1) introduction<
means you will learn up-to-date techniques with a certain level of authority from experts that know what they are talking about - All sessions are 90% practical and 10% theory.
2:Why Attend?
3; What Today, companies need in Digital marketing professionals.
4; Introduction to Digital Marketing & Social Media
5) Digital Marketing Vs. Traditional Marketing
2. Plenty of people call themselves
expert digital marketers but few
understand even the
fundamentals. Real experts with
international experience have put
together this in-depth and very hands-
on training curriculum to give you the
tools and mind-set necessary
to become a successful pro in the
Digital Marketing industry.
They will share their real life case
studies and first-hand experience in
Digital Marketing with you during
lectures. This means you will learn up-
to-date techniques with a certain level
of authority from experts that know
what they are talking about - All
sessions are 90% practical and 10%
theory. 2
3. Why Attend?
• Marketing has gone Digital
• Today, every company now understands the need to market
digitally. Companies are forced to navigate dozens of
different digital marketing channels to both acquire and
communicate with new customers and existing customers.
• Needless to say companies that want to stay ahead of their
competitors need to acquire digital marketing skills...This
also translate into huge job and career opportunities for
certified digital marketers.
• Digital Marketing is projected to be one of the fastest
growing sector for job opportunities! Above all, people who
enter the digital marketing field are virtually guaranteed
excellent job security.
3
4. • There are Over 86 million internet users in Nigeria and over
80% of consumer buying decisions are made online.
• Looking for a Job? Then, this course will show you how to get
the job you really want using LinkedIn.
• Many of us are not as clued into all of LinkedIn’s different
features as we might be. However, it’s worth getting to know
this social network better as it has a surprising number of
tools for helping your job search. We will show you how you
can use LinkedIn in your pursuit for the right career.
• LinkedIn is a formidable professional networking platform as
well as a powerful job board and search engine. The fact that
a full 94% of recruiters use social media, in particular
LinkedIn, to fill open positions should get you excited.
4
5. Today, companies need skilled marketing
professionals who are able to:
• Leverage new media channels such as Facebook, Google,
Twitter and YouTube to acquire new customers and clients...
• Architect "conversion funnels" that seamlessly and subtly
convert strangers into leads, leads into customers and
customers into raving fans...
• Establish a "value first" content marketing strategy that
enhances brand authority and generates free, organic
traffic...
• Build and monetize large email subscriber lists...without
resorting to spammy tactics...
5
6. • Engage with customers via social channels such
Facebook and Twitter to grow a brand's reach and
credibility...
• Optimize search networks like Google, Bing and
other, so the brand can both be found and
accurately represented...
• Track and measure the key metrics that matter, so
decisions can be based on data, not hunches...
• Run split-tests that improve conversion rates and
reduce acquisition costs over time...
• And by the end of this course, you'll possess all of
these skills, and so much more...
6
7. • Marketing is the lifeblood of every company
however, marketing has gone digital. Hence why a
wide variety of companies are looking for the top
1% digital marketers to hire with enhanced salary
growth.
• Businesses are forced to navigate dozens of
different channels to both acquire and
communicate with new customers and existing
customers, and needless to say...
...they can't do it alone.
7
8. • This is a true practical
course, which means
that it's engaging,
interactive, and requires
your active
participation. We will be
implementing real life
digital marketing
campaigns. If you're not
ready to take a proactive
approach to learning,
look somewhere else.
This will be intense. We
are serious about
helping you become a
top 1% digital marketer 8
11. Digital Marketing Vs. Traditional Marketing
Owolabi Gideon 2016 Copyright
All you need to know to
become a pro
Beyond the basics
Why digital marketing
How digital marketing is
changing the world
How your brand come in
12. Social Media
How to tweak and
utilize Social media
• As a brand
• Cooperation
• For Professional reason
• Entrepreneur
• from Beginners to Pro
• Landing a job via LinkedIn
• Social media strategies and
management
12
13. Introduction to facebook apps and services
13
BENEFIT
You would know how to use
All facebook services and
hidden features like a pro
to optimize your
engagement, boost your brand
and reach more people at
little or no cost
14. Building your presence on instagram
facebook and Twitter
Benefit
You would learn how to effectively
Create and tweak ads on facebook,
instagram and instagram
That drive sales, generate leads
cut cost and downtime.
With this you can promote an event page
Or brand like a pro.
14
15. • Best practices
• Purchasing and managing your ads
• Advertising objective
• Ads placement and format
• Running more than one app on the
same device (facebook, twitter
instagram) for business.
15
16. • Measurement and reporting
• Campaign optimization
• Advance best practice
• Instagram
• SME
• Webinars / live stream
• Scheduling
• Tweaking facebook
16
17. FACEBOOK LIVESTREAMING
17
• Why you should
livestream as a brand,
cooperation individual
and SME
• How livestream is
changing the world
• How livestream can
boost your personal
brand
• How livestream can
boost your business
18. TYPEFORM VS GOOGLE FORM
18
How to use them to
• generate leads,
• Grow your business
• Collect data
• Carry out survey
• Build a mailing list
20. SEO (search engine Optimization)
SEM (Search engine marketing)
20
All you need to know to
promote your ads on
Google.
