can be added in front or
behind the phrase".
put quotes around your keywords (" keywords").
Exact match - wrap your keywords or phrases in square
brackets ([ keywords]).
Negative match - do not want any searches with this word to
trigger my ads". minus in front of a keyword (-keyword -
keyword -keyword).

12. AD EXTENSIONS
add more context and content to your ads.
the 'call' button that you often see on mobile searches. That
button can be added through a campaign and lets customers
one-touch dial a provided number directly from the
advertisement.

13. Sitelink extensions
Location extensions
Call extensions
App extensions
Review extensions
Callout extensions

14. AD GROUPS
five to ten keywords in any given Ad Group.
Account > Campaign > Ad Groups
Ad Groups should be different ways to describe the
campaign's main idea.

17. ADS
ads.twitter.com

18. ADS
Types of Ads

19. ADS
Keyword modifiers

20. CAPTURE PAGE

21. INFORMATION PAGE POST OPT-IN

22. FOLLOW-UP AUTORESPONDER
EMAIL

23. 2. TARGET AUDIENCE
Choose your targeted demographic

24. ADS
Target followers of other accounts Related to your industry
target related keywords.
Can use text on images
event-targeting

25. ADS
Twitter event targeting calendar
Twitter Analytics dashboard
click the events tab at the top
View calendar with a list of events you can target
review of the previous year’s engagement.

26. AUDIENCE TWITTER
Tweet Engager Targeting (Retargeting)
tool that tracks the people who have engaged with your
promoted Tweets. Can Advertise to these accounts again
segment your audience by gender, city, and mobile device.
Targeted times and specific audience 25k

27. 3. CHOOSE YOUR
BUDGET

28. MY BUDGET

30. BID
Conversion Rate x Lifetime Value = Suggested Starting Bid
customer may only spend $ 50 on the first purchase to your
site, but may come back on four more occasions and spend a
total of $ 550. Their Lifetime Value would be $600

31. five percent conversion rate,
Lifetime Value of a new customers is $ 50,
highest you would want to initially bid would be $ 2.50.
0.05 x $ 50 = $ 2.50
breakeven point

32. set your monthly budget to a point where you can get at least
500 clicks
Conversion Rate x Per Unit Profit = Breakeven CPC
10% Coversion Rate x $ 20 Per Unit Profit = $ 2 Breakeven CPC

33. 4. ANALYSIS
CTR - the number of clicks that your ad receives divided by
the number of times your ad is shown expressed as a %
(clicks ÷ impressions)
Reach - the number of people who have seen your post
Ad Impressions - the number of times a post from your Page
is displayed, whether the post is clicked or not. People may
see multiple impressions
Average CPM - Cost per thousand impressions
Average CPC - measurement of cost on a per-click basis

34. 5. RETARGETING
PIXEL
you place a small, unobtrusive piece of code on your website
that drops an anonymous browser cookie
run ads to people that viewed your Sales Page but did not
buy
Goto facebook.com/ads/manager
Goto “Tools” and select “Audience”

35. Retargeting allows you to serve banner ads to people that
have previously been to your site.
https://support.google.com/adwords/answer/2453998?hl=en
Remarketing lets you show ads to people who've visited your
website or used your mobile app.
Start your campaign out with many long tail keywords. These
less competitive key terms are usually made up of three words
or more.

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Watch the entire Internet Marketer Summit Live recording for
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or
Goto Internet Marketer Summit Video Replay page
93% Off Promo (Use Promo Code “slide” at check-out)
https://vimeo.com/ondemand/web