Social Media Marketing Tips for Growing Your Business Online

SOCIAL
MEDIA
WWW.INTERNETMARKETERSUMMIT.COM

1. REGISTER/CUSTOM URL
YouTube www.youtube.com/owerlyTV
LinkedIn www.linkedin.com/company/owerly
Pinterest www.pinterest.com/owerly/
Instagram www.instagram.com/theowerly/
Facebook www.facebook.com/TheOwerly/
Google+ plus.google.com/+Owerly
Snapchat
Periscope

2. SETUP/CUSTOMIZE
Custom Art – Banner, Logo, Background
Watermark

SETUP FACEBOOK
Facebook.com/pages
Hit “Create Page” button
Use logo as profile picture and/or cover photo
(can consider using one as your personal photo if you are a
personal brand)
Fill out profile
Like your own page (and favorite)
Pin your introductory post to the top (upper right corner of
post)

FOLLOWING
FACEBOOK
Add friends from personal account
Add friends from Pages Smartphone App

SETUP TWITTER
header graphic/cover photo 1500 x 500 pixels
bio - searchable, benefits/copy, keywords
profile picture
pinned tweet make an impact
Website link or link to capture page
Company username

SETUP TWITTER
400x400 pixels
Professional profile pic or logo
Add location if local business

PROFILE
TWITTER
Mobile
Click banner and
edit
Click logo and edit
Click gear icon

REGISTER
INSTAGRAM
Pick a market-related name, i.e. fitness, business, fashion
Easy to remember
Profile pic – Company Logo
Website - Company or Capture page. No spam. No affiliate
links.

3. CONTENT
Promote your products/services
Ten most frequently asked questions
Live Stream recording with Syndication
Conversational style with audience
interviews with celebrities, influencers, gurus
Announcements, contests, awareness, and courses to
empower
Question and Answer Sessions, AMA

CONTENT YOUTUBE
Videos that cater to a niche audience perform better than
generic ones
Audience prefer visual content over reading
See what is trending
Create a recurrent theme to grow a fan base
Adds value, more likely to be shared
Explain a tough concept simply

CONTENT YOUTUBE
How-to video
Explain how they can use your product/service
DIY
Unboxing
Cartoons
Music Video and Music covers
Impersonations
Collaborations and Cross-promotion with other creators

CONTENT YOUTUBE
Integrate your product or service into a storyline
Animation
Sound Effects
Background Music
Lighting
Sound
See what other successful channels/videos are doing

CONTENT YOUTUBE
Spoof
Gags
Workout Tutorial
Gaming guide and gameplay
Educational
Trending topics, News, Current Events
Seminar (i.e. on your area of expertise), tips, advice

KEYWORD RESEARCH
Search terms people are using to find your videos
Google keyword planner
Include search keywords the video titles, labels, and tags,
Google searches can help boost your viewership
Use relevant tags for your videos

KEYWORD RESEARCH
Speak these keywords
Google is picking those up with voice recognition.
YouTube will be given preference over a video uploaded on
other video hosting website while displaying search results
on Google.
Google owns YouTube

VIEWS YOUTUBE
More Likes could make your video appear higher in searches
Include Copywriting, not just keywords, into Title,
Description, etc.

CONTENT TWITTER
140 characters
Explain benefits of blog article before linking to it
Humor
Advice
Insight and information/facts
Current events/news
questions
promotional tweets
Use search keyword phrases in your tweets

CONTENT TWITTER
entertaining or educational
actionable tips
how-to
Images get 18% more clicks, Visual Content 1200x628
videos

CONTENT TWITTER
promotions & ads (not too many or will look spammy)
curate great content from others.
Retweet others content (they might return the favor)
Include sense of urgency (limited time)
Answer people's questions
Quotes/motivation

TWITTER CARDS
Tweets of your content will include link previews
add a few lines of HTML to your webpage
links to your content will have a “Card” added to the
Tweet
Summary Card: Title, description, thumbnail, and
Twitter account attribution.
Player Card: A Card to provide video/audio/media.

CONTESTS TWITTER
“RT to win”
“Follow to win”
Fastest correct answer after a webinar
Binkd and other social media contest apps
photo contest With your company product and #

CONTEST TWITTER
tweet a caption for the photo and include the hashtag For a
photo
Best answer with # or @yourcompany
Random # chosen off tweets
Tweet # and link

BUZZSUMO
shows you the most popular content on a specific topic ranked
by the number of social shares.
Also shows who shared it
find people who will be interested in your content
“Twitter shares”, “View Sharers”, click on “export”

INSTAGRAM TARGET
AUDIENCE
Research hashtags to make sure there is an audience
Look for accounts in your niche
Follow people that follow accounts in your niche
Follow people that like pics in your niche

INTAGRAM CONTENT
Original content and posts
Niche hashtags
Niche related posts
Similar looks and feel among all posts

