1. OzLINK Customer Success Story
Parallel Marketing Group
Parallel Marketing Improves Quote to Delivery
Process with OzLINK
At a Glance:
Parallel Marketing Group, of Walnut Creek, CA is passionate about helping their
clients bring their marketing campaigns to life by placing their projects in the best
production output environment, based on project requirements and each project’s “We tried other solutions but
unique application(s). As an extension of their customers’ marketing teams, Parallel once we found OzLINK, it was
Marketing needs to effectively manage the logistics and production of their market- clear how much it would help our
ing campaigns. Working with print and manufacturing suppliers, they are responsi-
business,”
ble for promising on-time deliveries within a quoted budget.
Industry: Printing
- Minh Reza, Parallel Marketing
Oz Solutions: OzLINK Plus for UPS Group
Key Benefits:
 Improved freight quoting accuracy, cut shipping costs, both of
which enhanced cost control
 Met stringent delivery deadlines with short windows of receiving
deadlines
 Increased client satisfaction by providing a custom formatted
Excel spreadsheet including all tracking information
The Challenge:
Bringing their customers’ marketing campaigns to fruition through the production of
print collateral & POP/POS displays is at the heart of what Parallel Marketing Group
does. Alongside the need to meet stringent requirements, tight schedules, and a
high standard of quality, was the challenge to manage the delivery of the finished
project. Suppliers did not always ship using the most cost-effective solution or ship
in a way that allowed Parallel Marketing to fulfill their clients’ shipping and tracking
requirements. Because of this, providing up-to-the minute shipping, tracking, and
proof of delivery information to the customer while maintaining freight budgets be-
came difficult. This resulted in the following issues:
 Gaps in the planned costs and actual costs took away from the project’s
profitability.
 Poor visibility of tracking made it difficult to meet and manage customer
expectations.
 Matching carrier service options to delivery dates was a manual, tedious,
and time-consuming process.
The Solution:
Parallel Marketing Group selected OzLINK Plus for UPS to streamline their freight
quote to delivery process, dramatically simplifying the process while cutting down
on clerical work and improving customer satisfaction. With OzLINK Plus for UPS,
Parallel Marketing now has the ability to process bidding and tracking elements of
their projects quickly and simply, working directly in Microsoft Excel.
The results they achieved include:
 Quick batch rates to more easily negotiate and win profitable projects
 The ability to access tracking information for supplier shipments on the
same day by loading the orders from Quantum View Manager into OzLINK
Plus for UPS O Z D E VE L OP ME N T , I N C .
 The capability to send customers up-to-date spreadsheets, showing the Phone: 508-366-1969
status of their job, ensuring customer satisfaction and timely payment sales@ozdevelopment.com
www.ozdevelopment.com