How to drive traffic to your
website via Google
How to optimize and
promote your brand via
Google
21. Digital Marketing Strategy and Planning
• We will teach you the
complexities of planning,
buying and executing a
marketing campaign that
integrates traditional
marketing with all digital
activities, including display
advertising, search engine
marketing, email
marketing, mobile
marketing and social media
21
22. Introduction to
Email Marketing
Email Marketing, when carried out
properly, is one of the most effective
forms of Digital Marketing. You'll learn
how to architect the perfect
promotional calendar, and how to use
automated email marketing to literally
"sell while you sleep." By the time you
finish this module, you’ll be able to
effectively monetize any email list,
while simultaneously increasing
engagement with your subscribers.
We will teach you about Lead
Generation (build your list), Data
Protection, Opt-In Subscriber
Management, E-Mail Design and
Content, Email Delivery and Reporting
22
23. Introduction to email marketing
Benefits
• You would be able to target ads
and direct message to millions
of subscribers at a click
• Run newsletter
• Free advert
• Increases your brand
awareness
• Boost sales of a book/ product.
• Generate Traffic to a website,
page
23
24. 24
Google AdWords Certification
Upon successful completion of the Google
AdWords Certification exam you will be awarded
Google AdWords Certificate.
3Google Analytics Certification
Upon successful completion of the Google
Analytics Certification exam you will be awarded
Google Analytics Certificate.
4Facebook Certification
Upon successful completion of Facebook
Certification Exam you will be awarded Facebook
Certificate.
5Twitter Certification
Upon successful completion of Twitter
Certification Exam you will be awarded Twitter
Certificate.
25. INTERNATIONAL
CERTIFICATION
25
You would be guided on how to get those
certification by Google TWITTER & FACEBOOK
Please note this training DO NOT COVER your
certification exams.
But a link to FREE international certification TEST
by Facebook inc would be provided to test your
skills. But if you are interested in the certification
exams we would help you out
26. Requirement
• #0.00 Naira Startup capital.
• A laptop & internet access.
• Email account.
• Facebook, instagram and
twitter account.
• A mobile device.
• Internet connection.
• Bank Account.
• Paypal account.
26
27. JOB opportunity
• From beginner to a Social Media and digital
marketing guru
• Social media manager
• Social media Strategist
• Brand promoter
• Online Advertiser
• Start and grow a successful
digital marketing agency
27
28. As an Entrepreneur
• Go From beginner to a Social Media and digital marketing guru
• Job opportunity include Social media manager,
Social media Strategist or consultant,
Brand promoter, Online Advertiser
and the opportunity to Start and
grow a successful digital marketing
agency.
28
29. Advantage as an Employee
• Build your network and land a better Job
via LinkedIn.
• Get recognized for your works and
exposed to millions of people and
brilliant research that can revolutionize
your career
• Boost your cv and become the toast of
employers
• Land a job as a Socialmedia
consultant/digital marketer Socialmedia
strategist
29
30. For Personal Brand
• From beginner to a Social
Media and digital marketing
guru
• Social media manager
• Social media Strategist
• Brand promoter
• Online Advertiser
• Consultant
• Advertisement agency
30
31. as an ORGANISATION
• reach more people at the lowest
cost and with no downtime.
• Boost your online presence via the
internet
• Grow your online platform and
become a force to recone with in
your area of expertise
• Promote your cooperate Mobile
application get more installation.
• Get found by your customers
• Start spending less and make
more sales
31
32. Ultimately, This Costs You Nothing
• Here’s why:
• The course is geared to pay for itself. Your next job or clients will
pay for this in a single month or less.
• We expect everyone to get at least 10x returns from this in their
first year. These skills will serve you profitably for many years to
come.
• 3. You would get a secured well paid jobs within 1 month of
completing the course with your certification and our career
support.
32
33. • 87.3% of Companies in Nigeria are looking to hire a
Digital Marketing Professional or Agency but there
is a Shortage. 91% of recruiters consider
certification as a hiring criteria. Get Certified!
• Opportunities (Digital Marketing is a $14.8 Billion
Industry)
33
34. PAYMENT & PRICING
• This training is valued at #580 thousand naira (with
the certification exams). We conduct the same
training for #100,000 per participant but we are
doing this for just #20,000 twenty thousand naira
ONLY this Saturday. this is a once in a life time
promo (Limited seat available) don’t miss it.
• Contact Us for cooperate training and for
information.
34
35. DATE, TIME & VENUE
35
Plectrum hub,
10,Omotayo Ojo Str,
Off Majekodunmi str,
off Allen Avenue ikeja, Lagos.
Saturday 5th
November 2016
9 :00 am
08100744019, 09054595779
08106309742, 08136012015
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Click here to Send us a mail
FCMB
4075144013 (Owolabi Gideon)
GTBank
0228047853 (Owolabi Gideon)