INSTAGRAM CONTENT
Write about the post in the caption. Have a call to action. For
example ask them to like the pic or click on your bio link for an
offer.
Tag a location. Do not tag random people for exposure.
Pick the time for the maximum exposure
Microblog – When you make a blog post, post the pic and
include some of the content in the description with a link in the
bio or something they can cut and paste

INSTAGRAM
HASHTAGS
Groups similar content
Up to 30 hashtags per post
Use targeted hashtags
Goal: get into top 10 for a hashtag for more exposure (most
likes)
This can be done with long tail hashtags (less competitive)
Hashtagify.me for Hashtag Research

INSTAGRAM
RESOURCES
Wordswag – Add Stylized Quotes and Logo
Latergramme – Schedule Future Posts
Videoshop – Edit video and Add Text
Action Movie – Add video special effects
Instagram Feed – WP Plugin
Voicelet.com – Buy and Sell Instagram Shoutouts

FACEBOOK CONTENT
Syndicated Content
Video
Shared curated content
Gallery
Facebook Live

FACEBOOK LIVE
CONTENT IDEAS
Your business in action
Show some personal life
Q&A audience session
Tutorials
Industry Updates
Interview
Promotion
Live Event Broadcast

AFTER
Hit Finish Button
Save video to camera roll (Can upload in other places as
well-YouTube, Vimeo, etc.)
Select upload higher quality version
Confirm video appears on your Facebook Fan Page
Continue engagement with comments or questions on video
after it has been posted
Share/Syndicate video – Blog, Groups, Newsletter

4. CALL-TO-ACTION
End with Call-to-action
Offer something for free
Direct to website
Get leads – Opt-in to Capture Page for Offer
ask for suggestions, and do some shout-outs
Consistent Creation (ie once a week)
Use links to somehow drive the viewers from YouTube to
your main website.
Have a call to action to Like, Share and Subscribe

CALL-TO-ACTION
YOUTUBE
links pop up in the middle of your video or in the description
section.
add the link to the comment section
Ask to do something on your website, i.e. comment below
Ask them to share your links on their websites, blogs,
Facebook pages, etc.
Tell your audience to subscribe to your channel

END-CARDS YOUTUBE
End-Cards
Creating an end-card with a link on screen to subscribe to
you
Add links to related videos and playlists
Google “Youtube End Card” and search images for templates
Use Annotations to add link to End Card portion of video
once uploaded

CALL-TO-ACTION
TWITTER
Promote links to a coupon or capture page
Valuable free offer for opt-in
Sense of urgency (limited time or amount)
Ask for Retweets. RT
“Please RT” at the end of the message.
Pinned Tweet lead to enticing content or capture page offer

INSTAGRAM CALL-TO-
ACTION
Call to actions: like the pic. Like if you want more pics.
Follow me for quality pics. Ask people to share.
Have a contest: Best caption, share to be entered, Guess a
number, opt in to win, etc.

INSTAGRAM
CONVERSION
Url in description
Call to action to click link in bio
Capture pages optimized

5. ENGAGE
Interact with comments
No privacy settings
Create a Facebook group for your community
caption features for videos. This helps in making your video
more accessible to hearing impaired people
playlists to make things simpler and more specifically suited
to the subscribers’ taste.
Allow comments

BEST TIME TO POST
ON TWITTER
Weekdays for Business to Business
Weekends and Wednesday for consumers
highest retweets at 5PM
highest click through rate 12PM and 6PM.
Be consistent

GET FOLLOWERS ON
TWITTER
Follow for follow back
Unfollow non followers
Tag users and companies you mention and they may retweet
(@username)
can only follow 10% more Twitter accounts than those
following you

FOLLOWERS
Respond to your mentions @yourname
Mention or Brand24 to monitor
Hootsuite or TweetDeck monitor your Twitter mentions
Thank people that RT your content. DM them and make a
connection

HOOTSUITE
https://blog.hootsuit
e.com/use-
hootsuite-social-
listening/

FOLLOWERS
Engage in topics
Answer questions and give value
Tweet influencers when you reference them in a blog so they
can potentially share it
Embed tweets referenced in blog posts
Connect email to twitter & Import Followers

ENGAGE
Reply
Quote
Like
Message

ENGAGE
Retweet
Quote tweet button

ADVANCED SEARCH
Twitter.com/ search-advanced
People. "To these accounts" @competitorname
See who is following and sharing your competition and follow
those people to potentially gain them as a follower
Search options Everything, all people, everywhere

ADVANCED SEARCH
Places modifiers. near:Burbank within:20mi
None of these words -http (no links)
All of these words http (only links)
Save searches and access from search bar

HASHTAGS
hashtagify.me
niche and industry specific
Makes tweet searchable
#keyword #keywordphrase

