This is an updated paper on four ways to create original visuals that can be used on Pinterest to get you more followers and traffic, more search engine rankings and more visibility for your own website or business. Further, these techniques are useful on other social media platforms as well. Investigating these simple techniques took more time to master than I had anticipated, so there has been a huge gap in time since the text document was first uploaded and this completed document finalized. Please forgive the gap, but really exploring many other recommended tactics on my MacBook Air did not work the way I was told it would and I didn't want to recommend to others what I couldn't manage myself.

1.
HOW-­‐TO
CREATE
ORIGINAL
VISUALS
FOR
PINTEREST
AND
WHY
THAT'S
A
GOOD
IDEA!
BY
MYRNA
GREENHUT
WWW.
P-­‐O-­‐P-­‐S.com

2. • 1.
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O-­‐P-­‐S.com
(Points
of
Persuasion)
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3.
Donkeys are not involved in Internet pinning
Pinning is all the rage. No not that kind!
Today's pinning is no blindfolded kissing game when you pin the tail on the
donkey close to where the tail belongs.
Just a quick recap: Pinterest is one of the fasting growing social media
platforms of all times. It currently has nearly five million users, and is
rapidly increasing its participants. Nearly 1.5 million unique users visit
Pinterest daily, spending an average of 15 minutes a day on the site.
Check your email, and the number of webinars devoted to pinning and the
number of books on Kindle about the Pinterest platform are many. Given
they have recently opened their doors to everyone, you should get on the
bandwagon NOW while Pinterest still has cachet and before another
program comes along to sweep it into the done, finished category.
The New Type of Pinning
As Beth Hayden states: Pinterest is fast becoming a heavy hittiing
marketing tool for brands and businesses … like yours.
If you are not using this vastly popular site to send traffic to your blog or
website then you are missing out.
As with all good social media sites, the idea is to get to know your audience
so that you can be counted on with eye pleasing, good information and
entertaining quips that help them resolve their own problems.

4. Technically speaking, the site leaves it up to you to get clearance to repost
any graphics or pins from others, even though you are basically sending
them traffic through your repins. (Yup, I've read that is still an issue in
most instances, though not a likely problem, as long as the credit goes to
the original source for the item.)
Still, one of the things that you can do to minimize this problem and still
feel Pinterest is worthy of your time is to create original pins -- so at least
you are benefitting from this high-trafficked site with more of your own
website traffic, more potential sales and a higher ROI for your efforts to
follow.
Are you aware of how easy it is to create original pins?
Original photo with text and watermark overlay
1. Create Your Own Pins With Photos
You are paying gazillion dollars a month to some smart phone provider, so
why not use the photo app to get the shot you want and show it off on
Pinterest?
Facebook has proven that more people engage with visual images than with
just conversation, so why not give them what they want?

5. 2. Create Your Own Pins With Words
Tweet your own profound words from your press releases. Derek Halpern
advocates that in your blog post template, the third item should be a
Tweetable phrase. (Your own words or those of the person you are writing
about.)
But the best part is that you can make an image from these words of
wisdom and add them to a Pinterest board that is watermarked with your
own name or company URL.

6. 3. Create Infographics
Dan
Zarella
advises
tall pins
for
more
repins!

7. This is more fun than a pile of sand or finger painting – and you can inform
and entertain with this type of publicity. Write a headline about your
expertise that answers a question your target audience is asking about.
Then write some subheadings that further investigate the issue.
Choose pictures/graphics that reflect on and illustratate the
problem/answer – and incorporate into the infographic.
Watermark your graphic with your business email or personal email
address and you have an infographic.
Dan Zarella of Hubspot fame suggests the taller the infographic, the more
repins you’ll achieve. He spends time researching this, so he is probably
right.
In my humble opinion, try to make your graphic text and image large
enough so that people can read it at a glance. If you have to work too hard
to read it, it might get repinned but the info might never get implemented.

8. 4. SlideShare
Cover
plus
blog
posts
or
articles
=
a
Slide
Share
presentation
• • Convert a single blog post or a few blog posts on a single topic to a
pdf, slap on a cover and add to Slide Share thereafter.
• • Make a board of Slide Share pins on the same topic. Ask your
followers to submit their Slide Share to your board. It’s great for
joint ventures.
Your Turn
Tell us about some methods for original pins you have used with success in
the comments.
And show them off in the Comments section.

9. Myrna Greenhut heads up P-O-P-s.com (Points of Persuasion),
an original content and syndication service through social
media. If you sign up for her syndicated articles publicity blog
@ http://www.p-o-p-s.com using the hashtag #SS, she'll send
you a bonus cheat sheet on creating original visuals that you
can use on your blogs, on Facebook and on Pinterest. (Offer
limited to October 15, 2012)
Connect with Myrna via email, myrnapops@aol.com,
myrnapops@gmail.com
via Twitter, @columngal
via Facebook, www.Facebook.com/pointsofpersuasion
via Pinterest, www.Pinterest/p-o-p-s.com/