TWITTER LISTS
group of accounts that you want to target
industry professionals
prospective and current clients
competitors (private list)
Great content producers

TWITTER LISTS
Build relationships with influencers
Add them to a public list so they get notified
Re-tweet their quality content, personalize, tag
Use/copy other people's lists by looking at their's or lists they
are on
TwitListManager tool
subscribe to lists that have already been created

TWITTER CHATS
forum to discuss topics
Business networking
conversation about a topic At a scheduled time
Use a designated chat hashtag to participate

TWITTER CHATS
Discussion on a set topic or Q&A, special guest
TweetChat.com login and view conversation in more readable
format
Great way to engage and learn
Websites that list upcoming twitter chats

DIRECT MESSAGE
Avoid spamming/sucking value
Change privacy settings to receive DM from Public
Don’t send unsolicited information/links

DIRECT MESSAGE
Great for personal/private/customer service messages
Invite someone that @yourname to DM you directly
Automated response messaging, can ask questions to see how
you can help them and offer them value
Auto DM service like from socialoomph

PRESS ON TWITTER
Use and Follow the hashtags and keywords that they use
#haro
#profnet
#Journorequest
#PRrequest
#Bloggerrequest #Bloggerrequest #HelpAReporter #UrgHaro
Follow @profnet and @helpareporter

ENGAGE INSTAGRAM
TARGET AUDIENCE
Like posts and pics from your niche
Comment posts and pics from your niche within TOS
Follow limits, DM Limits

INSTAGRAM AUDIENCE
ENGAGEMENT
Like for likes, like multiple pics in a row to stand
out in their feed
Comment on their posts
Reply to your comments
Contests
Stories
Call to action: like, follow, link, share, tag

INSTAGRAM AUDIENCE
ENGAGEMENT
In the Pic, ask a question and ask people answer a reply in
their comments #commentbelow
Make a statement in the pic, and have people tag someone they
know that fits it #tagafriend

INSTAGRAM
INTERACT
Monitor @yourname
Monitor #yourname
Reply to DM
Shoutouts @ or repost
Delete spam and negativity

6. ADVERTISE
Have blogs/websites reference/link to your Channel
Syndicate your video in Facebook, Twitter,
Forums,Blog,Google Plus, etc.
Syndicate your video playlist in Facebook, Twitter, Forums,
Blog etc.
Place a screen capture of video on Instagram

ADVERTISE YOUTUBE
Use Google AdWords to get paid views. Once you use this,
make sure that the beginning of your ad is especially
engaging
Contests or events on your channels
Get advertising from prominent bloggers
watermark your content
Allow Embedding

ADVERTISE
Add a Twitter link on your website/blog
Embed/share tweets into blog articles
PPC Ads

INSTAGRAM HIRE &
MAKE 3RD PARTY DEALS
Make shout for shout deals
Buy shoutouts from larger pages
Better rates with longterm packages
Drive traffic with ads
Watch out for fake followers
Voicelet.com

7. SYNDICATE
Hootesuite.com, SocialOomph.com, buffer.com,
sproutsocial.com
Instagram
Have a Share on Twitter Button on Blog Entries
wordpress.org/plugins/tweetthis/ (easily embedded, stylish
tweetable content boxes in your posts and pages.)

TOOLS
Hootsuite
Buffer.com - automatically share content
SocialOomph.com - automatically share content
PostPlanner.com to schedule your posts
TweetDeck

HTTP://SPROUTSOCIA
L.COM
handle multiple Twitter, Facebook, Google+, and other social
accounts.
scheduling tweets, Sprout Social offers insights and analytics
so that you know how well your social media campaigns are
working.

INSTAGRAM
SYNDICATION
Share/Syndicate your IG posts to other sites
Link to your Instagram Account
Instagram Feed – WP Plugin

8. ANALYZE
Google analytics can be used to keep track of the
performance of your channel.
http://sproutsocial.com/features/social-media-analytics
YouTube Analytics shows you how well your viewership is
turning out and indirectly tells you if your ads, annotations,
and content have the positive effect you want them to.

ANALYTICS
top follower each month
see the mention and content that drove the most engagement.
Audience profile/demographics (age, gender, etc.)
See if a strategy/campaign works

ANALYTICS
Find which Tweets get most engagement to advertise with Paid
campaign

ANALYTICS
tool owned by Moz,
FollowerWonk

8. MONETIZE
open an AdSense account for your channel.
used to advertise and generate revenue on the website.
Partner Program - an advertisement revenue-sharing
Skippable Video ad, which runs in the beginning of videos.
Skippable Video is an ad format that you can select in which
the viewer has the choice of watching the ad or skipping
YouTube Video Targeting Tool. With this tool, any company is
allowed to broadcast its ads in a particular country

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Social Media Marketing Tips for Growing Your Business Online

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